Leading the Strategy, Planning, Execution, Demand Generation, and Branding for ERP software and ancillary products in the US and Internationally for the Corrugated and Folding Carton Industry.

Responsible for leading the industry marketing including strategy, planning, execution, and demand generation.

Leadership position involving developing the marketing strategy as well as the marketing plan for specific services. Execution of all marketing efforts including the development of content, email communications, advertising, social media, ABM, and all marketing campaigns to uncover new business for Astrix in the Life Sciences industry.Responsibilities included developing the b2b marketing plan, marketing program creation, content development, digital marketing, new service offering launches, and demand generation for new service offerings.•Developed and executed go-to-market strategies for customer acquisition, resulting in 50 new leads per week.•Contributed towards a 23% increase in revenue, year over year, for the practices I supported.•Led cross-functional teams to create marketing programs, ensuring consistent messaging across channels.•Developed service offering product launch plans and communicated messages through email, social media, and other methods.•Doubled the contact database and ensured proper persona targeting with email communications.•Accountable for developing new content (i.e., case studies, blogs, podcasts, webinars, videos, and white papers).•Developed sales enablement material for the sales process as well as sales training to improve usage of ZoomInfo.•Partnered and worked closely with sales teams on customer presentations and communication.•Led 3rd party advertising, SEO mktg., and content syndication efforts to generate brand awareness & leads.•Utilized marketing automation tools to generate and nurture leads and track their progress through the sales funnel.•Managed inbound and outbound marketing campaigns, ABM marketing, brand content across social media, webinars, website messaging, and event trade show execution along with reporting on impact.PROFICIENCIES AND WORKING KNOWLEDGESalesforce, Pardot, Marketo, ZoomInfo, Asana

Responsibilities included developing b2b marketing plan, brand awareness, and content focused on Microsoft Azure and Dynamics 365 ERP and CRM SaaS solutions to SMB, mid-market, and enterprise organizations.•Created & executed the marketing plan leading to the generation of 250 leads through a CIO Magazine webinar.•Led development of eBooks and webinar series targeting digital transformation challenges.•Managed budgeting and reporting for the demand generation activities, ensuring effective resource allocation.PROFICIENCIES AND WORKING KNOWLEDGEMicrosoft Dynamics

Led the strategy, planning, and execution of all marketing efforts to the pharmaceutical, medical device, and CROs companies.Responsibilities included developing b2b marketing plan, product strategy, content, brand awareness, demand generation, developed product launches, and programs for SaaS products.•Developed strategy and demand generation programs for SaaS Cloud solutions for the Life Sciences industry working closely with product management, enterprise sales, and other stakeholders.•Led the execution of marketing activities, including email marketing, events, social media, and webinars.•Successfully implemented a new ABM strategy that resulted in over $5 million in revenue.•Collaborated with sales to uncover customer references and developed customer case study videos.•Led development and creative design of marketing material and sales enablement assets to articulate unique value propositions throughout the sales cycle including video testimonials, case studies, use cases, and eBooks.•Created SWOT from competitive intelligence and industry trends and gathered market insight.•Led management of global account database including list sourcing and data analysis for proper targeting.•Led marketing activities and built relationships with Veeva Systems that generated over a $1 million business.PROFICIENCIES AND WORKING KNOWLEDGESalesforce, Marketo, ZoomInfo

Led go-to-market strategy and execution of demand generation marketing to B2B organizations in Manufacturing, Pharmaceutical, Medical Device, and Government including both services and SaaS products and solutions. Responsibilities included developing the marketing strategy, marketing plans, content, and the execution of programs and initiatives for enterprise and SaaS services and solutions for the B2B companies as well as managing a team.•Managed a team focused on demand generation for services and solutions in the Mfg. & Life Sciences sectors.•Led marketing engaging with all stakeholders, resulting in a doubling of revenue over a six-year period.•Developed creative and innovative ABM programs and tactics, generating $6.5 million in revenue.•Leveraged market research and competitive intelligence to develop targeted campaigns leveraging various tactics.•Led partner marketing efforts with key partners, including Microsoft, SAP, Oracle, Symantec, and NetApp.•Developed sales enablement tools and sales training to assist in leveraging LinkedIn more effectively to generate leads.•Led development of content and tactics which included trade shows, webinars, events, direct mail, digital marketing, and social media, leading to 270 marketing qualified leads (MQL): a top performer. •Responsible for hiring, performance evaluations, appraisals, and staff training, of reporting managers.•Analyzed marketing results, working with marketing operations, to spot areas of opportunity.PROFICIENCIES AND WORKING KNOWLEDGESalesforce, Marketo, ZoomInfo, Demandbase

Responsibilities included developing product marketing strategy, marketing plans, and execution of demand generation programs to support SaaS and enterprise software sales to Life Sciences and Financial organizations of Enterprise Resource Planning (ERP), Customer Relationship Mgmt. (CRM), Corporate Performance Mgmt. (CPM) systems.•Developed and executed marketing strategies and marketing programs for solutions working closely with sales.•Collaborated with global campaigns, product marketing, PR & comms to tailor programs and content based on account strategy including customer stories, videos, social media, and the press.•Managed matrixed team and collaborated with internal stakeholders to exceed revenue targets.•Organized and executed large-scale partner funded, multi-track, industry forums generating millions in new pipeline.•Planned and executed integrated marketing programs in collaboration with the sales, marketing and sales operations, product marketing, sales development, and others that assisted sales in exceeding revenue targets.•Executed product launch, working with product management, sales, and other stakeholders, for new product leveraging webcasts, events email, direct mail, and social that generated $12M in sales pipeline, which was 3X pipeline.

(Siebel Systems was acquired by Oracle in 2006)Responsible for management and execution of demand generation marketing for Public Sector, Life Science, and other industries in the United States for CRM solutions.