Researched, revamped, and implemented new sales strategies, best practices, and systems which revitalized the business and set the company up to be successful no matter the market conditions.

Created a brand and launched a product that became a household name within two different market segments. Responsible for several key aspects of the business including Branding, Sales, Marketing, Business Development, Partnerships, Sales Operations, Shipping, Customer Service, Social Media, Events, and Activation.Developed the sales operations function that would support the business, built and managed AIRWAAV’s go-to-market strategy, and established partnerships with some of the most well-known athletes and brands in the market segments we focused on. Built, launched, and managed a global shipping platform that shipped our product to almost every corner of the globe during a global pandemic that seriously strained shipping channels around the world. Developed our first set of KPIs, created and acted as the “voice” of our customer service team, built and managed an affiliate partnership program, grew our affiliate partner network and ensured mutual success for AIRWAAV and our partners, and organically grew our social media following to over 10k followers 10 months.Key Achievements: - Guided the brand through its launch and first year of half of the business which included building and managing the brand's go-to-market strategy which took the brand from an idea on paper to a household name - Established the brand's first set of KPIs which included setting and surpassing our first-year sales target in 10 months and creating a profitable partnership program - Drove our yearly run rate from 0 to 1mm in our first 10 months - Established key partnerships with strategic brand partners, marketing partners, influencers, and affiliates including a logistics network of 25+ partners that could expand our presence all over the globe - Created the "voice of" of the brand's customer service channels - Built and implemented the brand's profitable "Affiliate" program which was made up of a combination of Influencers, Ambassadors, and Affiliates.

I was responsible for developing and directing the execution of targeted sales and business development initiatives aimed at improving revenue streams. I am identifying prospects, establishing new business relationships with key clients, and leading team/staff members for conducting sales calls and pitches to accomplish assigned goals. I oversaw the development of new marketing material to elevate brand awareness/reach and facilitate the achievement of ambitious sales objectives.Key Achievements: - Researched and deployed the company’s first CRM. - Oversaw ad copywriting process, ad distribution, and ad performance for the newsletter. - Reworked and doubled affiliate program revenue in comparison with the previous year by establishing and executing strategic initiatives to improve program outcomes and automating sales processes.

Provided sales operations and revenue management support, including CRM research, clean up and implementation, sales team design and organization, revenue forecasting and tracking, and team management for United Fray.

I cultivated and maintained positive working relationships with executives in property management and multifamily development space to meet/exceed sales and key account development objectives. I managed, trained, and mentored staff/team members for executing strategic initiatives and delivering best-in-class services to elevate customer satisfaction. I also implemented a new property launch protocol and trained onsite staff for hosting launch parties and providing world-class customer service.Key Achievements: - Successfully launched and deployed Fetch across 10 properties. - Closed deals and launched company with seven new property management groups and 4K+ units.

Provided hands-on event support, CRM clean up/research/implementation, sales strategy, and B2B and B2C sales support to a few different startups including CUPS, RPM Fitness, and Commonwealth Joe.

I evaluated market trends and competitor strategies in close collaboration with cross-functional teams to create and integrate strategic initiatives for increasing brand equity. I recruited, coached, and led a team of 11 members across six markets for establishing new business partnerships and strengthening existing relationships to optimize sales revenue. I developed and introduced a KPI-driven incentive program, while designing and implementing data dashboards, including an external-facing reporting program to enable the accomplishment of strategic business goals. I coordinated with the executive team for completing special projects resulting in business growth across various markets, as well as collaborated with CMO and CFO to create financial projections and determine targets.Key Achievements: - Optimized sales growth by identifying and cultivating relationships with 20 strategic partners. - Generated 10X (50 to 500) growth in distribution by devising and employing new sales strategies.

I planned, determined, and steered the implementation of targeted sales and marketing initiatives to ensure rapid growth in all markets. I coached and led sales and marketing teams across six major markets for achieving assigned targets, as well as crafted new training programs and curriculum for employees to improve knowledge of offered products, services, and organizational objectives. I built positive relationships with key business influencers. I also identified and deployed the company’s first CRM tool and trained team members for efficient utilization.Key Achievements: - Accomplished 50% growth in Washington, DC market within the first six months of employment byestablishing new retail partnerships. - Launched three major hubs and substantially increased location partners, as well as recruited,trained, and led sales and account management team in all markets.