Strategy @ COO’s Office for New Categories

City launches, Merchant acquisition and retention and Revenue generation in Andhra, Telangana, Karnataka, Tamil Nadu and Kerala via a Distributor led model.

- Launched Chennai city and scaled it from 0 to a 6 member team generating >$1.2M monthly revenue- Launched 11 cities in a hub & spoke model - Vellore, Puducherry, Hosur, Ranipet, Ambur, Vaniyambadi, Dharmapuri, Krishnagiri, Villupuram, Karaikal and Cuddalore- Launched 15 cities in a distributor led model - Thanjavur, Kumbakonam, Pudukottai, Karaikudi, Nagapattinam, Virudhunagar, Rajapalayam, Sivakasi, Theni, Namakkal, Karur, Tirunelveli, Tuticorin, Nagercoil and… Show more - Launched Chennai city and scaled it from 0 to a 6 member team generating >$1.2M monthly revenue- Launched 11 cities in a hub & spoke model - Vellore, Puducherry, Hosur, Ranipet, Ambur, Vaniyambadi, Dharmapuri, Krishnagiri, Villupuram, Karaikal and Cuddalore- Launched 15 cities in a distributor led model - Thanjavur, Kumbakonam, Pudukottai, Karaikudi, Nagapattinam, Virudhunagar, Rajapalayam, Sivakasi, Theni, Namakkal, Karur, Tirunelveli, Tuticorin, Nagercoil and Kanyakumari- Handling Onboarding, Engagement and Sales of 5 revenue generating Products for above mentioned cities : Lending, Card swipe machines, Deposit accounts, Insurance and Loyalty cards. - Handling Distributor Lending: >$0.5M monthly disbursal with healthy revenue contribution and MoM growth- Supporting Product Developments: Mobile App for the Internal Field Sales executives, Reporting Dashboards for Sales Managers and Lending Dashboards for Customers/Distributors Show less

Wearing multiple hats at regional level during Covid times- UberMedic- Bajaj Partnership - Driver Care Fund

Function: Product/Business (2019-2020)- Marketplace for Auto product in Chennai city- Encompassing driver acquisition, engagement & support and rider marketing & demand generation- Devising driver incentives and processing payments >$50k weeklyFunction: New Supply (2018-2019)- New Driver Acquisition (car & auto) in Chennai via two channels (1) In-house Field team : 6 team leads and 100+ sales executives (2) 3rd party agency model - Worked on channel… Show more Function: Product/Business (2019-2020)- Marketplace for Auto product in Chennai city- Encompassing driver acquisition, engagement & support and rider marketing & demand generation- Devising driver incentives and processing payments >$50k weeklyFunction: New Supply (2018-2019)- New Driver Acquisition (car & auto) in Chennai via two channels (1) In-house Field team : 6 team leads and 100+ sales executives (2) 3rd party agency model - Worked on channel diversification, spend reduction, funnel growth and improvement, cost of supply, payments and compliance Show less

- Created micro-markets (high demand – low completion rates) within the city to surgically maximise completed trips using in-app tools, partnerships and supply positioning- Worked on growth and marketplace improvement at Airport, Railway Station and Metro stations- Led the tender process for Chennai Central Railways, Chennai Airport and Chennai Metro – eventually securing rights to setup on-ground operations.- Led a rider street team to push on-ground acquisition at hotspots across… Show more - Created micro-markets (high demand – low completion rates) within the city to surgically maximise completed trips using in-app tools, partnerships and supply positioning- Worked on growth and marketplace improvement at Airport, Railway Station and Metro stations- Led the tender process for Chennai Central Railways, Chennai Airport and Chennai Metro – eventually securing rights to setup on-ground operations.- Led a rider street team to push on-ground acquisition at hotspots across the city focussed on delivering the lowest acquisition spend across India Show less

Product: The 10K Club -Focus on building customer base and ensuring rapid growth in revenue for the company-Building new partnerships and maintaining healthy relationships with new and existing brands-Creating partnerships with events for brand recognition and focused sales-Analyzing existing partnerships and new proposals, measuring ROI and executing strategies to expand the business-Working in liaison with the operations and logistics team to streamline processes and… Show more Product: The 10K Club -Focus on building customer base and ensuring rapid growth in revenue for the company-Building new partnerships and maintaining healthy relationships with new and existing brands-Creating partnerships with events for brand recognition and focused sales-Analyzing existing partnerships and new proposals, measuring ROI and executing strategies to expand the business-Working in liaison with the operations and logistics team to streamline processes and develop efficient business practices-Actively interacting with customers for valuable feedback and providing support.-Devising best marketing strategies through social media (Facebook, Instagram); handling social media accounts and communicating with media and bloggers to promote The 10K Club as a brand for the community - Recruiting college interns and training them to work as influencers for the brand-Creating storyboards to attract sponsors and conducting events for brand promotion and direct sales Show less

- Successfully managed the cycling department, Btwin- Increasing revenue with bulk sales keeping in mind the margins and sales quantities- Developing and implementing strategies for increasing walk-ins and sales- Successfully managed and maintained the layout and standards for the cycling department- Fill in for other positions at store when needed

It was a great experience working for Dr. Maya Vedamurthy, Dermatologist. Working at the front desk at a high profile clinic like RSV was very challenging. It was 7 hours of attending calls, fixing appointments and mainly greeting the patients at the clinic and finding an opening for them. I had to enter every patients details into our system before they met the doctor. By the end of two months, it improved my interpersonal and multi-tasking skills and taught me to be organised and… Show more It was a great experience working for Dr. Maya Vedamurthy, Dermatologist. Working at the front desk at a high profile clinic like RSV was very challenging. It was 7 hours of attending calls, fixing appointments and mainly greeting the patients at the clinic and finding an opening for them. I had to enter every patients details into our system before they met the doctor. By the end of two months, it improved my interpersonal and multi-tasking skills and taught me to be organised and efficient. Show less