Head of US CPG Hair Care & Hair Color Insights for L’Oreal USA, leading consumer & marketing insights teams for L’Oreal Paris, Garnier, Carol’s Daughter, and SoftSheen Carson brands.

Head of US Omni Shopper Insights for L’Oreal USA, leading shopper insights research & team for all brands, categories, and channels (B&M and digital) sold in the US. • Implemented function across L’Oreal USA. Created vision, first strategic research road map and expansion plan. Successfully established function’s new adoption across three L’Oreal USA Divisions while elevating for fourth CPG Division. • Elevated and modernized function, moving from heavy B&M to O+O focus; discreet divisional studies to universal L’Oreal USA research; and updating to dashboard data reporting.• Updated L’Oreal’s approach to Consumer Decision Journey research by applying behavioral economics and emotional mapping along with new statistical methodology to traditional touchpoint output. • Developed L’Oreal bespoke & beauty industry exclusive proprietary longitudinal study, assessing consumer perception of key retailer attributes & performance of across 40+ retailers.• Syndicated and custom research studies included but are not limited to: Consumer journey studies, shopper decision tree mapping, barriers identification, attitudinal shopper tracking/mapping, shelving and assortment tests, proprietary shopper panel management, quantitative survey methodologies, and multiple qualitative research approaches (Focus groups, IDIs, Shopalongs, etc.).

Lead consumer insights strategist for Heineken USA National Accounts (NA), American Express, Philips, Otsuka, 7-Eleven, and GlaxoSmithKline clients. New York office retailer expert.• Co-authored GlaxoSmithKline’s shopper marketing playbook; defining the vision, scope of role, and foundational knowledge for creating insights driven strategies with a ‘shopper first’ mindset. Globally implemented H1 2017.• Managed insights identification, strategy, and execution of multimillion Heineken retail budget. Created new custom channel guidebooks for sales team; translating shopper profiles, occasions/trip missions, and shopper journeys into actionable category and retail strategies.• Changed loyalty card category dynamic by launching American Express’s first US coalition card. Led consumer journey study identifying breakthrough insight & drove +10% of US pop to enroll in store during first 120 days. • Successfully defended category competition takeover via decision tree mapping. Grew Philips Lighting share of shelf over 100%, back to #1, at key DIY retailer by creating sustained 13-wk 71% lift in average weekly sales.• Managed team of 6.

Oversaw the insights & strategy of all U.S. consumer promotions and shopper marketing activity across FDMVW and C-store channels for The Hershey Company.• Aided in delivering ~7% growth in 2013 by shifting Hershey’s consumer target & strategy on key promotions.• Redefined agency’s strategy function by reshaping approach to program development and creating new strategy / planning process for agency.• Identified application of analytics for shopper marketing, consumer promotions, and retail marketing in collaboration with newly developed analytics group.• Managed team of 2.

Lead strategic planner across multiple accounts. Responsible for insight development, strategic program direction, and executional recommendations for several categories of products across FDMW and DIY channels.• Co-defined agency’s shopper marketing social media strategy. Qualitative research results and article published in leading shopper marketing periodical.• Headed strategy on multiple new business initiatives, contributing to 130% profit growth.• Delivered an average +16.5% unit sales gain per shopper marketing program / promotion versus YAG for Johnsonville Sausage.

Retained by Unilever as part of partnership with ShopRite. Provided strategic / consultant support to ShopRite Marketing Managers, assisting in conception, development, launch, and performance analysis of targeted consumer marketing programs. Initiated and led all Unilever digital marketing programs at retailer and managed all analysis of internal retailer data for Unilever.• Co-directed development of new ShopRite marketing platform, managing cross-functional team of 10.• Spearheaded & managed groundbreaking first ever Unilever test of mobile couponing.• Designed multiple solo-brand and contributed to national multi-brand Unilever ROI model.

Co-managed Dove Global Open Innovation (OI) & New Ideas, a two-person team dedicated to identifying strategic technology based partnerships and generating / launching new global product innovations. Projected incremental team profit at time: €120 million.• Led new platform development of 25 new products across five personal care categories for NA and EU markets.• Oversaw development of business opportunity modeling and project pricing strategies for team.• Led 30+-member global cross-functional team.

Managed cross-functional teams (microbiology, engineering, packaging, & manufacturing groups) to ensure business continuity / quality and lead new product development, from prototype through launch, for frozen food brand.