Summary: A person of high responsibility, with internal discipline, with a fairy high level of culture. Independent, initiative, creative, systemic person with analytical mindset, able to work in a team and not panicking in difficult situations, who can do several things at once.Software skills: Microsoft Office (Word, Excel, PowerPoint, Outlook), 1C (7 and 8 versions), Adobe Master (Photoshop, Illustrator, InDesign), 1C-Bitrix. MODX. Advanced PC user. Blind seal. Character strengths: marketing thinking, analytical skills, responsibility. Hobbies: vocals, religion, traveling.Languages levels: Ukrainian - native, Russian - fluent, English - Intermediate, Poland - base.Freelancer portfolio: https://freelancehunt.com/freelancer/charivna_m.html#portfolio
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Маркетинг МенеджерЕксперт - Лабораторні МебліUkraine -
Marketing ManagerExpert Laboratory Furniture Nov 2020 - PresentKyiv, UkraineEquipping laboratories with specialized furniture.Resposibiliries/Work experience:1. Launch of an updated version of the site (redesign, restructuring, rewriting, copywriting, SEO optimization) - labexpert.com.ua.2. Working with Google Analytics.3. Management of Facebook and Instagram pages.4. Writing articles, news, selling texts.5. Development and preparation of design layouts for the Internet and print.6. Creation of presentation materials.7. Providing the sales department with handouts (catalogues, samples, pens, calendars, etc.). -
Brand ManagerKraina Іgrashok, Toys Company Apr 2019 - Jul 2020Odessa, UkraineResponsibilities/Work experience:1. Market review, assessment of the potential of growing segments.2. Offer the recommended range of brands, segments.3. Development of a marketing strategy for brand development (PEST analysis, SWOT analysis, market and customer segmentation, competitive environment, positioning, 4P, SMART goals)4. Creating a re-branding brief for one of the existing brands.5. Participation in the development of toys with Ukrainian content.6. Writing scripts for new toys.
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Brand ManagerArdis Group Ua Jun 2017 - May 2018Kyiv, UkraineResponsibilities/Work experience:1. Development of the company own trademarks.2.Marketing analysis.3. Production planning, inventory control.4. Pricing.5. Assortment policy.6. Development of marketing strategy.7. Creating presentations on new import cheese brands and products of the company.8. Participation in preparation for the exhibitions, partners meetings, thematic seminars.9. Design and creations of layouts of leaflets, labels, cards and information materials.10. Work with contractors.Personal achievements:During the work developed 2 trademarks (logo, brand book, packaging, positioning, strategy). TM Cheese Garden (Ukrainian craft cheese) successfully launched in retail.Developed the structure for the presentations of new products and company brands. What helps managers to present the product with high quality and accordingly make sales.Optimized production planning and product delivery.Created and implemented instructions for working at the exhibition. This is helped to effectively prepare staff and get the most out of participation. -
Brand ManagerInternational Seafood Group May 2010 - Jan 2017Kyiv, UkraineResponsibilities/Work experience:1. Contribute to the growth of a brand on its market2. Increase brand loyalty and develop brand image3. Budgeting4. Research planning (brands / goals, etc.)5. Monitoring of competitors activities and market trends6. Market analysis and definition of short- and medium-term objectives. 7. Definition of the instruments needed to achieve brand KPIs and objectives (consumers promotion, media planning)8. Analysis of media market (opportunities, trends, prices, main players, etc.)9. Briefing and coordinating cooperation with media and creative agencies10. Development of the advertising policy, organization of advertising campaigns in cooperation with media agency11. Participation in general and detailed media planning (choice of channels, budgets, periods)12. Development of different kinds of advertising materials and arrangements: ATL, BTL, sponsorship, outdoor advertising, POS13. Collaboration with BTL and Event companies14. Evaluation of effectiveness of the media plan and BTL activities15. Prepare reporting and presentations16. Strategic planning of brand development.17. Preparing and realization of trainings for company's sales stuff and partners.18. Preparing and updating information on the official web-site.Personal achievements:During last two years Flagman reached TOP 3 brands position in KPIs like brand awareness and consumption across 5-th fish market categories. Also consumers transferred the brand awareness to the two market categories where brand isn't represented at all. Eat fish project is a Flagman's brand community that reached 1-st position in PROpeller Digital 2011 in nomination Social media marketing In winter season 2013-2014 due to national promo campaign Win the furs with Flagman salmon brand sales grew +12% while the delicacy market category showed the decline -28% (RTRI data) In 2014 the TVC Flagman got 3 silver awards of Kyiv International Advertising Festival.
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Brand ManagerAlaska Ld Fish Company Dec 2007 - Oct 2009Kyiv, UkraineResponsibilities/Work experience:1. Evaluation of buying a new marketing venture.2. Re-branding of existing brands.3. Adaptation to the existing brands of new product categories.4. Development of pricing policy based on market trends.5. Short-term (months, quarter, 1year) and long term (3 years) sales forecasting by SKU, TM and product categories6. Marketing short and long term budgeting.7. Monitoring of sales dynamics, trend analysis, operational corrections of figures if necessary.8. Monitoring and analysis of the market.9. Development and introduction of new products / packaging, evaluation of the effectiveness of their launch.10. Development and implementation of corporate merchandising standards.11. Determination of the optimal mechanics to stimulate sales.12. Development and oversight of trade marketing activities.13. Development and print handouts (flyers, presenter).14. Planning, preparation, participation in the WorldFood 2008.15. Development and conduction sales stuff product trainings.16. Development of content for the corporate site.Personal achievements:Successful implementation of brand diversification strategy People management - team of 3 subordinates
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Brand ManagerStara Fortecya Trading Nov 2005 - Dec 2007Kyiv, UkraineResponsibilities/Work experience:1. SWOT-analysis of the brand.2. Market analysis and constant monitoring of market trends.3. Analysis of qualitative and quantitative distribution. Sales analysis.4. Sales planning5. The price positioning adjustment. Continuous monitoring and rapid response to changes in market prices.6. Pricing according to commercial policy for all sales channels.7. Correction of assortment policy based on the ABC-analysis and market trends, concluded new SKU and product groups.8. Creation and update of merchandising standards.9. Development and implementation of trade marketing activities. Assessment of efficiency10. Presentation materials creation.11. Creation and conduction of sales team product trainings.Personal achievements: During the work developed and implemented a 3-year development brand strategy.
Maryna Sierkova Education Details
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Kyiv National University Of Trade And EconomicsAdvertising
Frequently Asked Questions about Maryna Sierkova
What company does Maryna Sierkova work for?
Maryna Sierkova works for Експерт - Лабораторні Меблі
What is Maryna Sierkova's role at the current company?
Maryna Sierkova's current role is Маркетинг менеджер.
What schools did Maryna Sierkova attend?
Maryna Sierkova attended Kyiv National University Of Trade And Economics.
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