With over 20 years of experience across agency leadership, entrepreneurship, and in-house marketing, I specialise in driving transformative strategies for the production, creative, film, and TV industries. As CMO at A Perfect Space, I lead marketing innovation that connects visionaries with the perfect locations, blending creativity with cutting-edge technology to deliver results.I excel in AI-powered marketing, integrating advanced tools to optimise search, personalisation, and customer experiences. My expertise spans B2B and B2C markets, encompassing digital advertising, SEO, SEM, social media, and customer experience design. From eCommerce and content distribution platforms to mobile technologies and digital design, I leverage technology to transform engagement and fuel growth.Over the course of my career, I’ve led high-performing teams to craft and execute brand and digital strategies across diverse markets in Australia and internationally. My leadership approach balances creativity, data-driven insights, and hands-on execution to deliver impactful outcomes. I’ve successfully tracked, refined, and optimised every aspect of marketing—ensuring alignment with business goals while driving innovation and measurable ROI.Before joining A Perfect Space, I founded and ran FAME, a PR, marketing, and events agency, working with recognised brands such as Nike, Puma, F1, Bonds, L’Oréal, Sony and the City of Melbourne. This entrepreneurial journey shaped my ability to innovate, navigate challenges, and deliver high-value solutions that resonate with clients and audiences alike.I am passionate about combining technology with creative storytelling to disrupt traditional models, deliver exceptional brand experiences, and push the boundaries of marketing innovation. Let’s connect to explore how creativity and AI-powered strategy can unlock new possibilities.