Melissa Lindsey, Pcm® Email & Phone Number

Saginaw, Michigan Area

Oversee the business development growth strategies for the firm including business development tactics, lead generation marketing campaigns, strategic planning, service development, prominence building, cross-selling initiatives and marketing automation. Participate in proposal co-development, reviews, debriefing, and pipeline conversations for practice groups and firm leaders. Provide executive coaching to senior level employees on performance improvement, growth opportunities, business development, transition and other needs.

Saginaw, Michigan Area

I manage the firms social media accounts, online directories, SEO, blogs and work internally to advance the visible expertise of the firm's accountants and business consultants. I am responsible for building, maintaining and supplementing the firm's multiple websites. I work with members of the firm - including affiliates - for internal and external marketing needs, I update the firms internal SharePoint site, assist the firms Talent Manager in recruitment and retention needs, and create graphics for firm assets. I am also a member of the firm's Saginaw office Fun Committee which includes planning and coordinating select office events such as our annual tax party.

Sebring, Florida

Created logo and delivered full graphics package including multiple formats and versions of the logo.

Clio, Mi

Provided advice, facilitation, and training on the development, administration, and technical aspects of digital marketing campaigns with broadcast sales team. Developed digital marketing campaigns for wide variety of clients and managed project to completion. Maintained expertise at the forefront of digital marketing and followed changes and trends in digital marketing. I worked extensively with the miNBCdeals program which allowed local businesses the opportunity to blend broadcast and digital advertising. I was responsible for the deals clients commercial shoots, including facilitating the interview and representing the station as commercial talent.

Clio, Michigan

I developed digital marketing and broadcast advertising campaigns for clients. Responsible for driving weekly new business and maintaining sales funnel from prospecting to proposals, consulting, and successfully closing the sale and executing the contract. I was responsible for ensuring all elements were completed for production including, idea generation, scriptwriting, and working extensively with the production department to finalize a project to satisfaction for my clients. Entered all spot orders, and provided copy instructions to traffic manager. Managed preemptions daily and communicated extensively with clients on any traffic changes. Responsible for all billing of clients including order entry and bill collection. Clients included local businesses as well as agencies representing national and regional corporations.

Saginaw, Michigan

Maintained and monitored the properties social media networks as well as effectively marketed property and individual apartments using online and print sources. I designed creative for flyers, newsletters and other promotions. I reviewed rental applications for approval or denial, maintained resident files and resident retention. Typical day included, showing properties to prospective tenants, handling marketing campaigns and lead development, communicating maintenance requests, addressing tenant complaints, and moving tenants in or out.

Bavarian Inn Restaurant

My top priority was to ensure customers were satisfied with every part of the flooring experience. I am highly skilled in managing “guest opportunities” and providing timely resolutions of conflicts. I trained and evaluated the companies servers in legendary service which was comprised of 3-week comprehensive programs. The program included class-room and hands-on experiences. Bavarian Inn has a high standard for servers and is recognized world-wide for its first-class service.I completed Bavarian Inn's Legendary Service Training and Selective Hospitality Training Seminar as a first-year employee and continued hospitality trainings through out employment. While at Bavarian Inn I also participated in all cross-training opportunities available. I memorized the company’s product offerings and averaged 18-20% up-selling sales over term of employment.

Bachelor Of Arts (B.A.), Communication, General

Corporate Communications And Pr, Risk And Crisis Communication, Eu Lobbying

While studying abroad I took a number of courses on the topics of crisis and risk communications, EU lobbying, corporate communications.

High School, General With Focus On Communication Studies

I was an active student council member and class president of my graduating class. During my high school career I was a lifeguard.