Diana Luong Email & Phone Number

Novato, CA, US

• Define product positioning and craft messaging effectively to communicate the value of products and features to SMB and enterprise clients.
• Guide research to understand customer needs, competitive landscape, and market trends to inform product decisions.
• Develop the go-to-market strategy for Zenni Business products & features, including pricing, packaging, and sales enablement.
• Create sales collateral, playbooks, demos, and training materials to drive success and exceed targets.
• Support ongoing business development marketing initiatives while identifying creative ways to engage B2B clients.

Englewood, Colorado, US

• Implemented design and optimization for ongoing marketing activities, such as PDP management, product launches, and email campaign growth KPIs.
• Developed data-driven GTM strategies that increased product launches on time and within budget, leveraging market research and buyer persona insights to identify target markets and tailor messaging.
• Increased email engagement and clicks by 69% year-over-year in 2022 by tailoring email messaging for a B2B and B2C audience, optimize the user acquisition funnel to improve conversion rates from first touch to sign-up.
• Improved e-commerce product detail pages (PDP) for over 90 product categories with refreshed copy, updated lifestyle images, and product videos, leading to increased sales, conversions by 24%, and clicks.
• Boost hospitality revenue by 7% YoY and boutique sales by 150% YoY with new sales enablement tools, such as battle cards and product sales kits.
• Analyzed campaign results and conduct strategic A/B testing and optimization, boosting ad campaign performance and profitability ($2+ ROAS) on partner sponsored ads.

Pico Rivera, CA, US

• Managed BakeMark marketing strategies to drive continued sales growth. Collaborated with departments to ensure BakeMark brand identities and government regulations are executed. Supervised private-label brands from.
• Designed BakeMark private label product go-to-market strategy for with new multi-channel content: brochures, packaging development, and digital marketing content.
• Created cohesive brand positioning to drive 5% sales growth and portfolio expansion within B2B sales: food service, supermarket, retail, bakeries, and restaurants.
• Employed category and consumer insights to develop growth opportunities and innovation in product development for private label sales growth in sprinkles, frozen goods, and flour.
• Built collaborative relationship with cross-departmental functions for product development regarding formula/packaging updates, and co-pack merchandising.
• Developed sales enablement tools for product knowledge training and sales techniques with Adobe Captivate and other LMS programs.

Irvine, California, US

• Maintained and ensured execution of partner marketing and D-Link B2B national promotional /MDF programs.
• Created HTML email marketing content, automation nurturing, and Salesforce campaign management for lead generation and capturing B2B enterprise opportunities.
• Developed content and marketing automation campaigns with A/B testing, Salesforce CRM lead generation, and Google Analytics.
• Managed the acquisition funnel across a portfolio of online marketing channels: Google Adwords, Amazon Advertising, and Rakuten Affiliates. (Paid Social Media, Paid Search, Retargeting, and Affiliates).
• Increased businessblog.dlink.com customer engagement by 35% from Q3 to Q4 2016 (published on Linkedin and various social media platforms), 14% overall annual growth in visitors.
• Facilitated tradeshows and roadshow activities for over 20+ shows (including ISC West, CES), from shipping equipment to tackling event logistics which arise offsite.

Irvine, California, US

• Identified and initiated contract negotiations on behalf of D-Link’s global Product Management team for strategic initiatives, and special programs/projects.
• Negotiated global strategic alliances, such as Netflix, Hulu, YouTube, and SmartThings for inclusion on product lines for global launches in the US and Europe.
• Created quarterly presentations for management on strategic plans, trend reports, product development analysis, and quarterly business reviews.
• Managed and negotiated partner agreements, amendments, addendums, contract renewals, and terminations to ensure compliance of terms and conditions, with partner and internal business units/departments.
• Established partnerships that ensured mutual growth and benefits between D-Link, partner, and end-users.
• Conducted industry data analysis for pricing and promotional analysis for over 50 top-line products, improving and increasing sales promotions by 220% YOY in 2014.

Irvine, California, US

• Performed financial analysis and forecast projections for new business opportunities.
• Optimized affiliate marketing channels through affiliate marketing networks.
• Sales analyst and coordinator for revenue-sharing partnerships and opportunities.
• Created executive reports, sales presentations, and ad-hoc reporting.
• Planned and budgeted quarterly revenue goals in excess of $1 million for the Strategic Alliances.
• Responsible for licensing and royalties for new and ongoing Wireless and Multimedia product lines, engaging in multiple partners ensuring accurate monthly reporting and invoicing.