I’m an integrated Creative Director with 30 years of experience in advertising and marketing communications. My global expertise comes from being able to work for a wide variety of brands in the U.S (for both General & Multicultural audiences), Latin American and European markets.I have a proven track record of success in providing leadership in growth strategy, culture, diversity & inclusion, while building, leading and mentoring dynamic creative teams of all sizes and backgrounds.I’m also a conceptual creative, a multidisciplinary and bilingual copywriter, and a problem solver with highly strategic thinking that believes that great work is the result of delivering fresh thinking, innovative solutions and impactful storytelling that connects with people through unique and relevant insights. I've written and produced award-winning work that has been recognized in the most prestigious national and international award festivals.Main Recognitions:2019 One Show Merit Award (Non-traditional & Guerrilla Marketing)2018 Bronze Cannes Lion (Brand Experience & Activation)2018 Cannes Lions Shortlist (Outdoor)2018 Communication Arts (Digital Advertising)2018 Clio Awards Shortlist (OOH Transit)2018 Bronze London International Awards (Ambient)2018 Finalist London International Awards (Experiential)2016 One Show Merit Award (Print)2015 Cannes Lions 2x Shortlist (Print)2014 Silver Art Directors Club (Design)2014 Communication Arts (Design)Expertise: TV, print, radio, outdoor, mobile, social media, content, experiential, direct, CRM, email, retail/shopper, pharma, promo and multicultural.Portfolio: www.martinserra.comU.S. & E.U. citizenships.
Listed skills include Creative Concept Development, Creative Strategy, Creative Direction, Creative Problem Solving, and 49 others.
