Leading a team of 5 marketing personnel, managed and engineered product marketing for insurance SaaS Products across channels generating $11M in Annual Recurring Revenue, 14% of 2023 Sales Revenue.Developed quarterly marketing campaign plans, impact-driven messaging by channel, set KPIs, and team tasks procedure; improved task productivity and performance by 35% in the first 6 months.Lead 2023 campaigns and content to focus on product cost reduction features. Through a synchronized approach across channels focused on product cost reduction features generated $11M in ARR and $59M NRR.

Product Marketing Manager assigned Electronic Arts® online gaming subscription-based platform EA Play Live™ generating $22M in total revenue from subscribers in 2021.Led team of 6 marketing personnel, directed and developed EA Play Live™ digital marketing campaign promoting new and existing titles on EA Play Live™ platform, and member benefits, producing $1.8M through rewards and discounts revenue.Maintained a COVID-driven retention rate of 92% as the goal was set at 80% in 2021. Revenue from assigned accounts of EA Play Live® in the U.S. southeast region generated $114M from retained subscriptions in part of total EA Live revenue of $1B in 2021.

Assigned to Intel® as Product Marketing Manager leading digital Go-To-Market strategy for Intel’s Project Athena powered by the new Evo™ microchip, achieving an engagement rate of 6% with over 200k engagement interactions across social media channels.Led team of 8 marketing personnel for Intel’s campaign; directed digital campaign, guided copy, and content strategy generating 20M paid impressions (370M campaign total), and 5k hashtag mentions on Twitter.The campaign increased Intel®'s overall online brand awareness by 5% in 2020. Enhanced total social media engagement by 18% and followers across all social platforms (Twitter, Instagram, LinkedIn, Facebook) by 8% in 2019-2020.

Havas Formula is a U.S. B2B marketing agency for consumer retail, discretionary, and staple industry. Managed clients' online web, social media, and email marketing. Managed content calendars, content quality, and channel distribution for products such as Range Rover®, Dos Equis®, and Nestle®.Specialized in social-first operations and integrated social programs (paid and organic) end-to-end, including; drafting inspiring briefs, setting objectives and key results, creative ideation process, go-to-market program planning, implementation, reporting and optimization. Executing strategy for various customer-facing events for our brands from concept to execution. Including presenting products, marketing content and brand memorabilia.

• Delivered client and customer support solutions through consulting.• Developed website and email automation incorporating digital marketing.• Used computer technology principles to establish and infrastructure and data management.Certified Fullstack Developer - An in-depth code immersion where we learned technologies: HTML, CSS, JavaScript, SQL, PHP, Python, JQuery, Ajax, JSON, React, Redux, MongoDB, mongoose, Express, Bootstrap, THUNK, Router-DOM, BcryptJS, Body-Parser, and CORS.

• ADPR Connection is UGA Grady College's largest student-run Advertising + Public Relations professional networking event and career fair.•The Publicity committee is in charge of the logo design, AdPR Connection website, all social media accounts, press releases, photography, and live social media posts.

Scholarship Grant:•Teaching Assistant•Research Assistant(UGA's Grady College is ranked one of the top two journalism colleges in the USA).

Incurbands is a B2B marketing agency for the food and beverage industry. I managed assigned beverage brands, developing marketing plans and executing them through various distribution channels such as online, offline, venues, and events. Formulated press releases through media publication companies and broadcast radio for the brands. Managed influencer operations, online and offline media press releases for key influencers such Academy Country Music award winner Jana Kramer.Increased brand awareness by 30% and increased key brands' online presence by 90% on portfolio of managed and assigned brands for 2014.