As President of PHI, I managed the development, production and execution of multiple live and televised events for clients like Universal Studios, Maple Leaf Sports and Entertainment, Spirit of Sport Foundation, the Raptors Foundation, the Canadian Olympic Committee, YRT Viva, SS&C and SAP. I have a strong background in high tech B2B partner, field and internal marketing communications development and execution. Some of the recent projects I have worked on are website redevelopment, consulting on various marketing initiatives and helping clients to develop communications strategies to reach a wider audience. I have been creating role based marketing content to reach targeted audiences, in an engaging way, that turns names into customers. I have extensive experience in the high tech software and hardware space: in the areas of brand marketing, digital marketing campaign development, event planning and development, marketing communications, copy-writing, research, planning, sales tool development, and website redevelopment to incorporate more interactive tools that lead to better more focused social media campaigns.

Responsible for business development, product marketing, corporate communications, customer relationship management among other tasks.

There are more than eight million Canadians and sixty-five-million Americans providing care to a family member or friend with a long-term health condition, disability or ageing needs. That is 1/3 of people ages 40 to 60 are caregivers. Sixty percent are also sandwiched juggling the demands of paid work and their own family. They are sandwiched between both and suffer from stress-related ailments. 56% of Caregivers spend 40+ hours of caregiving per week.CareRelay simplifies the coordination of day to day tasks involved with taking care of a family member or friend with a long-term health condition, disability or ageing needs. CareRelay's app provides a central communication hub for care team members to share the "care plan" ultimately improving patient outcomes.

In this role I developed internal and external communications for customers, prospects and stakeholders. This includes content for global field-marketing initiatives such as email campaigns, trade-shows, flyers, advertisements, tweets, blogs, booth elements and multi-media presentations. I was also responsible for the content for online lead-generation campaigns for third-party websites such as LinkedIn, Xing, industry associations and trade-specific sites. I created and edited multimedia materials such as videos, presentations, customer-testimonial videos, online tools and surveys.I have also: • Launched Compuware - Changpoint's most recent product-release micro-sites in English, German, Portuguese and French• Produced and recorded (English) voiceover for a product-release video demonstration •Transitioned Compuware from Exact Target for email marketing to Marketo marketing automation• Rebranded all marketing content to reflect Compuware's new corporate brand • Created and updated content for newly designed and branded website• Using Marketo, created multiple email campaigns, including nurture campaigns• Developed multiple direct-mail print and online campaigns to support sales work in the fieldhttp://solutions.changepoint.com/BI_Demo_Fulfilment.html?aliId=938822

Responsible for the development of marketing plans and strategies, partner marketing and sales initiatives, internal communications and marketing. E-marketing, website creation and development, blogging and social media initiatives. Partners include: Mobility: Honeywell, MotorolaPOS/Hardware: Dell, DigiPos, NCR, IBM, Toshiba, Zebra Servers: Dell, IBMAnalytics: Microsoft

Discussed strategies for new business development in the area of major technology implementations. Taking them from good to great.

Event marketing, planning, coordination and support.

Managed a team of marketing specialists to generate leads, attract new partners and retain customers. Responsible for the execution of multiple campaigns from e-marketing, new product launch campaign, tradeshows, customer conferences, and partner events. Managed an external PR firm and outside vendors as needed. Selected Achievements:• Brand Management: Successfully launched latest version of PROPHIX, globally increasing customer sales and retention as well as gaining new partners. • Partner/Channel Communications and Marketing: Assisted with the development of training courses for partners on line and in class, increasing partner sales.• Marketing and Communications Support: Created new case studies and press releases, attracting media attention and award recognition.

Managed a team of PR professionals to gain media attention, produce events, drive awareness for various clients in the entertainment, transportation and healthcare industries.

Marketing Manager – SME, Enterprise and FieldDefined strategy for and developed, executed, and managed comprehensive marketing plans encompassing integrated marketing initiatives designed to penetrate and grow the mid-market and SMB (E) sector. Communicated with partners, management, internal departments, and vendors to coordinate overall marketing effort in accordance with corporate goals. Selected Achievements:• Partner/Channel Communications and Marketing: Managed the regionalization of SAP’s global marketing initiatives and coordinated joint marketing efforts between SAP and channel partners.• Budgeting and Administration: Responsible for the creation and management of project budgets and timelines and managed all initiatives on time and on budget. • Marketing and Communications Support: Created and executed on partner marketing collateral and support for all areas of the business in Canada including Corporate, Sales, Public Relations, Education and Field Marketing. • Event Marketing: Managed a series of executive-level events that met or exceeded corporate goals for attendance, lead-generation and channel partner participation. Also provided tradeshow and event marketing communications support for the SME team in the U.S.

Managed the internal communications and marketing team and coordinated external resources to develop a corporate marketing and communications strategy for a national reseller of business technology. Developed marketing and communications plans and strategies for expansion and growth throughout North America. Created and managed a wide range of marketing support tools, including promotional materials, direct-mail pieces, and Web site content. Defined and evaluated product marketing collateral and programs. Tracked, projected, and reported both advertising and circulation-based marketing programs. Maintained communication with senior management to ensure marketing activities aligned with business goals. Provided leadership and direction to internal marketing team to guide the creation of marketing materials and ensure consistency with objectives.Selected Achievements:• Partner/Channel Communications and Marketing: Managed multiple partner and vendor relationships including strategic positioning in the media and in front of the customer audience• Marketing and Communications Support: Managed the development and execution of multiple direct mail campaigns, telemarketing programs and online programs. Worked with senior management to develop presentations and messaging that reflected the corporate vision. • Brand Management: Created brand awareness through the development of a consistent look and feel for all internal and external communications pieces. Ensured consistency of brand and messaging through management of the relationship with an external PR firm. • Budgeting and Administration: Responsible for the creation and management of department budgets and timelines and managed all initiatives on time and on budget.• Event Marketing: Planned and managed a series of events surrounding the launch for SAP Business One – The American Express Edition into 6 cities across Canada. Provided event management, for the annual management forum and sales award events.

Managed the internal communications and marketing team and coordinated external resources to deliver consistent, strategic corporate messaging for a Toronto-based warehouse management software developer. Guided the company through a complete re-brand of the primary products and services. Designed and executed a complete partner (channel) program as the company moved from a direct sales model to an indirect sales model. Redesigned internal and external (partner/vendor) training programs and supporting collateral. Selected Achievements:• Partner/Channel Communications and Marketing: Developed training programs for partner VAR resellers and installers with the professional development team. Developed new standards and methods for delivering onsite, classroom and in warehouse training. Created and executed a partnership program for VAR partners in support of a new indirect sales model• Marketing and Communications Support: Secured and managed all external resources as required to execute marketing initiatives including art direction, writing, and printing. Managed the development of email newsletters, intranet and other resources to keep internal staff (30 employees) informed about the company activities. Managed external PR team and acted as first-line media contact as needed. Managed ongoing print advertising campaign• Brand Management: Guided company through a complete re-brand (print, online, collateral, partner support)• Budgeting and Administration: Responsible for providing leadership to the corporate communications and marketing team. Managed a million dollar budget. • Event Marketing: Managed and coordinated all tradeshow and customer events across North America.