Irina González Email & Phone Number

Denver, Co, Us

Remote

- Covering Latinx community and culture, parenting, mental health, and more- Specializing in taking a difficult or taboo topic and turning it into an engaging story or personal essay; published over 100 personal essays- Written for over 50 publications, including The Washington Post, OprahMag.com, Glamour, Marie Claire, Women's Health, Prevention, VICE, HuffPost, Latina magazine, Bustle and Romper, The Kitchn, Good Housekeeping, Family Circle, The Temper, Greatist, Healthline, Brit+Co, Mom.me, them., HipLatina, Simplemost, Ravishly, FIERCE by mitú and mitú, The Delite, 21 Ninety, SheKnows, The Establishment, Headspace, Paste magazine, Taste of Home, Oxygen, Lending Tree, Eat This Not That, The Frisky, Flama, CafeMom and MamasLatinas, Someecards, The Latin Kitchen, A Practical Wedding, The Beehive, Dose, OMG Facts, EPIC Freelancing, and more.- Writing a book on inspiring and empowering Latino thought leaders for The Quarto Group.

Wrote and edited shopping newsletters for Real Simple, Food & Wine, Travel + Leisure, SHAPE, InStyle, and Better Homes & Gardens, with the aim of increasing revenue. - Quickly adapted to all brand voices and filled in for Senior Editor during medical leave- Used data from Looker to determine past successes and set future editorial content- Implemented testing newsletter initiatives such as new templates and added revenue streams

• Schedule and interview guests, set production schedule, write show notes, publish episodes, and promote weekly content

Remote

*impacted by mass layoffs

• Oversee the editorial calendar and long-term strategy for The Temper• Create and assign story ideas and edit content• Manage the pitch process from new writers• Analyze and report on traffic and implement strategies for growth from and editorial perspective• Manage budget for the site's operations and development• Manage a freelance network (immediate) as well as a writing team• Develop and champion the voice and POV of The Temper

Remote

• Assigned stories, edited and published daily news content on health and wellness for women of color

Remote

• Manage 8 freelance writers, accept and edit pitches, assign stories and edit/publish weekly• Assist Senior Editor with overseeing daily editorial calendar coordination cross departments • Worked with publicists to coordinate coverage of Food news and other relevant content• Edited Food vertical for 2 years, and then transitioned to editing Travel, Health, and Parenting

Greater New York City Area

• Oversaw all Food editorial content, including daily trending stories, original recipes, etc.• Edited all stories for quality of content, good photography, adherence to the style guide• Coordinated with video team and freelance writers to deliver a weekly series• Worked with SEO team to optimize headlines, URLs and social media reach-out

Greater New York City Area

• Develop and oversee Latina.com and The Latin Kitchen's social media strategy, including growth of Facebook, Twitter, Pinterest and Instagram, as well as exploring new venues such as Vine and Pheed• Pitch, write and edit content on a weekly basis, as well as report on and attend events• Work with the marketing department to develop social campaigns for clients, including successful execution oftargeted outreach via Facebook, high participation in Twitter parties and Pinterest/Instagram contests• Oversee and SEO-edit daily content for both Latina.com and The Latin Kitchen• Connect with and establish partnerships for exclusive content distribution as well as weekly regular contentpartnerships with Fox News Latino, MSN Latino, Huffington Post Latino Voices and more• Look over social media and website analytics to determine best practices and how to grow audience

New York, Ny

• Write 6 stories a day, with a focus on Food & Recipes, Health & Fitness and Home sections• Assist Managing Editor in creating SEO headlines and best strategies for meta data• Conduct celebrity interviews on camera and work on developing video content for the site• Develop key Facebook practices for Recetas Latinas & Latin Recipes to get over 52,000 fans• Launch the Latinas Losing Weight Facebook page in October 2012 & grow it to almost 7,000 fans• Create SEO-targeted Pinterest boards, in particularly for Food & Recipes, to expand brand visibility• Develop original recipes and create Holiday-themed cooking videos as well as weekly Latin SlowCooker & Latin Ingredient of the Week columns, plus a 31 Days of Latinas Losing Weight series

New York, Ny

• Edited monthly magazine content to be SEO-compatible; workflowed text and photos to the web• Increased Facebook fans from 20,000 to over 100,000 and doubled the number of Twitter followers• Started very successful weekly Slow Cooker Chats on Facebook with food editor Michael Tyrrell• Worked with Digital Director to oversee marketing initiatives on social media with brands such asCampbell’s & brainstormed ideas to improve affiliate partnerships, such as with other Meredith brands • Pitched original stories and wrote additional content, including recipe slideshows and Prom 2011• Assisted with launch of the Momster blog & worked with freelance writers to establish contentpartnerships with reputable mom blogs, then oversaw its successful launch and expansion

New York, Ny

• Manage international content by working with weekly story lists, mock-ups and flat plans• Work with publicists to negotiate clearances for exclusive celebrity content and web rights• Negotiate fair reuse rates for photography and clear international rights with agents and sub-agents• Revise international layouts, review magazines monthly and conduct international market research

New York, Ny

• Created an effective training schedule for new editions and improved the use of the in-house database• Delivered daily materials to the Director by working with an FTP to upload/download layouts• Oversaw the sending of high resolution photographs and kept track of production schedules• Directed interns, worked with photographer invoices and organized magazine distribution and archives

New York, Ny

• Attended editorial meetings, pitches ideas, wrote online quizzes and worked on Holiday Gift Guide• Fact-checked weekly “Passages” and “Crossword” columns, conducted interviews and transcribed• Organized content and fact-checked for Book Specials (“Gone Too Soon” published in Dec. 2007)

• Assisted with cataloging, packing and sending back all fashion products

New York, Ny

• Conducted extensive article research, interviewed subjects and reviewed web content• Attended meetings and pitches ideas (such as “His, Hers, and Theirs” published in Apr. 2007)

New York, Ny

• Assisted with article research (including research on Zoe Saldana, May 2006 cover)• Found interview subjects, copy-edited, wrote short articles and managed writer’s database

B.A., Journalism, Dramatic Literature

Activities and Societies: College Democrats, ACLU@NYU, Queer Union

Certificate, Integrative Nutrition Professional Training Program

Certificate, Digital Journalism