Head Of Mobile Sales Marketing
Responsibilities:- Creating, training, and leading the team of app marketing managers; mentorship, motivation and development of the team- Building and executing a strong mobile apps monetization strategy- Building app revenue forecasts- Developing, testing and optimizing pricing model- Promotional budget justification and reporting- App metadata optimization for App Store and Google Play; ASO- User acquisition management: Apple Search Ads, Facebook Ads, experiments with other sourcesPlanning and executing promotional campaigns; reporting on results- App launches and updates support- App analytics and optimization to improve in-app sales funnel- User retention management- User loyalty and feedback management- Looking for and testing new efficient promotional channels- Partner relationships development- PR: making press releases, engaging with journalists, bloggers, influencers- Revenue reportingKey achievements:- Built the qualified team of mobile marketing managers with the strong competence in such aspects as user acquisition, in-app monetization, ASO, Search Ads- Set up the methodology for estimation of user acquisition efficiency, LTV forecasting- Optimized mobile advertising to the stable positive ROI- 2x-10x increase in revenue from several ABBYY mobile products- Created a new sophisticated approach to manage Apple Search Ads campaigns which made Search Ads a stable super efficient user acquisition channel- Made a risky decision to change model for one of ABBYY products which has brought 2x growth in revenue in one year