Gina E. Ryan Email & Phone Number

New York, NY, US

New York, New York, United States

New York City Metropolitan Area

Connecticut, United States

• As a data steward, lead and advance data privacy (i.e., CCPA, GDPR) principles, policies thru out the entire organization making sure that all of Legrand’s 20+web domains have proper privacy language and opt-in/opt-out.
• Effectively create, own and manage IT Sprint Roadmaps that focus on fixing bugs, website enhancement, domain migrations, customer satisfactory (CSAT) and e-commerce to deliver business value
• Collaborate cross functionally within MarTech as well as broadly across the IT and Business Development organizations to determine web needs and project manage SAP Hybris/Drupal web migrations utilizing agile.
• Oversee Digital Marketing Governance in which any digital projects (i.e., domain names, websites, mobile applications, configurators, and social media) customer facing projects must be approved thru internal.
• Conduct market research on latest trends, educating internal clients and teams and researching new MarTech vendors to expand capabilities

Stamford, Connecticut, United States

Stamford, Connecticut, United States

Stamford CT 06901

• Collaborate with vendors (i.e., Ansira) and matrixed agile internal partners (i.e, Marketing, Retention, Digital Communications) to successfully strategize and execute 9M+ emails per year for engagement, customer.
• Track and analyze campaign performance and provide actionable items to test and improve main KPIs (i.e., open rates, click thru, and click-to-open) to better support business goals; analyze existing email programs and.
• Create marketing briefs to critique and review creative proofs and ensure effective execution of email campaigns

Stamford, Connecticut

• Project led the successful strategic relaunch of Charter’s online streaming service called ondemand.spectrum.net (September 2020 & January 2021) by working with external partners (i.e., Wrecking Ball, On Demand) and.
• Made the recommendation/roadmap to combine three separate streaming platforms (i.e., ondemand.spectrum.net, watch.spectrum.net, and PURL) for better customer experience and marketing execution; to include the call to.
• Responsible for the strategy and execution of digital marketing campaigns (i.e., partnership-HBOMAX/NFL/NBA, product releases-Amazon Firestick) to increase digital customer self-service and drive sales upgrades..
• Managed 2.4M digital paid search program to increase digital adoption of support app downloads (My Spectrum App & Spectrum Mobile App) and increase digital self-service through digital channels (i.e., web, chat) versus.
• Project led the implementation of the mobile analytics software (Kochava) on various Spectrum Apps (i.e., MySpectrum App. Spectrum TV and Spectrum Mobile) which involved reviewing requirements with Product.

Stamford, CT

• Curated and created engaging blogs for the Multicultural Portal. I ensured that the content provided valuable insights, showcased diverse perspectives, and promoted inclusivity within the organization.
• Created and executed a comprehensive content calendar that aligned with partner events, business needs, and multicultural events. By strategically planning and delivering content, I fostered a sense of belonging and.
• Collaborated closely with leadership to develop and implement impactful D&I initiatives. By actively participating in discussions and sharing insights, I contributed to the formulation of strategies that promoted.
• Presented monthly reports to the leadership team, highlighting the direct correlation between increased engagement on the multicultural portal and an increase in membership. Through careful analysis of the portal's.

Stamford, CT, United States

• Drove digital adoption components (i.e., autopay, paperless, app usage) goals within the call centers to increase self-service goals and deflect call volume.

Stamford, Connecticut

• Interim Director of Online Support responsibilities 6/1/2018-1/2019
• Lead all things metrics related to B2C, B2B, app, and mobile from a customer experience view for 29M customers in which I tell the story behind the data and how we can improve our strategies
• Strategized and executed the 1.2M paid media budget, to drive digital adoption and optimize customer search results by leveraging SEO to obtain company goals which resulted in 15% increase in username creation, 83%.
• Partnered cross-functionally with senior leaders, consultants, and vendors across the company (e.g., NextIT, ASAAP, Google, Leapfrog, IVA, PwC, Content, Product, Marketing, Business Intelligence, & Wireless) to develop.
• Identified, recommend and troubleshooted website improvements based on data analysis and partner with internal customers to create solutions such as tagging and tracking parameters
• Interpreted advanced analytics to measure the impact of digital marketing campaigns strategies and effectiveness, and use this information to continuously iterate and improve support content channels and customer journey

• Identified, qualified, and built relationships with mid-market and large market non-profit organizations in the Northeast region. Through various methods such as web demos, virtual presentations, and lead generation.
• Led the pilot and implementation of CRM reporting and digital lead generation initiatives for the Northeast region, utilizing Salesforce and Pardot. By leveraging these tools, I effectively tracked and analyzed.

