Michael Shoiock Email & Phone Number

New York, NY, US

Los Angeles, CA, US

Bezel is the top-rated marketplace for buying and selling luxury watches. Bezel gives you access to tens of thousands of the most collectible watches from the world's top professional sellers and private collectors. Every watch sold goes through our in-house authentication process, so you can buy, sell, and bid with confidence.Find Bezel on the iOS App.

New York, NY, US

Culver City, California, US

- Partnered with Chief Growth Officer to develop VaynerCommerce's framework for Growth, scale out and structure internal teams, and sign new clients- Acted as Head of Growth for major clients, including Hydrow, Snow Days (a HumanCo brand), and more

Culver City, California, US

New York, NY, US

Pattern is a modern multi-brand consumer goods company with the mission to transform how you enjoy daily life at home. At Pattern, I owned Retention & Lifecycle Marketing Strategy—focused on optimizing repeat purchase rate, LTV, and driving sustainable growth across our portfolio of brands. I partnered with our VP of Growth on go-to-market strategies.

New York, NY, US

New York, NY, US

• Retention Marketing and Marketing Operations team lead.
• Managed five-person team to support B2B and B2C marketing operations needs
• Owned short and long-term lifecycle marketing strategy, presented regularly to the executive team on the performance of current campaigns and to earn buy-in for longer term, larger strategic initiatives
• Partnered cross-functionally across teams (paid media, product, sales and support, social, merchandising, editorial, design) to create and implement marketing campaigns to increase activation, retention, and lifetime.
• Owned marketing technology stack, from RFP process through contract negotiation and ongoing vendor relationships
• Created, measured and optimized marketing programs through iterative A/B testing, segmentation, and personalization

Principal Analytics Prep offers full-time and part-time data specialist bootcamps in New York City. The data bootcamps cover Python, R, statistical reasoning, machine learning, SQL, data visualization, and more. Seeking to assemble small classes of highly motivated individuals who have a promising future in the data science and business analytics.

New York, NY, US

• Created short and long-term digital marketing strategy and drive implementation and growththrough data based decisions and iterative testing
• Managed 7-figure budget allocated to SEM, Display, and Paid Social channels with a strong focus on driving new customer acquisition
• Optimized and grew existing digital marketing channels while identifying and recommending new ones
• Managed and acted as main point of contact for digital marketing agencies
• Hired, developed, and managed new team members to help drive digital marketing success
• Maintained daily, weekly and monthly reports to monitor campaign budgets across all channels

Dallas, TX, US

• Manage marketing team and provide training and guidance on strategy, planning and execution of campaigns
• Act as main point of contact with marketing vendors and agencies to optimize current marketing channels and develop new acquisition and retention strategies
• Lead business development for new retention and acquisition marketing channels to help increase lifetime value of customers and find ways to increase conversion rate for all leads captured
• Develop continuous testing plan to help optimize all onsite and offsite marketing channels, as well as improve customer experience
• Lead personalization plan along with technology partners to ensure a consistent and 1:1 experience for customers
• Collaborate with B2B team on technology integrations as well as launching new marketing channel focused on employer partnerships

Dallas, TX, US

• Managed all aspects of retention marketing channels
• Managed Email Marketing Manager and provide training and guidance on strategy, planning and execution of email campaigns
• Led development of all segmentation and triggered email strategy, campaign set up, tracking, testing and long term planning
• Worked on personalization plan along with technology partners to ensure a consistent and 1:1 experience for customers
• Launched FSA Perks program – a loyalty program focused around earning points that can be redeemed for coupons
• Led business development for new retention marketing channels to help increase lifetime value of customers

Dallas, TX, US

• Managed online and offline partner marketing campaigns; including email, display, and print
• Analyzed campaign performance and provide constructive feedback
• Used partner feedback to develop new B2B marketing campaigns and strategies

Dallas, TX, US

• Analyzed customer feedback to create new marketing strategies
• Collaborated with Director of Marketing and Content Writer on B2C marketing strategies and campaigns, including email marketing, SEM, SEO, and display ads

Newark, DE, US

• Managed laboratory of 20+ students for organic chemistry and general chemistry classes
• Collaborated with fellow TAs to create new strategies to teach students theories, ideas, and techniques
• Responded to changing laboratory conditions and supply levels to ensure successful lab completion
• Held regularly scheduled office hours in order to field questions about labs, homework and upcoming quizzes and tests
• Proctored exams, graded labs, quizzes, and exams
• Attended weekly meetings with professors to discuss upcoming labs

• As Laboratory Associate:
• Assisted in experimenting with new formulations for personal care products
• Tested performance of new formulations including viscosity, pH, foam density and compared to competitorsAs Marketing Associate:
• Developed presentations for new or featured products or formulations; included researching the product market, creating PowerPoint presentations and advertisements for B2B marketing campaigns
• Communicated with current and prospective customers via telephone and email to answer any questions on products or services offered
• Assisted in keeping websites updated