I led a group of Account Managers at Preston Spire, a modern marketing agency that makes brands positively matter by creating experiences so meaningful they are welcome in people’s lives. The Account Management team leads client strategy and communications, acting as a liaison between the client and agency and setting both up for success. Led award-winning creative work for Lifespark & Second Harvest Heartland.

BrandPoint was named an Inc. 5000 fastest growing private company in 2020, coming in #89 in the Construction industry and #1797 overall with 237% growth. As the Marketing Director, I led brand strategy to grow brand awareness and gain market share. Oversaw all marketing, advertising and brand communications, working closely with internal teams, external partners and customers to drive both short-term and long-term business objectives, guiding the brand evolution as it relates to the market, segments and services.• Design, implement and adjust effective and measurable marketing and branding strategies to support both short-term and long-term business objectives.• Drive profitable growth through customer insights, creative brand building and strategic marketing programs that create impact.• Evolve the brand value proposition, ensuring services meet customers’ needs while differentiating from the competition.• Establish marketing and branding priorities that keep the team focused.

Olson, an ICF International Company (NASDAQ:ICFI), is an integrated, next generation agency with digital at its core, focused on driving rich engagement for many of the world’s leading brands. • Responsible for nurturing and growing client relationships by helping to identify, lead and execute the strategic direction for Ecolab, Optum and Alzheimer’s Association; bringing in over $3 million in annual revenue. • Led cross-functional strategy, creative, interactive and media teams to develop and execute the launch of Ecolab’s first brand campaign in Q4 of 2014.• Directed Alzheimer’s Association team through annual planning, brand audit, integrated brand strategy development and creative concepting for over $10 million in annual media placement.• Oversaw the financial health of accounts, including managing P&Ls, forecasting and staffing.• Supervised and mentored two direct reports and cross-functional teams of 6-18 additional members.

Established consulting business after being approached by former clients to provide marketing consulting services. Responsibilities include: Integrated Marketing Consultant, Marketing Planning, Media Planning, Project Management, Customer Research, and New Business Development. • Developed and implemented a franchise recruiting marketing plan for CertaPro Painters in 2011 that achieved marketing plan sales objectives. • Formulated brand strategy for BrandPoint Services. • Developed marketing plan for eTouchMenu, and implemented strategies to increase brand awareness and web presence.

Developed strong, lasting client relationships and leading the agency’s development of the brand strategy and all components of its tactical implementation to reach client’s marketing objectives, while growing the business for the agency. ACCOMPLISHMENTS:• Promoted 3 times within first 5 years, reaching top, non-partner management position.• Worked on nearly 70 brands across a variety of industries, managing 8 brands on average.• Led several cross-functional brand teams, ranging from 3-6 additional members per team.• Recognized for strategic planning ability and often provided assistance to other teams. • Mentored agency on research methodologies and advised on customer/audience research efforts. • Nurtured strong client relationships, gaining trust and business.• Acted as a franchise industry marketing expert; educating industry members on effective marketing strategies.• Responsible for prospecting new business, networking, developing proposals and pitching services.• Respected team leader and a top producer.

Maintained and developed strong client relationships based on achieving client’s marketing objectives in a manner that results in profit to the agency.

Responsible for maintaining strong, lasting client relationships based on managing clients’ expectations and providing effective direction to the agency teams.

Provided support to account management team to ensure superior marketing and creative services to the agency’s clients.

St. Ives and Purely Cotton brands.

Sales Associate in the Advanced Women's Clothing Department at the Downtown Minneapolis Dayton's department store.