Mike Schmitt

Mike Schmitt Email and Phone Number

Marketing Director at Tripwire Interactive LLC @ Tripwire Interactive LLC
Mike Schmitt's Location
Placitas, New Mexico, United States, United States
Mike Schmitt's Contact Details
About Mike Schmitt

PRODUCT MARKETING PROFESSIONAL Outstanding track record of foresight and direction in planning, generating and executing successful global marketing strategies in highly competitive markets.Offers a strong mix of creative, strategic and detail-oriented qualities along with a complete understanding of the product marketing development lifecycle. Demonstrated success with industry-leading video game developerand publishers in rolling out product positioning plans and global marketing campaigns for digital, mobile and packaged goods.

Mike Schmitt's Current Company Details
Tripwire Interactive LLC

Tripwire Interactive Llc

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Marketing Director at Tripwire Interactive LLC
Mike Schmitt Work Experience Details
  • Tripwire Interactive Llc
    Marketing Director
    Tripwire Interactive Llc Jan 2016 - Present
    Roswell, Georgia, Us
  • Tripwire Interactive Llc
    Senior Marketing Manager
    Tripwire Interactive Llc Dec 2013 - Jan 2016
    Roswell, Georgia, Us
    Based in Roswell, Georgia, Tripwire Interactive is an entertainment software developer and publisher founded in 2005 by the award-winning mod team and winners of the 2004 edition of the “$1,000,000 Make Something Unreal” competition. Based in Roswell, Georgia the team released Red Orchestra: Ostfront 41-45, to both critical and commercial success, garnering several awards including "Multiplayer Game of the Year"​ and "FPS of the Year"​. This was followed by the immensely popular Killing Floor, which went straight to the top of the best-seller list on Steam and has now sold over 3m units, making it one of the best-selling PC games of all time. Red Orchestra 2 was released in September 2011, to high praise and PC Gamer's award for "FPS of the Year (Multiplayer)"​ followed by Rising Storm in May 2013 ("one of the best military FPS games I’ve played"​ - IGN) which won PC Gamer's 2013 Multiplayer Game of the Year. In April 2015 Tripwire released its biggest title to date, Killing Floor 2, on Steam via Early Access. Along with publishing other Indie titles, Tripwire Interactive continues to build a reputation for strong support for all their titles over a prolonged period of time. For more information visit Tripwire Interactive's website at www.tripwireinteractive.com.
  • Hungry Moose Games
    Marketing Consultant
    Hungry Moose Games Apr 2013 - Dec 2013
    Edmonton, Alberta, Ca
    Hungry Moose Games is an Edmonton, Canada based studio put together by ex BioWare vets looking to create fun intellectual properties utilizing the latest development tools and playing on the latest devices.Combining touch controls, mobile devices with blue tooth controllers and the TV, we believe that our games will be ground breaking in the use of multiple inputs within the same game and we are looking to partner with as many external parties as possible to make this dream a reality.Alongside our great games will be awesome community tools where you can unleash your creativity using our compelling intellectual properties and share them with your friends through your social networks.
  • Green Light Evals
    Marketing Consultant
    Green Light Evals Oct 2012 - Apr 2013
    Green Light Evals is an expert in mobile game products. From concept, to development, to the iOS/Android submission process and beyond. GLE can advise your company at any stage of the development process.
  • Capcom
    Product Marketing Manager
    Capcom 2009 - 2012
    Osaka, Jp
    Supported continued growth for leading Japanese game developer and publisher by developing, executing, and providing direction for global marketing plans through the development of innovative marketing programs that drove demand.▪ Launched and managed the multi-million unit selling Dead Rising brand in North America with a marketing budget of $5M as well as other key Capcom franchises (Resident Evil, Dragon’s Dogma, and Mega Man).▪ Worked to meet long-term brand and financial goals and managed the product marketing lifecycle: P&L, budget, consumer research, competitive analysis, naming, positioning, marketing plans, advertising and media campaigns, promotions, packaging, mobile, web and social media programs and content.▪ Strengthened collaboration between marketing and development teams to define product release requirements, strategy and timelines. Worked with hardware companies (Microsoft, Sony and Nintendo) to develop and support co-marketing initiatives and requirements. ▪ Streamlined communication process and cooperation between Capcom’s development teams in Japan and North America by working closely with internal and external software production departments.▪ Propelled revenue growth and won market share by identifying upcoming trends, exploiting market opportunities and executing marketing plans.▪ Led strategy with multiple vendors including advertising and media agencies, graphic artists, animation studios, video editors and promotions companies.▪ Evangelized products internally and externally through retail visits and participation in industry and consumer trade shows and PR events. ▪ Ensured marketing activities are both effective and efficient by managing and mentoring associate brand manager and marketing coordinators.
  • Sega Of America, Inc.
    Product Marketing Manager
    Sega Of America, Inc. 2006 - 2009
    Irvine, California, Us
    Created and innovated marketing plans consistent with the SEGA brand strategy and handled all aspects of the product marketing lifecycle. ▪ Developed strategic marketing campaigns for highly-reviewed games including The Conduit, The House of the Dead: Overkill, Armored Core IV and Ghost Squad.▪ Established collaboration between Sega marketing and development teams. Worked onsite at development studio, involved production team in marketing process and successfully launched Golden Axe: Beast Rider globally on Xbox 360 and PS3.▪ Conducted and leveraged market research and analysis to identify target customers and support marketing campaigns and programs.▪ Shaped product development process, organized product launches from conception to completion, formed future marketing strategies and participated in marketing and industry events.
  • Eidos Interactive
    Associate Brand Manager
    Eidos Interactive 2004 - 2006
    Montreal, Quebec, Ca
    Developed marketing plans that exceeded long-term brand and financial goals while providing assistance with positioning and long-term brand strategies. Directed consumer communication vehicles including advertising and web creative, packaging, promotions and point of sale materials.▪ Launched Tomb Raider: Legend: rebooted Eidos’s multi-million unit selling franchise with a new developer. ▪ Increased product exposure by conducting ongoing competitive analysis, sales analysis and market research.▪ Facilitated sales and marketing events and promotions of upcoming titles/brands to key journalists and retailers. Actively participated in national trade and industry events.
  • Eidos Interactive
    Producer
    Eidos Interactive 1996 - 2004
    Montreal, Quebec, Ca
    ▪ Managed and launched the multi-million unit selling Tomb Raider franchise into the North American market. ▪ Transitioned production to marketing strategy, coordinated development process and publishing of internally and externally developed products and provided creative input to development teams on multiple products across various platforms.▪ Managed communications with Quality Assurance teams, oversaw and developed test plans, reported issues back to development teams, handled first party code submissions, and evaluated milestones and schedules.

