Diana Luong Email & Phone Number

Novato, Ca, Us

• Define product positioning and craft messaging effectively to communicate the value of products and features to SMB and enterprise clients.• Guide research to understand customer needs, competitive landscape, and market trends to inform product decisions.• Develop the go-to-market strategy for Zenni Business products & features, including pricing, packaging, and sales enablement.• Create sales collateral, playbooks, demos, and training materials to drive success and exceed targets.• Support ongoing business development marketing initiatives while identifying creative ways to engage B2B clients.

Englewood, Colorado, Us

Implemented design and optimization for ongoing marketing activities, such as PDP management, product launches, and email campaign growth KPIs.• Developed data-driven GTM strategies that increased product launches on time and within budget, leveraging market research and buyer persona insights to identify target markets and tailor messaging.• Increased email engagement and clicks by 69% year-over-year in 2022 by tailoring email messaging for a B2B and B2C audience, optimize the user acquisition funnel to improve conversion rates from first touch to sign-up or purchase.• Improved e-commerce product detail pages (PDP) for over 90 product categories with refreshed copy, updated lifestyle images, and product videos, leading to increased sales, conversions by 24%, and clicks.• Boost hospitality revenue by 7% YoY and boutique sales by 150% YoY with new sales enablement tools, such as battle cards and product sales kits.• Analyzed campaign results and conduct strategic A/B testing and optimization, boosting ad campaign performance and profitability ($2+ ROAS) on partner sponsored ads.

Pico Rivera, Ca, Us

Managed BakeMark marketing strategies to drive continued sales growth. Collaborated with departments to ensure BakeMark brand identities and government regulations are executed. Supervised private-label brands from product development to go-to-market strategy. • Designed BakeMark private label product go-to-market strategy for with new multi-channel content: brochures, packaging development, and digital marketing content. • Created cohesive brand positioning to drive 5% sales growth and portfolio expansion within B2B sales: food service, supermarket, retail, bakeries, and restaurants.• Employed category and consumer insights to develop growth opportunities and innovation in product development for private label sales growth in sprinkles, frozen goods, and flour.• Built collaborative relationship with cross-departmental functions for product development regarding formula/packaging updates, and co-pack merchandising.• Developed sales enablement tools for product knowledge training and sales techniques with Adobe Captivate and other LMS programs.

Irvine, California, Us

Maintained and ensured execution of partner marketing and D-Link B2B national promotional /MDF programs. • Created HTML email marketing content, automation nurturing, and Salesforce campaign management for lead generation and capturing B2B enterprise opportunities. • Developed content and marketing automation campaigns with A/B testing, Salesforce CRM lead generation, and Google Analytics.• Managed the acquisition funnel across a portfolio of online marketing channels: Google Adwords, Amazon Advertising, and Rakuten Affiliates. (Paid Social Media, Paid Search, Retargeting, and Affiliates).• Increased businessblog.dlink.com customer engagement by 35% from Q3 to Q4 2016 (published on Linkedin and various social media platforms), 14% overall annual growth in visitors.• Facilitated tradeshows and roadshow activities for over 20+ shows (including ISC West, CES), from shipping equipment to tackling event logistics which arise offsite.• Defined national sales incentive programs and sales engagement activities BDMR and IT Distribution channels which increased new partner revenue growth attainment by a total 24% in Q4 2016 in vertical channel accounts.• Re-launched D-Link B2B loyalty program (VIP+ Partners) with a new Rewards program with focused marketing campaigns for end-user sales and updated sales presentations.

Irvine, California, Us

Identified and initiated contract negotiations on behalf of D-Link’s global Product Management team for strategic initiatives, and special programs/projects.• Negotiated global strategic alliances, such as Netflix, Hulu, YouTube, and SmartThings for inclusion on product lines for global launches in the US and Europe.• Created quarterly presentations for management on strategic plans, trend reports, product development analysis, and quarterly business reviews.• Managed and negotiated partner agreements, amendments, addendums, contract renewals, and terminations to ensure compliance of terms and conditions, with partner and internal business units/departments. • Established partnerships that ensured mutual growth and benefits between D-Link, partner, and end-users.• Conducted industry data analysis for pricing and promotional analysis for over 50 top-line products, improving and increasing sales promotions by 220% YOY in 2014.• Monitored and executed product launches for over 50+ consumer product launches for e-commerce and brick & mortar stores.• Interim Product Marketing Manager during the 2012 set-top box product launches, roadmap management, developing business plans, opportunity proposals, packaging design, inventory forecasts and competitor/comparative pricing analysis.

Irvine, California, Us

Performed financial analysis and forecast projections for new business opportunities. • Optimized affiliate marketing channels through affiliate marketing networks.• Sales analyst and coordinator for revenue-sharing partnerships and opportunities. • Created executive reports, sales presentations, and ad-hoc reporting.• Planned and budgeted quarterly revenue goals in excess of $1 million for the Strategic Alliances.• Responsible for licensing and royalties for new and ongoing Wireless and Multimedia product lines, engaging in multiple partners ensuring accurate monthly reporting and invoicing.