Leading the enterprise marketing strategy and quarterly investment planning to sustain and increase the Apple market share for B2B segments SOHO, Small & Medium Business and Large Enterprise. Managing implementation and localization of global program initiatives (e.g. Apple at Work) for key partners, including sales enablement, fostering lead pipeline and incremental growth through service attach strategy.Driving reseller traction through ongoing analysis of the customer journey… Show more Leading the enterprise marketing strategy and quarterly investment planning to sustain and increase the Apple market share for B2B segments SOHO, Small & Medium Business and Large Enterprise. Managing implementation and localization of global program initiatives (e.g. Apple at Work) for key partners, including sales enablement, fostering lead pipeline and incremental growth through service attach strategy.Driving reseller traction through ongoing analysis of the customer journey across all touchpoints with a strong focus on digital paid and owned media aiming to improve quality of exposure and sales conversion.Co-leading partner development strategies of more than 20 authorized German resellers, collaborating with Sales Operations and EMEA central team. Show less

Organization lead for customer facing developer formats in EMEA, leveraging new technology paradigms such as Machine Learning, Serverless, Containers among others. End-to-end planning, execution and reporting of customer & partner engagement to drive cloud platform adoption through ‘code-with’ opportunities.Owning project demand generation and awareness tactics across the funnel and channels (direct mail, partner activity, social etc. ) while tracking efficacy, cost, and ROI of programs.

Working cross-functionally with Research and Sales on timely B2B initiatives, planning and execution of trade events

Implementing marketing strategies for new releases and catalog titles, handling licensing and publishing requests from Sony Music subsidiariesSelected accomplishments: Co-project lead of Glenn Gould’s digital catalog launch (2012) in celebration of his 80th anniversary