Direct and implement social media strategies and content planning for Delta Airlines, Arby’s, Folgers, and Cafe Bustelo.• Lead social strategy development for campaigns and monthly content• Manage content calendars across social channels• Partner with clients and stakeholders to understand business needs and marketing objectives and build strategic frameworks around• Develop creative briefs to guide content creation• Maintain pulse on all updates, features, and capabilities across social channels• Author POVs, playbooks and ad-hoc strategies• Manage 3rd party relationships with vendors and partners in the social space• Partnered with analytics teams to uncover insights and optimize performance• Partnered with media teams to identify audiences and targeting plans for paid media support• Collaborated across agency on new business pitches

Marketing• Collaborated with sales and marketing teams on yearly campaigns• Planned and design new and seasonal merchandise • Lead copywriting for product packaging, web content, and print marketing• Developed and lead email marketing strategies (newsletter and drip level lead generation)• Managed promotional calendar• Managed content calendar and thought leadership strategies for blog and social media• Ran SEO, Google AdWords, and Facebook & Instagram Advertising• Graphic design (product packaging and merchandise)Social Media / Community Management• Managed brand's presence across various social media channels• Established content calendar and posting cadence• Managed customer support across social media channels• Developed and led social listening plan of key brand, industry, and competitor conversations• Managed social analytics and audience insightsOperations• Managed roasting and order fulfillment team• Maintained efficient production systems• Managed quality control of roasting• Managed inventory (green coffee, packaging, supplies)• Guided sales team• Assisted accountingEvent Coordinator• Planned and execute high attendance conferences and trade shows• Lead sales team with event vision, coordination, and marketing direction• Volunteer coordinator• Catalyst Conference (Atlanta)- provide coffee and brand experience for 13,000 in attendance• Global Leadership Summit (Chicago) - provide coffee for 8,000 in attendance• Orange Conference (Atlanta) - provide coffee and brand experience for 6,000 in attendance

• Website design• Copywriting• Graphic design for web, merchandise, and marketing materials• Social media management

• Planned weekly teaching sessions for teenagers• Planned year-round events for teenagers• Developed and managed yearly budget• Collaborated with staff on vision casting• Digital media development• Social networking

• Created reports and presentation decks from case study and consumer research data

• Planned weekly teaching sessions for teenagers• Planned year-round events for teenagers• Developed and managed yearly budget• Collaborated with staff on vision casting• Digital media development• Social networking

Manage production team for worship services (sound engineering, lighting, video production).