M. Sharmila De Silva Email & Phone Number

Philadelphia, Pennsylvania, United States

Minneapolis, Minnesota, United States

Minneapolis, Minnesota, United States

I led a group of Account Managers at Preston Spire, a modern marketing agency that makes brands positively matter by creating experiences so meaningful they are welcome in people’s lives. The Account Management team leads client strategy and communications, acting as a liaison between the client and agency and setting both up for success. Led award-winning.

Greater Philadelphia Area

• BrandPoint was named an Inc. 5000 fastest growing private company in 2020, coming in #89 in the Construction industry and #1797 overall with 237% growth. As the Marketing Director, I led brand strategy to grow brand.
• Design, implement and adjust effective and measurable marketing and branding strategies to support both short-term and long-term business objectives.
• Drive profitable growth through customer insights, creative brand building and strategic marketing programs that create impact.
• Evolve the brand value proposition, ensuring services meet customers’ needs while differentiating from the competition.
• Establish marketing and branding priorities that keep the team focused.

Minneapolis

• Olson, an ICF International Company (NASDAQ:ICFI), is an integrated, next generation agency with digital at its core, focused on driving rich engagement for many of the world’s leading brands.
• Responsible for nurturing and growing client relationships by helping to identify, lead and execute the strategic direction for Ecolab, Optum and Alzheimer’s Association; bringing in over $3 million in annual revenue.
• Led cross-functional strategy, creative, interactive and media teams to develop and execute the launch of Ecolab’s first brand campaign in Q4 of 2014.
• Directed Alzheimer’s Association team through annual planning, brand audit, integrated brand strategy development and creative concepting for over $10 million in annual media placement.
• Oversaw the financial health of accounts, including managing P&Ls, forecasting and staffing.
• Supervised and mentored two direct reports and cross-functional teams of 6-18 additional members.

Saint Paul, MN

• Established consulting business after being approached by former clients to provide marketing consulting services. Responsibilities include: Integrated Marketing Consultant, Marketing Planning, Media Planning, Project.
• Developed and implemented a franchise recruiting marketing plan for CertaPro Painters in 2011 that achieved marketing plan sales objectives.
• Formulated brand strategy for BrandPoint Services.
• Developed marketing plan for eTouchMenu, and implemented strategies to increase brand awareness and web presence.

Greater Minneapolis-St. Paul Area

• Developed strong, lasting client relationships and leading the agency’s development of the brand strategy and all components of its tactical implementation to reach client’s marketing objectives, while growing the.
• Promoted 3 times within first 5 years, reaching top, non-partner management position.
• Worked on nearly 70 brands across a variety of industries, managing 8 brands on average.
• Led several cross-functional brand teams, ranging from 3-6 additional members per team.
• Recognized for strategic planning ability and often provided assistance to other teams.
• Mentored agency on research methodologies and advised on customer/audience research efforts.

Greater Minneapolis-St. Paul Area

Maintained and developed strong client relationships based on achieving client’s marketing objectives in a manner that results in profit to the agency.

Greater Minneapolis-St. Paul Area

Responsible for maintaining strong, lasting client relationships based on managing clients’ expectations and providing effective direction to the agency teams.

Greater Minneapolis-St. Paul Area

Provided support to account management team to ensure superior marketing and creative services to the agency’s clients.

Greater Minneapolis-St. Paul Area

St. Ives and Purely Cotton brands.

Sales Associate in the Advanced Women's Clothing Department at the Downtown Minneapolis Dayton's department store.

Saint Paul MN

Greater Minneapolis-St. Paul Area

Bachelor Of Arts (B.A.), Journalism-Media Studies Major; Journalism-Print Minor; Justice & Peace Studies Minor

Activities and Societies: Studied Music & Art in Paris, Vienna and Prague, January 1998. VISION volunteer trip to Puerto Rico, January.

Education record

Activities and Societies: Studied abroad on the Term in the Middle East: Italy, Turkey, Morocco, Egypt, Jordan and Israel.