Michael Crooks Email & Phone Number

San Francisco, CA, US

New York, NY, US

Performance based social acquisition manager at Jump 450

New York, US

• Management of Facebook Ads, Google, Outbrain, Taboola, Revcontent, Tik Tok, Bing, and Yahoo advertising campaigns.
• Maintain existing relationships with media companies across junior and senior levels.
• Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies.
• Execute all media plans consistent with established timelines and budgets.
• Monitor buys in progress, verify correct media is running and arrange for make-goods and credits.

Englewood, Colorado, US

• Performed campaign management and optimization, primarily in the paid digital and social space.
• Managed day to day workflow of digital plans and buys on assigned accounts.
• Maintained and created display campaigns using Google Campaign Manager.
• Wrote advertising copy for use by publication, broadcast or internet media to promote the sale of goods and services.
• Produced new advertising content for both static and video ad campaigns across multiple ad platforms.
• Created original content and managed multiple advertising campaigns while scaling at profitable margins.

US

• Lead the marketing team with performance media, ensuring efficiency of spend and audience experience for paid social and search channels.
• Provided media planning assistance for upcoming campaigns, helping determine platforms to run on, audiences to target, creative strategies to implement.
• Managed multiple advertising platforms across various social and digital channels - from planning and implementation, to optimization and analysis.

• Took complete ownership of paid channels including but not limited to Facebook, Instagram, AdWords, Bing, Yahoo, YouTube and Pinterest.
• Planned and prepared advertising and promotional material to increase sales of products or services for company sales departments and advertising agencies.
• Provided media planning assistance for upcoming campaigns, helped determine platforms to run on, audiences to target, creative strategies to implement.

• Created and managed media buys on all platforms.
• Developed, planed, and executed growth strategies across both paid acquisition channels, including paid social (Facebook, Instagram), Google (Search/Adwords Display) and retargeting, etc.
• Monitored budgets, pacing and ensure deadlines are met.