Growth strategist for B2B / B2CStrategy Disciplines:-eCommerce Product Management-Global demand generation & multi-channel go-to market strategy-Recurring billing, SaaS and software subscription business models-eCommerce platform selection and deployment-Vendor selection and management -Online store product management and roadmap development-Customer experience and user focused interaction design-Catalog merchandising and marketing localization-International store operations and program management -Electronic payment processing-CRO-focused digital marketing (a/b test, affiliates, analytics, re-targeting, SEM, SEO, trial conversion)

Focused on customer growth and retention of our consumer and corporate businesses. Malwarebytes, cyberprotection for everyone.

Drove global online sales transformation, in 2020 attaining 182% y-o-y growth while integrating the BlueJeans business into Verizon after acquisition in May 2020. Robust systems hardening and enhanced cross border payments capabilities allowed for sustained 15X order transaction volume peaks during the height of the pandemic and shift toward work from home.

Led the online revenue growth for the B2B multi-channel digital experience and purchase strategy for BlueJeans customers. BlueJeans enters Fiscal Year 2021 cash flow positive, pivoting our go to market strategy, after investing in the online channel for efficient customer acquisition.To support this transition and drive continued organizational change, I report to the Chairman and Co-Founder as we complete our digital transformation.As the foundation to this new approach, I drove the reforming of marketing, operations and sales playbooks for new, up-sells and online renewals business for SaaS offerings. Integral to this approach was migrating to a “Merchant of Record” (MOR) resale model to unlock sales margin for investment in operational capabilities and to increase investment in digital marketing demand generation with a global eCommerce platform provider and recurring payments leader.Focused on global lead creation and revenue attainment through data-driven programs in alignment with Global Customer Care, Finance and Sales Operations, evangelizing best practices and a friction-less digital experience.Drupal ecommerce, Netsuite, SFDC, Slack, and Zuora tech stack, leveraging customer usage and purchase data in AWS Redshift, Google Analytics and Data Studio, and MixPanel, presented with Periscope KPI dashboards. Extensive and deep expertise in Merchant of Record (MOR) sales channels and payments processing, having worked with many of predominant SaaS digital services organizations including: 2Checkout/Avangate, cleverbridge, Digital River, Elastic Path, FastSpring and Paddle.

•General Manager and P&L owner, lead transition to self-service SaaS subscriptions for B2B online channel. •Grew the eCommerce capability to $50 million global business from $8M domestic in 5 years, transitioning from perpetual license to a SaaS, recurring revenue selling cadence. •Directed program & product management, marketing capabilities, web development and operations teams in the go to market strategy. •Managed SaaS vendor relationship with Digital River, Inc, $5M/annual contract.•Business owner and dotted-line leader to internal IT agile team. •Lead international operations of Autodesk's online stores in Americas (US, CDN, Brasil) EMEA (supporting English, French, Italian, German and Spanish stores in 31 countries) and APAC (Australia, Japan, Korea, and Singapore). 46+% 5 year CAGR . •Directed product management strategy for new transactional and electronic payment capabilities to evolve the online platform into Saas/cloud-based, termed-offerings to support Autodesk perpetual and subscription software licenses.•Achieved best-in-class employee engagement and manager effectiveness scores in the company's annual survey.