Markku Siikala's Location
Helsinki Metropolitan Area, Finland, Finland
Markku Siikala's Contact Details
Markku Siikala work email
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Markku Siikala personal email
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About Markku Siikala
I'm a seasoned people and business leader with 20+ years of leadership experience heading teams and units with up to 70 employees and overseeing groups of 100+ people in matrix. I have a solid track record setting up and running new businesses from start-ups to large enterprises, and broad experience in management, sales, business development, product creation, outsourcing, partnering, purchasing and financing. I've held a number of challenging positions in unit and company management and in international sales, business and strategy development.◆ MY DOMAINI have deep technical and business knowledge in the digital services domain in the finance (8+ years), IT, telecom, and media (15+ years) sectors. I've worked on projects in retail, manufacturing, medical, advertising, mobile gaming, fintech, payments and energy.⇨ Business management and development⇨ Go-to-market strategy⇨ Negotiation, key account and partner management⇨ Global sales and customer experience⇨ Mergers & Acquisitions (M&A), Due diligence⇨ Digital and technology strategy⇨ SaaS, cutting-edge platforms, AI⇨ Start-ups⇨ Financial services⇨ Outsourcing◆ MY CAREER HIGHLIGHTSMy proudest career achievements include 8+ M&A efforts, leading business and people integrations, spearheading the growth of two innovative start-ups, executing turnarounds, and establishing the most profitable and productive unit within Tieto. I'm known for many world-first and among-the-first service launches. ◆ MY LEADERSHIP STYLEI'm committed to fairness, inclusivity, and equal opportunities. I foster innovation, champion creative thinking, and prioritize courageous steps in navigating uncertainties. As a goal-oriented leader, I set clear objectives to drive collective success. I'm known for challenging norms, maintaining a big-picture perspective, and collaborating seamlessly. As a colleague, I'm easy to work with, always ready to share ideas and support colleagues, emphasizing teamwork for company-wide achievements.◆ CAREER OBJECTIVEI see myself in a top management position such as CEO, Managing Director, EVP, VP, SVP, Global Sales Director, Product Development Director or Business Unit leader, at a mid-sized to large fast-paced company that prioritizes continuous development and minimizes politics. I’m passionate about solving problems and boosting efficiency. In my next role, I’m especially interested in refining my people management skills. I’m also interested in securing new board memberships in startups looking to scale.◆ CONTACTMarkku Siikala+358 4OO 753 OO1markku (at) siikala.fi
Markku Siikala Work Experience Details
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Tuotejohtaja, Netvisor KycVismaHelsinki, Fi -
Commercial DirectorEnreach For Enterprises Jun 2024 - PresentHelsinki, Fi -
Business Unit Management, Business Development, Sales ManagementSelf-Employed Apr 2024 - May 2024I'm currently seeking new opportunities in Business Unit Management, Business Development, or Sales Management roles. With a track record of creating growth and transforming underperforming businesses, I'm eager to bring my expertise to a dynamic team.About Me:Proven Track Record: Known for driving growth and turning around struggling businesses through strategic initiatives and innovative solutions.Project Management Expertise: Experienced in managing large-scale programs and projects, ensuring seamless execution and delivering results.Service Innovation: Successfully launched multiple new services, demonstrating a knack for identifying market opportunities and implementing impactful strategies.What I Offer:Leadership: Adept at inspiring teams to exceed expectations and achieve ambitious goals.Strategic Vision: Proficient in developing and implementing strategic plans to drive business success and capitalize on emerging opportunities.Problem-Solving
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Director, New Business Development, Embedded SecurityF-Secure Corporation Dec 2022 - Apr 2024Helsinki, FiLeading a global matrix sales team across the Nordics, EMEA, APAC and US. I report to Vice President (VP), Products.My goal is to diversify the company's product portfolio and to develop previously untapped market segments. I have launched a new product line in Embedded Security, transforming it from the conceptualization phase into a successful market entry in collaboration with internal cross-functional teams (Product Development, Legal & Finance). My responsibilities include managing the product line’s global sales, marketing, and communication. I also develop and nurture relationships with global resellers and partners.