Matthew Sell Email and Phone Number
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Strategic marketing leader with a proven track record in driving high-impact strategies across SEO, SEM, AI-driven marketing automation, and data analytics. Skilled in maximizing lead generation, accelerating pipeline growth, and scaling digital marketing efforts to deliver measurable ROI. Experienced in managing multi-million dollar budgets and collaborating closely with sales teams to optimize lead quality and flow. A passionate team leader committed to innovation, data-driven decision-making, and staying ahead of industry trends through emerging technologies.𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀✅ Spearheaded digital marketing strategy at Experian, achieving a 230% increase in lead generation and $19M in revenue from paid search campaigns✅ Optimized multi-channel campaigns to improve ROAS by 250%, driving measurable growth and profitability✅ Developed and executed growth strategies that resulted in a 300% increase in website traffic and enhanced conversion rates✅ Launched an AI-driven email marketing strategy, improving open rates from 27% to 48% and boosting customer engagement✅ Led the transition to HubSpot at TMC Financing, streamlining marketing automation processes and enhancing ROI tracking✅ Directed cross-functional teams to create impactful content strategies, increasing social engagement by 80%✅ Implemented comprehensive SEO/SEM strategies, driving $2.3M in organic revenue and amplifying brand presence across digital channels✅ Championed analytics-driven decision-making at Experian’s ERG office, building dashboards and insights that support organizational objectives✅ Initiated a lead nurturing program that converted 25% of prospects into sales-qualified leads, effectively optimizing the sales funnel✅ Oversaw digital content and brand strategy for a fintech startup, improving metrics and strengthening brand consistency across platforms𝗖𝗼𝗿𝗲 𝗖𝗼𝗺𝗽𝗲𝘁𝗲𝗻𝗰𝗶𝗲𝘀Digital & Brand MarketingSEO & SEMGrowth StrategyMarketing AutomationLead GenerationAI & Emerging TechnologiesData AnalyticsMulti-Channel Campaign ManagementTeam LeadershipConversion Rate OptimizationDemand GenerationB2B MarketingPipeline AccelerationOnline MarketingMarketing AnalyticsGTM (go-to-market) strategy developmentABM (account-based marketing)Team BuildingBudgetingForecastingModelingA/B Testing𝗧𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝗶𝗲𝘀Salesforce | HubSpot | Google Analytics | Google Ads | LinkedIn Ads | Power BI | Microsoft Suite | Tableau | Zapier | LeanData | 6sense | Zoominfo | Gong | Eloqua | Unbounce | Adobe Experience Manager (AEM) | Adobe Analytics
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Chief Marketing OfficerKomar Distribution ServicesCalifornia, United States
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Director Of Digital Marketing, ScreeningGuardant Health Dec 2024 - PresentPalo Alto, California, Us -
Analytics Chair - Global Employee Resource Group Office (Gergo)Experian Feb 2023 - Dec 2024Costa Mesa, Ca, UsSupports the Global Employee Resource Group Office (GERGO) by leveraging data analytics. Responsible for establishing and maintaining the Employee Resource Group (ERG) analytics reporting and dashboards for 13 global ERGs. Provide invaluable support to GERGO and regional offices through data-driven insights while ensuring data integrity.Key Responsibilities:-Develop and manage the ERG analytics dashboard, adeptly convey the current state and future projections through visuals and analytics.-Partner and collaborate with ERG Co-Chairs, ensuring organizational objectives are aligned.-Interview, hire, and oversee committee members, creating a cooperative and effective team environment.-Creating and tracking annual membership goals, employing data analytics to monitor progress and recommend enhancements.-Furnish insightful analytics on event surveys, aiding in informed decision-making and performance evaluation.-Attend GERGO meetings as necessary, presenting data in a compelling and informative manner. -
Director Of Digital MarketingExperian May 2022 - Dec 2024Costa Mesa, Ca, UsLead efforts to dramatically accelerate inbound sales by developing and implementing effective search engine optimization (SEO) and search engine marketing (SEM) strategies. Manage a cross-functional team of web developers, creatives, and digital staff and collaborate closely with product management and go-to-market teams to ensure a consistent brand message across all customer touchpoints.Leverage marketing analytics to provide insights and improve sales, profitability, and marketing ROI. With a focus on driving customer engagement, responsible for developing a digital content strategy by utilizing the rich subject matter expertise of the team to flood social channels. Under my leadership, the digital marketing program continues to be a key business growth driver.