Mike Schmitt Skills

Product Marketing Video Games Brand Management Game Development Marketing Strategy Mobile Devices Digital Media Marketing Competitive Analysis Product Management Creative Direction Social Games Advertising Strategy Mobile Games Digital Marketing Social Media Promotions Strategic Partnerships Casual Games Monetization Online Marketing Social Networking Online Gaming Public Relations Social Media Marketing Mobile Marketing Packaging Brand Development Online Advertising Product Development Viral Marketing Computer Games Event Management Community Management Mmo Trade Shows Market Research Digital Distribution Multi Channel Marketing Product Launch Digital Strategy Marketing Research Mobile Community Sites Integrated Marketing Market Planning Mobile Content Free To Play

Mike Schmitt Education Details

  • San José State University
    San José State University
    Business Administration – Marketing

Frequently Asked Questions about Mike Schmitt

What company does Mike Schmitt work for?

Mike Schmitt works for Tripwire Interactive Llc

What is Mike Schmitt's role at the current company?

Mike Schmitt's current role is Marketing Director at Tripwire Interactive LLC.

What is Mike Schmitt's email address?

Mike Schmitt's email address is ms****@****ail.com

What is Mike Schmitt's direct phone number?

Mike Schmitt's direct phone number is +141537*****

What schools did Mike Schmitt attend?

Mike Schmitt attended San José State University.

What skills is Mike Schmitt known for?

Mike Schmitt has skills like Product Marketing, Video Games, Brand Management, Game Development, Marketing Strategy, Mobile Devices, Digital Media, Marketing, Competitive Analysis, Product Management, Creative Direction, Social Games.

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