I am the Practice Growth Manager for Yeo & Yeo CPAs & Business Consultants, a leading accounting firm in Michigan. In this role I work closely with the firm's leaders and practice groups to develop and execute their strategic growth plans. I focus on creating opportunities that best position the firms leaders for marketing and business development (BD) in each of their target industries— including, privately held businesses, individuals, agribusiness, cannabis, manufacturing, construction, nonprofit, government, education, healthcare and real estate. I provide executive coaching to employees on performance improvement, growth opportunities, business development, marketing, transition and other needs. Some of my most unique work has included developing a LinkedIn BD program and creating a social media campaign that generated significant reach and media buzz in celebration of Yeo & Yeo being named to the Accounting MOVE Project Best Firms for Women List. Yeo & Yeo and the campaign was awarded a Leading Edge Alliance Innovation Award. Prior to joining Yeo & Yeo I was a digital marketing specialist and broadcast account executive for one of the largest and most diversified television broadcast companies in the country. In addition to growing and maintaining my own book of business, I developed advertising and marketing campaigns for organizations in many industries. This experience in marketing and project planning coupled with sales and BD shaped my career. Combined I have over 13 year's marketing, business development, client service and consulting experience.
Listed skills include Social Media, Marketing, Public Relations, Business Development, and 46 others.