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Director Of Marketing StrategyTmc Financing Apr 2021 - May 2022Oakland, California, UsResponsible for defining marketing strategies, including both brand (awareness campaigns, creative ideas, and image-building) and growth (SEO/SEM initiatives, landing pages optimizations, product creation, traffic/user acquisition, and additional growth-related initiatives) strategy.Collaborated with the executive leadership team to develop a strategic vision for marketing and sales, with the goal of identifying gaps and areas for business growth. Built a comprehensive marketing strategy for business goals and initiatives. Responsible for leading and growing the marketing team and ensuring the execution of deliverables, professional growth, and strategic goals were met by team members. -
Director Of MarketingGo Mortgage Feb 2018 - Nov 2020Columbus, Ohio, UsLaunched successful creation of additional brand/DBA (GO Mortgage) to capture market share of rising millennial population through strategic planning, campaigns, special events, product launch, and brand management. -
Director Of Marketing, Gsf Mortgage/Single Close ConstructionGo Mortgage 2017 - Nov 2020Columbus, Ohio, UsOversee in-house, full-service marketing team, while building and leading strategic and tactical guidance for digital media channels, email marketing campaigns, SEO/SEM strategies, and UX and UI effectiveness. Develop and implement long-range marketing plan and budget to support sales initiatives. Responsible for analyzing the effectiveness of marketing efforts to optimize leads and manage projections of pipeline and spot efficiencies. Collaborate with C-suite to ensure strategy aligns with corporate objectives. Manage multi-million dollar product lines across several brands and create promotional campaigns to enhance brand strategies; print, digital, and viral. Maintain overall integrity of the brand image across multiple channels. Lead process of managing MQLs through the conversion process to an SQL.- Increased mortgage impressions and lead generation by 50% versus YAG.- Revamped email marketing content plans and schedule, delivering an unprecedented average 48% open rate (formerly 27%) by dramatically improving content.- Ensured brand maintained its own individual voice and targeted the appropriate audience through smart content curation, effective engagement, and targeted advertising. Introduced incentives as a way to grow engagement across social media channels, and augment targeted landing pages.- Managed analytic analysis for all business units by leveraging Google Analytics and Microsoft Power BI to track keyword progress, multi-channel funnels, and A/B and multivariate testing. - Lead transition of proprietary software to HubSpot COS for streamlined content creation.- Analyze digital ROI to expand digital footprint, awareness, subscribers, and leads.- Lead strategy, ideation and execution of paid and organic social media campaigns spanning experiential, influencer, and sponsorship programs.
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Specialist, Creative ServicesFroedtert Health Apr 2014 - Dec 2016Milwaukee, Wi, UsDeveloped digital content (video, motion graphics, interactive media) for largest hospital system in Wisconsin. Helped launch first company-wide congruent digital advertising effort and provided brand guidance to managers and employees throughout the organization. Brand champion and primary point-of-contact between brand experience and internal clients. Streamlined workflows and improved productivity by creating digital asset management system and training employees on its correct use.- Enhanced media exposure and brand recognition through engaging viral content, original videos and crowd-sourced applications.- Produced and edited videos, saving tens of thousands of dollars in annual production costs while creating high-quality and engaging video content. - Established social media presence and created a series of compelling online interactive content- Replaced costly digital media agencies, saving hundreds of thousands of dollars in fees; worked closely with marketing team to create high-quality digital media in-house.Member, Inclusion Advocates, responsible for increasing diversity awareness, encouraging a more equitable workplace. Managed feedback and strategy to improve diversity across the system. -
Member, Inclusion AdvocatesFroedtert Health 2014 - Dec 2016Milwaukee, Wi, UsCommittee member driven to increase diversity awareness and inclusion efforts for the organization, encouraging a more equitable workplace. Models inclusive, respectful and culturally competent behavior. Manages feedback, ideas, and strategies to improve diversity and inclusion across the system.
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Marketing & Creative ServicesHearst Jul 2010 - Feb 2014New York, Ny, UsCollaborate with design team, guiding vision of branding strategy. Planned and directed all print and electronic advertising media. Managed multiple projects and dramatically reduced project delays. Successfully manage and coordinate graphic design projects from concept through completion. Work closely with senior leadership to create vision, conceive designs, and consistently meet deadlines and requirements. Effectively build, motivate, and direct design and production teams. Coordinate freelance designers, consultants and vendors to meet all project requirements. Create and conduct highly persuasive sales and marketing presentations. - Successfully completed client projects worth up to $250,000.- Provided proposal layout and design for million-dollar corporate contracts under extremely tight deadlines.- Developed complex 3D design elements, including wireframes and final renders. - Established trusting relationships with designers, vendors, and key clients.- Drove a 14% increase in CTR by involving management team in design of creative briefs. -
Marketing CoordinatorAgency 451 2010 - 2010Boston, Ma, UsWorked with a creative design team to develop website redesign, logo construction, print layout, motion graphics, static and digital displays. Created printed materials, produced email marketing campaigns. -
Marketing SpecialistRobin Hill Farm, Inc. 2005 - 2009Deering, UsCoordinated marketing efforts for facility of residents with disabilities, specifically traumatic brain injuries. Acted as core member of event management team, working to develop and execute against overall strategic plan. Assist in developing and managing marketing budget, ensuring spends are on budget and accurately reported. Establish relationships with similar regional organizations where reciprocal trades of marketing support could be established.
Matthew Sell Skills
Matthew Sell Education Details
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Champlain CollegeStiller School Of Business -
Champlain CollegeGeneral
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New England CollegeBfa
Frequently Asked Questions about Matthew Sell
What company does Matthew Sell work for?
Matthew Sell works for Komar Distribution Services
What is Matthew Sell's role at the current company?
Matthew Sell's current role is Chief Marketing Officer.
What is Matthew Sell's email address?
Matthew Sell's email address is ma****@****plc.com
What schools did Matthew Sell attend?
Matthew Sell attended Champlain College, Champlain College, New England College.
What skills is Matthew Sell known for?
Matthew Sell has skills like Graphic Design, Illustrator, Logo Design, Photoshop, Illustration, Email Marketing, Web Design, Graphics, Advertising, Layout, Marketing Strategy, Adobe Creative Suite.
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