- Achieved 100K+ users after three months of launching a SaaS embedded product with a local partner in Asia. - Negotiated partnership agreements with Tier 1 and Tier 2 global partners.- Established key partnerships and distribution channels. - Contributed to building a sustainable customer base, evidenced by a steady growth in customer registrations and inquiries.- Implemented effective sales strategies and achieved revenue targets in diverse markets by coaching account managers. - Developed and implemented marketing strategies and managed pricing to support global sales efforts, ensuring alignment with overall business objectives.F-Secure is a global cybersecurity and privacy company. Turnover: 111M€, Employees: 350+ (2022). -
Board MemberHifk Gymnastics 2021 - 2023 -
Executive Vice President (Evp), Sales, Marketing And Business Development, M&ASamlink – A Kyndryl Company Jun 2016 - Nov 2022Espoo, FiI led a team of 10 direct reports across three departments: Sales, Business Development, and Marketing. I was a Management Team Member and reported to CEO.My goal was to improve customer experience and satisfaction, enhancing brand and ensuring sales growth in customer-facing operations including sales, business development, and marketing. I was involved in four Due Diligence cases and two M&A processes while simultaneously overseeing sales teams, setting targets, and implementing effective sales strategies to achieve revenue growth and market expansion. During my 6 years at Samlink, the company merged with Cognizant in 2019 and Kyndryl in 2022.- Improved customer satisfaction from 2,1 to 2,97 by implementing a 1,5 year corporate-level customer experience improvement program, renewing processes, communication, and reporting. - Coached team of Account Executives to reach their sales goals (renewals and projects). - Enhanced brand, ensured sales growth, revenue growth, and market expansion.- Improved profitability by setting a new pricing strategy for our SaaS services.- Reduced sick leaves by 90% through improved leadership by providing coaching and psychological support.- Set sales targets and implemented effective sales strategies, transforming a poorly functioning sales team into a high-performing one.- Involved in four Due Diligence cases and two M&A processes. - Led post-merger integration of teams, optimizing human capital and aligning talent with the strategic goals of the organization, integrating the cultural dynamics of Finnish and US teams.- Led internal communication, acting as a liaison between executive leadership and teams, providing regular updates on integration progress and facilitating an open and transparent communication flow.Samlink provides banking-as-a-service (SaaS) solutions to several Finnish banking groups. Samlink became part of Cognizant in 2019 and part of Kyndryl in 2022. Turnover: 100M€, Employees: 500 (2022). -
Sales DirectorCognizant Apr 2019 - Nov 2021Teaneck, New Jersey, UsSamlink was acquired by Cognizant, and concurrently with my ongoing responsibilities at Samlink, I assumed leadership of Cognizant's sales efforts in Finland, focusing on Data & AI, Microsoft technologies, and Salesforce solutions.Cognizant is an American multinational information technology services and consulting company. Global turnover: $19.4B, Employees: 330,600 (2021). -
Board MemberVoimisteluseura Kieppi 2020 - 2021
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Chairman Of The BoardInnorange Oy 2016 - 2017- Expanded operations from Finland to 14 countries and 4 continents, averaging 150% annual growth.
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Chief Executive Officer (Ceo)Innorange Oy Jan 2014 - Jun 2016I was P&L responsible and led an organization of 9.My goal was to ensure our product readiness according to market demands. I managed sales, marketing, finance and contributed to product development. I headed the growth of an agile start–up leading up to a merger with a partner. Under my leadership, we expanded our operations to 14 countries and 4 continents averaging 150% annual growth.- Achieved 300% growth in the first year. - Drove global sales expansion, established global sales and partnership networks across 14 countries (Nordics, Europe, UAE, US, China) and negotiated strategic partnerships, enhancing the company's competitive position.- Built and led a high-performing cross-functional team, driving innovation and achieving key business milestones.- Ensured product readiness according to market demand.- Built marketing strategy, improved brand awareness, raising visibility in several industry magazines.- Lead negotiations leading to a merger with a competitor.Innorange provides customer intelligence and BI solutions for the retail and digital signage industries. Main products: analytics, wi-fi counting, and 3D sensing solutions. Turnover: 0,5M€, Employees: 9 (2016).
