Muhammad Shahrukh Raza Email & Phone Number

Toronto, On, Ca

Toronto, On, Ca

Burlington, Ontario, Canada

Bahawalpur, Punjab, Pakistan

Multan, Punjab, Pakistan

Lahore, Punjab, Pakistan

■ Building Brand Image1. Improving the Brand Image of the brands (Gold Street, Classic and Gold Cup) in the market2. Strategy to change the positioning of the brands.■ Trade Activities1. Introduced the OOS and Gap filling system in the company for our drive brands.2. Devised an incentive program for the top traders.■ Moving our Brands to VFM Category1. Working on the Price Increase and the positioning of our brands in the minds of the consumer2… Show more ■ Building Brand Image1. Improving the Brand Image of the brands (Gold Street, Classic and Gold Cup) in the market2. Strategy to change the positioning of the brands.■ Trade Activities1. Introduced the OOS and Gap filling system in the company for our drive brands.2. Devised an incentive program for the top traders.■ Moving our Brands to VFM Category1. Working on the Price Increase and the positioning of our brands in the minds of the consumer2. Managed blind free Trials for research and getting feedback from the customer about the brand. Show less

Sialkot, Punjab, Pakistan

■ Managed a team of 3 TSMs, 29 DSRs & Supply men■ Managed 7 towns.■ Achieved the Primary and Secondary Targets (250 Tons. Rs. 85 million)■ Delivered 13% Value Growth amidst extreme economic crisis and a decline of the industry■ Achieved the brand wise and SKU wise KPIs.■ Route to Market and PJP Management■ Target Setting (Brand wise, SKU wise)

Rawalpindi, Punjab, Pakistan

Merchandising■ Led the Regional merchandising program across 7 areas with 24 merchandisers withan increased coverage of 128% in 2020 and 19% in 2021■ Led the National MSL Scorecard with an average of 95%Trade Program■ Leading Region’s Perfect Store Program, 31% of the total Region’s volume and 75% of the Region’s Retail volume.■ 1511 Trade Star shops with a 44% value growth and 23% Volume growth in 2020.Cycle planning & Communication:■ Executions of… Show more Merchandising■ Led the Regional merchandising program across 7 areas with 24 merchandisers withan increased coverage of 128% in 2020 and 19% in 2021■ Led the National MSL Scorecard with an average of 95%Trade Program■ Leading Region’s Perfect Store Program, 31% of the total Region’s volume and 75% of the Region’s Retail volume.■ 1511 Trade Star shops with a 44% value growth and 23% Volume growth in 2020.Cycle planning & Communication:■ Executions of timely TPOSM utilization along with guidelines for best-in-classbrands visibility■ Led the tourist belt plan achieving 18% growth in 2020 vs 2019. Show less

Rawalpindi

Nankana Sahib, Pakistan

I managed Operations and made sure that all the orders and shipments were carried out without any delay.

Lahore, Pakistan

The internship was based on developing knowledge of different processes of Production and Manufacturing Divisions of automobiles which includes welding, painting, assembly and quality inspection. This experience helped me to enhance my technical skills in this division which will be useful in future role

Master Of Business Administration - Mba, Marketing And Finance, 3.67

Bachelor Of Engineering (B.Eng.), Mechanical Engineering, 2:1

Activities and Societies: Team Member - Weekenders Football Team, Belfast. Vice President - Queen's Belfast Islamic Society Active Member.

A Levels, Pre-Engineering

Activities and Societies: President - Music Society Vice President - Dramatics Society Vice Captain - Football Team