Stamford, CT

• Lead video shoots across four states (CT, GA, MI, CA) with former NBA player and ESPN for segment airing January 2017; collaborate on branding and future book projects
• Collaborate with team (legal, ecommerce and record label) to create marketing strategy for Dr. Shirley Caesar's viral song "I got beans, greens, potatoes, tomatoes" that resulted in 50% increase in social media.
• Managed marketing and event initiatives which involved PR, media relations, logo designs, and book launches
• Pre -drafted contracts, music licensing, invoicing, and filed and executed small claims
• Strategized, and implemented the 1st & 2nd Annual Urban Impact Summit at Foxwoods Resort & Casino that included: an integrated marketing plan with celebrity radio interviews, social media, email blasts, and press.
• Developed an effective marketing strategy for the 2010 World Summit on Leadership that included: sponsorship package, radio promotions, street teams, email campaigns, social media (Twitter, Facebook, YouTube), press.

Stamford, CT

• Partnered with management and key teams to rollout the 2015 SHOWTIME® Partnership and tasked with strategizing and executing a pre, during and post integrated marketing plan that included LIVESTREAM, organic and paid.

Stamford, CT

• Managed the brand's 50 million combined marketing spend against the annual allocated budget. This involved closely monitoring and tracking expenses to ensure they aligned with the budgetary guidelines. By effectively.
• Executed a national campaign partnership with MasterCard, working closely with a creative agency, revenue management and digital teams to produce digital marketing assets based on requirements with proper Adobe.
• Collaborated with global and brand marketing teams to strategize and successfully launch Westin's brand page for SPGWeekends.com. This involved coordinating with various stakeholders, ensuring the timely delivery of.
• Worked closely with senior management to establish an editorial calendar and manage strategic content development projects for SPGWeekends.com. This included leveraging internal and external resources to create.
• Translated analysis of brand performance from digital and email campaigns, including key performance indicators (KPIs), into actionable plans. By analyzing data from third-party sources, I identified new issues.
• Assisted senior leadership in brand strategy development by collaborating with internal teams and agencies to develop media plans for print, digital, and out-of-home (OOH) channels.

Waterbury, CT

• Managed the marketing development funds (MDF) process with multiple service and storage IT partners (i.e., IBM, Riverbed). This involved coordinating and optimizing the allocation of funds to drive marketing.
• Developed and implemented a comprehensive brand marketing strategy that aimed to increase market share by 10%. This strategy encompassed various elements such as brand positioning, messaging, visual identity, and.
• Conducted extensive research and evaluation of different marketing automation systems including Marketo, Act-On, Hubspot, and Pardot. After careful consideration, I single-handedly implemented Act-On and successfully.
• Created a B2B technology marketing campaign for an IBM Security & Flash Golf Event. The campaign utilized a mix of lead generation tactics including search engine optimization (SEO), social media marketing, email.

Greater New York City Area & Boston

• Developed strong relationships across the organization, collaborating with over 30 senior-level stakeholders across five states. This involved providing strategic business development support for Fortune 500 clients.
• Worked closely with Account Executives to create compelling meeting presentations and collaborated on crafting responses to client Requests for Proposals (RFPs). By leveraging my strategic insights and market.
• Collaborated with executive management to develop targeted market plans for five local markets: Connecticut, New York, Boston, New Jersey, and Pennsylvania. These market plans aimed to drive revenue growth of 10-20%.
• Planned and executed a client holiday party to introduce the new Aon Hewitt brand to the local Connecticut market. This event successfully expanded client relationships and increased awareness of the brand within the.
• Managed the logistics of the 2012 Healthcare Forum, which included negotiating with vendors, coordinating with speakers, and implementing a trackable social media marketing plan. By leveraging LinkedIn and other social.