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Head Of Sales Portfolio, Customer And Market OperationsTieto May 2011 - Aug 2013Helsinki, Finland, FiI was a Corporate Strategy team member and reported to EVP, Telecoms & Media.I was responsible for creating a sales portfolio analysis function that provided strategic information about Tieto’s operating units (14 countries) and action recommendations to top executive leadership team and business area managers.- Created a new strategy and operating model.- Drove development of corporate-level offering and go-to-market framework. - Negotiated first-in-company global framework agreement with a strategic account, bringing millions in revenue. -
Head Of Strategy And Offering, Global Telecom And MediaTieto Feb 2009 - May 2011Helsinki, Finland, FiI led a team of 12 Senior Business Development Managers and Architects, and was a Business Area Management Team Member.My goal was to create and drive a growth strategy for the Telecom unit. I managed the definition, creation, and launch of multiple new service offerings in Digital Advertising, Cloud Services, Mobile Applications, Mobile Advertising, Online customer intelligence, Web TV, etc.- Drove unit growth strategy. - Defined, created, and launched multiple new service offerings (SaaS) in the areas of digital advertising, mobile apps, mobile advertising, streaming services, customer intelligence, web TV, etc., including developing the first mobile app for Yle Areena.- Scouted new business opportunities.- Built business cases.
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Director, Business Unit Manager, Telecom And MediaTieto Feb 2008 - Feb 2009Helsinki, Finland, FiI was P&L responsible for a unit with 90 people and a Telecom & Media Management Team Member.My goal was to turn around the Media Business Unit.- Outsourced SaaS development and service management to low-cost sites. - Renegotiated several customer agreements.- Improved unit performance with top-line growth of 20% and 200% improvement in EBIT (from 5% to 15%) in just one year.- Contributed to corporate strategy development.- Participated in an executive leadership development program.
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Business Area Manager, Value Added Service (Vas)Tieto Oct 2006 - Jan 2008Helsinki, Finland, FiI was P&L responsible and led a team of 7. I reported to Director of Telecommunications.DNA’s Value Added & Content Services Center was outsourced to Tieto Corporation. I expanded the customer base and built a successful new business model by creating a unit that provides value added services to mobile operators.- Won multiple new customers.- Built the most profitable unit (40%) in the telecom area, growing new business from scratch and creating positive cash flow in just a few months.Tieto is a Finnish IT software and service company providing IT and product engineering services. Turnover: 769M€; Employees: 23k+ (2022).
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Director, Value Added And Content Services Business UnitDna Oyj Jan 2003 - Oct 2006Helsinki, FiI was P&L responsible and led a team of 17 (Marketing, Sales, Product Management and Technology). I was a Management Team Member of Sales & Marketing and Technology, reporting to VP, Sales and Marketing.My goal was to launch an operator content business from scratch that presided over multiple service launches, some of which were among the first in the world. We achieved success with payment solutions, public voting solutions and ringtones.- Created the whole service ecosystem, including infrastructure (messaging, billing, customer care), processes, and organization.- Established a partner network with 130+ companies.- Grew a high performing team from 4 up to 17. - Integrated technology and people after the Telia/DNA merger in 2003.- Outsourced our business to Tieto.- Participated actively in industry development forums in Finland and abroad.- My department’s customer care and support services were voted “best in Finland” for many years. -
Business Area Manager, Community SegmentDna Oyj May 2001 - Dec 2002Helsinki, FiI led a team of 6 and was a Company-level Management Board Member.When DNA launched as the 3rd biggest mobile operator in Finland the organization was divided to 3 business groups; Consumers, Enterprises, and Communities. I led sales, delivery, and service development for the Community segment focusing on development of new distribution channels through white-label services and well-established brands.- Led contract negotiations with large organizations.- Created new subscription models, sales methods, and service portfolios. - Collaboratively developed and implemented impactful subscription models, sales strategies, and service portfolios with a cross-functional team, serving as the most effective customer acquisition channel and contributing to 15% of total leads.DNA Oyj is a Finnish telecommunications group that provides voice, data and TV services. In December 2020, it had over 3.5 million subscription customers. 2.7 million of the customers were using a mobile network and 0.9 million were using a fixed network. DNA is a wholly owned subsidiary of Telenor. Employees 1300+; Turnover 839M€ (2022).
