Gathering and using feedback to build the best conversational marketing platform on WhatsApp that is supported by AI to make a marketers life easier.

• Partnered with clients to develop and execute email marketing strategies across the lifecycle.• Built and enhanced custom spreadsheet tools (Excel and Sheets) to more efficiently produce better deliverables for our team and clients• Collaborated on the weekly delivery of industry news and trends.

• Full-time onsite resource for a global hospitality company serving as the primary point of contact to support all new and existing email marketing initiatives.• Communicated issues and errors to the client, while working with internal teams to identify and determine root cause as well as outline processes to prevent future occurrences of the same and similar issues due to technology and/or human error.• Acted as a primary resource for the client services team on the various technology platforms utilized internally and by the client (Experian Marketing Suite, CheetahMail, Lynx, Confluence, Asana, Harvest, ServiceNow, SharePoint).• Coordinated, created presentations for and lead quarterly business reviews highlighting current program state, future opportunities and program recommendations.• Developed and led ongoing trainings for internal and external clients on the use of the Experian Marketing Suite, CheetahMail and Lynx platforms in person, through virtual meetings, by phone and by creating and providing custom self-guided training documentation.• Supported the sales team during prospect meetings with program recommendations and account team overviews, focusing on the importance of exceptional client service.• Oversaw a client services team of four who were responsible for daily account management primarily focused on email production for 13 months as the leadership supporting the client transitioned between offices and new members were assigned.• Established processes for updating complex dynamic HTML templates that included real-time content integration across transactional and marketing email campaigns.• Built a custom Excel process to create weekly files for 11 languages with custom encoding to be used within dynamic content.

• Managed the migration of a global hospitality company from over 20 email vendors to the CheetahMail platform in conjunction with the global client services team and technical resources.• Updated previously used and built new HTML email templates for use in over 200 bulk and triggered email communications across 11 languages.• Participated in the design, scoping, QA and implementation of a custom template management system to support email communications from individual hotels globally.

• Partnered with a Fortune 500 retailer as a full-time onsite resource to provide email marketing support to their marketing team including execution strategies, reporting and analysis, production and deployment.• Utilized cross-functional relationships to enhance reporting and forecasting capabilities through standardization and expanded collection of campaign data.• Participated in planning of email marketing calendar targeting over 10 million subscribers at least 20 days each month.• Partnered with client services team to ensure service levels were consistently exceeded.

• Primary manager for set up, testing, and deployment of all e-mail marketing campaigns across ten countries in the JAPA and EMEA regions for a diversified global financial services company.• Established and implemented new procedures across all international markets to standardize production and execution requirements and timelines.• Managed, monitored deliverability and response rates, and developed processes to reduce cycle time and allow for future growth for an ongoing customer service program that spanned more than 20 countries.• Scoped, developed, and executed custom email campaigns, surveys, and opt-in forms for various projects.• Effectively addressed and resolved issues while building and maintaining strong relationships with clients and partners.• Analyzed and presented quantitative data based on reports to recommend future marketing strategies.• Trained and assisted team members and clients in the use of the CheetahMail application, best practices, and strategies.

• Set up, tested, and deployed domestic and international e-mail marketing campaigns. • Created and maintained subscriber lists, and segmented data for targeted campaigns.• Conducted trainings in the use of the CheetahMail application and acted as the point of contact for international clients.