Michael Seiden Email & Phone Number

Chapel Hill, Nc, Us

Raleigh, Nc, Us

San Francisco, California, Us

New York, Ny, Us

• Directed cross-functional development and manage roadmap of multiple B2C and B2B products• Drove funnel optimization of flagship B2C products, resulting in increases of up to 100% in key engagement metrics• Led product usage analytics implementation, data remediation and governance across product ecosystem• Oversaw development and launch of new B2B SaaS platform for audience and content analytics and inquiry management to optimize clients’ student enrollment efforts• Developed and maintained Salesforce integration with legacy systems to track client eligibility for product upgrades• Built dynamic Qualtrics survey to automate collection of 700+ clients’ configuration preferences for inquiry forms, which eliminated manual process that required 2+ hours per clientYouVisit helps institutions, brands, corporations, and destinations drive higher engagement and conversions through award-winning interactive virtual experiences that are viewable across mobile, desktop, and VR.*Acquired by Vista Equity Partners company, EAB, in December 2019.

New York, Ny, Us

• Led development of self-service platform that forecasts media consumption, optimizes the acquisition and placement of Viacom's media assets, and augments and automates company-wide analytics and insights• Led development of self-service marketing platform that optimizes media planning for TV and digital and offers a suite of attribution analyses

New York, Ny, Us

New York, Ny, Us

Part of the Corporate Optimization & Data Sciences Group• Led development of machine-learning products that impact company-wide Strategy, Research, Marketing, Programming, Acquisition, Content Distribution, Ad Sales, and Operations

New York, Ny, Us

• Analyzed raw user-level app data to determine propensities to view new shows, which informed the product roadmap for Viacom’s content recommendations engine• Validated engagement-related hypotheses using Google’s design sprint process to build and test prototypes and elicit user insights, which improved the login flow for Viacom’s first international TV Everywhere (TVE) app• Developed multichannel experiential marketing initiatives, which were later executed, to rebrand TV Land network

Los Angeles, Ca, Us

• Planned and led a cross-functional workshop to generate multiplatform content and product ideas for apps, games, short-form media, and devices for highly targeted children’s segments• Presented workshop recommendations to President, CMO, and EVP of Digital, which yielded products in pipeline• Integrated new data sets, as well as consolidated and automated app marketing analytics to more effectively track and measure ROI of multimedia marketing campaigns• Developed competitive analysis for game apps in kids and pre-k marketplace, incorporating gameplay attributes and multivariate analysis, with implications for future app development

Jericho, Ny, Us

• Created analytics tools to transform disparate data into insights for marketing team; analysis enabled team to optimize regional mailing performance• Automated pre-existing analytics tools, reducing redundancy and eliminating human error with dynamic visualizations• Presented, upon request, new analytics tools to senior marketing management, resulting in widespread use of these tools and the ideas behind them• Continued consulting to improve new analytics tools’ ease of use and develop a deeper understanding of regional performance research through school year

• Built a complex perpetual inventory system using Excel with VBA to track quantity, status and location of every unit; resulted in reduction of two jobs and less out-of-stocks• Uncovered advanced CRM system capabilities, eliminating tasks that required 40 hours/week of four employees• Recognized a need, created a comprehensive, easy-to-use matrix describing every company product and its components, which became an integral part of training new employees

Purchase, New York, Us

• Led a team of six ballpersons during prime-time matches for the top ten ranked players in the world• Received one of only 50 offers out of 400 applicants

Bachelor Of Science (B.S.), Marketing, Psychology, Economics, Business Information Systems

H.S. Diploma