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Chairman Of The Board And Co-FounderOy Plusdial Ab Jul 2001 - Dec 2004Plusdial launched the world’s first SMS-based mobile ticketing service. Today 330 M+ tickets have been sold, including for public transport.- Managed company’s initial growth including funding, key personnel recruitment, and outsourcing partner selection.- Sold mobile ticketing solution to Stockholm and Helsinki public transport authorities under exclusive contract. -
General ManagerPockit Oy Aug 2000 - May 2001I led a team of 17 employees.I led a pioneering venture in the mobile startup realm, successfully launched the first WAP-based mobile stock trading platform, and achieved break-even status in 2001. During our trajectory, we were poised for a listing.- Launched the first WAP-based mobile stock trading platform.- Achieved break-even status in 2001, a testament to strategic planning and effective execution.- Significant valuation, showcasing the venture's financial strength and market impact.- Contributed to the merger with SB Pankkiiriliike Oy and Luotonen & Haataja Corporate Finance Oy, culminating in the creation of Eficor.PockIT Oy was the first WAP-based mobile stock trading platform. Turnover: 2M FIM, Employees: 17 (2000).
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Products And Services Program ManagerRadiolinja Jan 2000 - Aug 2000Helsinki, Uusimaa, FiI was invited to lead the development of Radiolinja’s first online customer portal including 11 new products. - Launched the portal on time and on budget.Radiolinja was a Finnish GSM operator established in 1988. The world's first GSM call was made on the Radiolinja network in 1991. Turnover: 3652M FIM, Employees: 1200 (2000). -
Materials Project Manager, Sourcing And Supply ChainNokia May 1997 - Dec 1999Espoo, Southern Finland, FiI commenced my journey in Salo and soon transitioned to Germany. I orchestrated supply chain preparations for mobile phone projects. I coordinated a matrix project team comprising 50-80 people and collaborated with over 70 component suppliers. My responsibilities included managing contracts, conducting audits, and overseeing production ramp-up processes.Nokia Mobile Phones was the world's largest mobile phone manufacturer. Nokia encompasses three business groups: Nokia Networks, Nokia Mobile Phones, and Nokia Communications Products, along with a separate entity, Nokia Ventures Organization, and an internal research unit, Nokia Research Center. Turnover: 19,8 BN€, Employees: 51K (1999). -
Market AnalystSulzer Aug 1996 - May 1997Winterthur, ChMy primary responsibility was to support the seamless transition of production outsourcing to the USA following the acquisition of Henderson Technologies.- Offered a F/T role based on outstanding performance during summer practice positions in 1993, 1994 & 1995.Sulzer is a Swiss-based company specializing in fluid engineering products and services.
Markku Siikala Skills
Business Development
Telecommunications
Mobile Devices
Start Ups
Product Management
Business Strategy
Outsourcing
Team Leadership
B2b
Go To Market Strategy
Product Development
Mobile Technology
Mobile Applications
Management
Sales
Sales Management
Project Management
Product Marketing
Solution Selling
Strategy
Business To Business
Leadership
New Business Development
Pre Sales
Channel Sales
Digital Media
Mobile Payments
Strategic Planning
Strategic Partnerships
Mobile Internet
Solutions Marketing
Program Management
Digital Strategy
Vas
International Sales
Crm
P&l Management
Business Intelligence
Key Account Management
E Commerce
Wireless
Marketing
Corporate Finance
It Strategy
Channel Partners
English
Partner Management
Markku Siikala Education Details
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Lut UniversityIndustrial Engineering & Management
Frequently Asked Questions about Markku Siikala
What company does Markku Siikala work for?
Markku Siikala works for Visma
What is Markku Siikala's role at the current company?
Markku Siikala's current role is Tuotejohtaja, Netvisor KYC.
What is Markku Siikala's email address?
Markku Siikala's email address is ma****@****eto.com
What schools did Markku Siikala attend?
Markku Siikala attended Lut University.
What skills is Markku Siikala known for?
Markku Siikala has skills like Business Development, Telecommunications, Mobile Devices, Start Ups, Product Management, Business Strategy, Outsourcing, Team Leadership, B2b, Go To Market Strategy, Product Development, Mobile Technology.
Who are Markku Siikala's colleagues?
Markku Siikala's colleagues are Soile Kiviharju, Frida Karlsson, Geir Rune Seldal, Lars Jansson, Emelie Gasslander, Mihai-Andrei Petrea, Rah Mohd.
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