Marco Serralheiro Email & Phone Number

São Paulo, Brasil

Sócio e CSMO da Beedoo, Edtech com conceito Social Learning voltada a prover comunicação, treinamento e gestão de equipes operacionais

Sao Paulo, Brazil

Somos um pool criativo que propõe um novo modelo de comunicação integrada. A empresa oferece a conexão entre dois polos de negócio essesias para as marcas e personalidades que pretendem se destacar: um voltado para a gestão de redes sociais (fidelizando, gerando tráfego e negócios, através do aumento da base de seguidores) e o outro voltado para a conexão de marcas e influenciadores/personalidades (projetos especiais)

Rua Hungria 1240 - 3 Andar

Depois do grande sucesso de minha passagem pela Gestão de imagem da artista Cláudia Leitte e os diversos atletas e celebridades da 9ine, chegou o momento de dar um importante passo, assumindo a sociedade da maior empresa do segmento de gestao de imagem de celebridades e influenciadores. Temos entre nossos clientes, importantes nomes como Neymar Jr, Paolla Oliveira, Cláudia Leitte, Márcio Garcia, Ana Furtado e Márcio Atalla. Somos responsáveis em identificar a melhor celebridade ou influenciador digital para o briefing do cliente e fazer a recomendação técnica do melhor fit, podendo ou não, ser um dos nossos exclusivos.

São Paulo Area, Brazil

A partir de Janeiro de 2018, acumulo a responsabilidade de COO da empresa ACT10N, alem do meu papel de socio da empresa.

São Paulo Brasil

Responsável pela Diretoria de Gestão de Imagem, com a responsabilidade de gerir e rentabilizar essa importante parte do negócio de nossos clientes. A empresa é a maior e mais conceituada do segmento, gerindo a imagem dos mais importantes profissionais, em seus diversos segmentos de mercado (Esporte, Musica...): Ronaldo (R9), Anderson Silva, Nadal, Cigano, Lucas, Neymar e Paula Fernandes

Rio De Janeiro Area, Brazil

Responsible to manage, develop and enhance all Sales and Mkt activities ( Licensing, Image...) for 2TS Entretenimento, Cláudia Leitte (famous Brazilian Singer) company. Responsible to manage and develop new Marketing opportunities, from development to deployment. Utilize Cláudia Leitte full spectro of portfolio to generate Revenue for the company. Manage and deploy new marketing projects, Trade actions with the brands, helping customers to boost their sales throught Claudia Leitte's image.

São Paulo Area, Brazil

Responsible to manage the SME Sales team, driving the largest Serasa Experian Sales channel in Brazil, with over 600M Sales Revenue under my responsability. Menage a multi-channel sales organization (Dealers, Agents, Telesales, E-Commerce and Distributors), serving different customers profiles and requirements. Define and implement different strategies to increase monthly our new customer base. Aquisition, upsales, cross-sell, retantion and customer loyalty are part of my responsability.

- Responsible to develop and implement Channel model in the Production division - Responsible to manage all channel partners, achieving sales quotas and sales objectives- Responsible for P&L of channel division- Responsible to create marketing programs to develop and incentive channel partners to reach objectives- Responsible to develop value add channel partners by providing training and certification process for all Reseller sales reps

- Hired to implement/manage the new sales model (through channels)- Managed Channel sales team- Responsible to meet sales quota and channel recruitment targets- Selling new product at new market for Embratel (strong in corporate business, but no experience in the SMB market)- Created process and system to track results- Participated in the process to recruit “NET” as a sales channel- Started to create the “indirect sales business” in a direct sales company

- Hired to transform migrate Gestetner small operation to Ricoh in Brazil- Responsible for sales area (indirect and direct) and Marketing area (Product, Price, Positioning, Advertisement, Demand generation actions, e-business and channel Program)- Moved company infra, opened sales offices across Brazil- Created Channel Strategy and Program and implemented under schedule, surpassing sales objectives aiming the SMB market.- Redefined corporate key account managers to deliver turn key solutions, moving away from box moving operation- Due to company growth, moved warehouse to a bigger location- Started to migrate the brand- Company grew from less than 2% market share to 17% (IDC)- Won 3rd Place in Worldwide Success Case Competition (L’Oreal case)

- Hired to migrate Xerox from a Direct Sales force model to a Channel business model, rightsizing the company to a new reality.- First phase we migrated all sales from sales reps to Channels (Agents). Second phase we’ve migrated the model to a “full” 100% channel model, 2 tier distribution (distributors, VARs. Resellers and System Integrators)- Implemented migration in less than a year, reducing over 1000 HC, closing down over 10 sales offices, and reducing cost in over 35%. - Responsible for Channel Management (Office division) and Marketing (Product Management, Price, Channel Marketing, Demand Generation actions and strategic projects, such as: Color Capable and 2 tier Program) - Sales grew 50% in the first year, and steady 25% in the following years- Implemented new sales management process (for channel business)

- Hired to manage the “Enterprise Channel Division” (high value add channels – Distributors, VARs, Resellers and SI) - Responsible to manage the channel sales team based across multiple cities. Recruited and cut many channels, according to performance- Participated in the implementation of HP Worldwide Channel Program- Division was responsible for 45% total company revenue- Responsible for the division forecast- We always reached the target, and one year we surpassed by 25%- First executive to use the CHAMP (Channel Account Management Process) Sales Management Process to drive the channels business (all actions were linked with Marketing)

- Transferred from Canon Latin America to Canon do Brazil- Responsible to manage the Sales Team (direct business – large accounts and Indirect Business/Channels – SMB). Managed 4 different sales teams.- Created and implemented new strategy to sell new Digital Technology (migrating the analog product business model to new digital devices) - Responsible to start the “outsourcing” business, winning many large customers, such as Itaú, Bradesco, Basf, among other large customers. - Helped to change internal mind set from copier to printing business- Company grew above plan, and we’ve created a huge market reputation by conquer the color product mind set (we end up capturing almost all the Mkt Agency business)

- Responsible for the Sales and marketing for the Latin America market - Responsible for the P&L of 4 product lines, across all subs and distributors- Responsible for pre-launch, product positioning, pricing, launch and follow up on activities across Latin America (23 countries with 80 distributors).- Help each local distributors with their demand generation actions- Responsible to manage the Distributors (manage, recruit and cut)- Work with Japan to inform market demand and product positioning- Define commission plan and support for each partner- Implemented Training program among for the region (product)- Visit each month the top operations to analyze their performance- Sales Results were higher than ever (average growth of 37%)

- First employee hired to work in the international sales division.- Responsible to recruit the distributors in all strategic countries- Responsible for pre-launch, product positioning, pricing, launch and follow up on activities across Latin America target countries (Brazil, Chile, Argentina and Colombia), Europe (Denmark and Germany) and Australia.- Help each local distributors with their demand generation actions- Responsible to manage the Distributors (manage, recruit and cut)- Bids and Tender support (discount for large deals)- Work with SW companies to offer bundle solutions for our distributors

- Hired to help the Brazilian manufactory to open its sub in US- Responsible to target large customers and sell our products- Brought in major new accounts: GE, Philips, Osram and Supreme. - Developed such a high referral business that one of the top customers (Supreme) close a major contract agreement, purchasing 2 years of “full production capability”, that lead us move our plant from Florida to South Carolina, their location (cost effective).

Mba, Marketing

Bachelor, Business Administration