Norwalk, CT

• Delivered cross-cultural and career development training courses, including "The Brand Called You," to diverse audiences. These training programs aimed to enhance cultural understanding, promote diversity and.
• Turned around a previously unsuccessful event logistics situation by reorganizing and implementing effective strategies. This resulted in a successful and well-organized kick-off event, which led to a 20% increase in.
• Developed and executed strategies for diversity programs, projects, and activities within Connecticut, aligning with the mission and strategic goals of the Chief Diversity Officer. This involved creating annual project.
• Led corporate diversity events, taking full responsibility for coordinating various elements such as live entertainment, food selection, decor, sound systems, room logistics, speakers, and art exhibits. Despite tight.
• Created effective communication materials to promote diversity events and initiatives. This included designing and producing print materials, crafting engaging email newsletters, and preparing presentations to raise.

New York, NY Onsite At Citibank

• Managing and coordinating with legal counsel on claims and appeals, Qualified Domestic Relations Orders (QDRO) orders, and power of attorney processes. This involved ensuring compliance with ERISA guidelines and.
• Providing direct oversight of vendor services, contracts, and plan compliance. I have been responsible for monitoring the performance of vendors, ensuring accurate and consistent customer service delivery, and handling.
• Developing programs and processes to ensure benefit compliance and improve service delivery. This includes identifying areas for improvement, documenting processes and implementing new processes and standard operating.
• Coordinating with vendors to ensure accuracy and consistent customer service delivery.
• Regularly meeting with service providers to monitor performance levels and recommend process improvements. I have been actively involved in monitoring the performance of service providers and identifying opportunities.
• Partnering with Human Resource Generalists for employee resolutions related to benefits, providing guidance and support in navigating complex benefit-related situations.

Norwalk, CT

• Implemented process improvements by conducting a thorough analysis of ongoing business processes by identifying areas of inefficiency or bottlenecks, I was able to define the root cause of delivery issues and implement.
• Resolved participant issues by conducting in-depth research into plan requirements and participant data. This involved performing administrative advocacy for participants and manually calculating various scenarios such.
• Managed data file processing and job scheduling/monitoring by executing and reviewing daily reports, particularly pertaining to HR data to identify and resolve any data edits or discrepancies, ensuring accurate and.
• Provided system updates and managed year-end processing and reporting, including compliance with 409A regulations by staying updated on regulatory requirements and ensuring that the necessary processes and reporting.
• Onboarded new team members efficiently by providing training on daily tasks and offering guidance on plan provisions and manual processing
• Conducted quality control and auditing by preparing and executing audits to test the system's adherence to plan requirements to identify defects or issues

Hartford, Connecticut Area

Milford, CT

• Consulted with prospective and current clients to develop and implement business growth strategies using various marketing channels such as radio, digital marketing, guerilla marketing, public relations, and.
• Created weekly email campaigns that promoted community events while also showcasing our clients' services and products. These campaigns effectively engaged our audience and increased awareness of both the events and.
• Conceptualized and presented marketing proposals to secure the 2004 Pepsi contract, resulting in a 50% increase in revenue compared to previous years. By demonstrating the value and effectiveness of our marketing.
• Developed a new visual brand identity for the station, including magazine ads, web banners, promotional literature, and online newsletters. I also took on the task of creating a billboard that was displayed on 95 in.
• Led a major basketball event called the "Mountain Dew Baller Battle," featuring onsite participation by Pepsi and celebrity basketball players. I orchestrated marketing initiatives such as contests, email campaigns.

Needham, MA

Co-op

Mansfield, MA

Co-op

Master Of Science - Ms, Business Administration And Management, General

May 2019 Graduate

Non-Marticulating, Mba

Bachelors, Marketing And Management Information Systems

Wbdc Fasttrac® New Venture™ Entrepreneurial Training Program, Entrepreneurship/Entrepreneurial Studies

Small business training in which I worked on growing my business venture with the help from instructors and guest speakers/counselors..

Real Estate Principles - Ct