Martina Shields Email & Phone Number

Toronto, ON, CA

Mastercard

Mastercard, Post Consumer Brands, Mucho Burrito, RBC

• Campaign & Branch Support
• Assisted with executing brand campaigns for National Pride Month, Canada 150th Anniversary and Breakfast Club of Canada donation announcement - included digital media (airport TV screens in Toronto, Vancouver, Montreal.
• Assisted with creating the calendar and workback schedule for national brand campaigns and tracked key milestones including deadlines and meetings
• Collaborated with the print… Show more Campaign & Branch Support
• Collaborated with the print vendoe to execute the allocation and distribution of in-branch signage and activation for 130 branches across Canada
• Successfully organized 8 home shows across Canada that lead to 50+ business leads. Supplied each participating branch with marketing collateral, booth display materials, insurance certificates, and general support

Toronto Eaton Centre

* Deliver exceptional customer service experience by greeting, listening and assisting customers through their shopping journey * Cross and up-sell for all product categories through promotional information to achieve sales objectives*Provide excellent knowledge of the products and give advice on general trends in the fashion world* Consistently building.

• Developed and coordinated creative strategies for an integrated summer marketing campaign where I created the overarching theme, “#TakeItOutside” resulting in a social media buzz and customer engagement
• Assisted the external digital agency, Feast Interactive, in identifying the most effective media buy to promote a summer marketing campaign, monthly warehouse sales, and other specialty events
• Brainstormed with senior management and identified opportunities to increase sales:… Show more
• Brainstormed with senior management and identified opportunities to increase sales: created engaging customer campaigns, one-stop-shop for seasonal events and strategically timed e-mail broadcasts
• Collaborated with the purchasing, operations, training, and merchandising teams to ensure a cohesive delivery of brand messaging and the overall customer experience for major promotional events
• Prepared marketing reports by collecting, analyzing and summarizing sales data that informed upcoming promotions

Leadership & Teamwork*Championed AIDS Walk for Life employee breakfast (75+ attendees)*Demonstrated strong stakeholder management skills *Created guest list database, guest communications and ticketing for Arts events*Collaborated with internal, external and high profile contacts to develop and manage aspects of Scotiabank’s sponsorship.

*Greeted client’s courteously and directed to appropriate personnel*Maintained a high level confidentiality regarding client information*Assisted Private Banking sales team in the servicing of clients, drafting communications and management account reporting*Supported Director of Private banking with ad hoc projects, analytics, client events and the.

*Maintained stakeholder relationships between Nor-Don and commercial business partners*Consistently exceeded monthly targets of over $90K in gross dollar collections

*Aided in the merchandising process to effectively promote new products for sale *Cultivated positive and enduring relationships with customers*Contributed to the training of new customer service representatives and associates*Assisted customers in locating products and making purchasing decisions*Resolved customer complaints surrounding products, service.

*Led campaigns through cold calls and face to face meetings that resulted in acquired sponsors and established business-to-business relationships*Built and released Press Releases to media outlets *Organized clinics throughout the Bay area with youth basketball programs*Worked with local community service groups to gain support and build.