Michele V. J. Email & Phone Number

New York, Ny

Milan, Italy, It

• Operated as a key North American manager to the account team, providing strategy and implementing annual marketing plans to drive sales and exceed overall brand objectives. • Optimized branding and customer engagement operations for highly notable luxury brands, such as Burberry, Michael Kors, Emporio Armani, and Armani Exchange. • Augmented Burberry market share presence and distribution through partnership with Bloomingdale’s in all doors as a direct result of presentations linking current offerings with customer base sales opportunities. • Created powerful relationships with key stakeholders, acting as a liaison between the Italian global brand team and licensor to ensure product consistency within the North American market. • Launched Michael Kors Men’s sun eyewear brand in a collaboration with Dillard’s and Zappos, assisting in product design efforts and identifying necessary styles and features for market integration, creating merchandising tools, and planning and forecasting for the region.

New York, Ny, Us

• Oversaw the global market while focusing on the European market and implemented new processes with distributors and the internal team; improved relationships through communication and seamless enhancements.• Facilitated conversations and meetings with Bloomingdale’s and Nordstrom, creating a branding brief and operating cross-functionally with designers to re-develop the watches based on desirable colors and styles within the United States market. • Developed marketing materials from scratch, regularly coordinating directly with the Vice President of Licensing in London to craft annual global brand plans that stimulate sales opportunities and a consistent pipeline of year-over-year (YOY) revenue growth.• Forged collaborative partnerships with designers to stimulate the successful management and creation of eye-catching design and position the brand for substantial growth.

Melville, New York, Us

• Managed the launch of Salvatore Ferragamo, Chloé, and Jil Sander Eyewear in various markets, including the United States, Latin America, Canada, Asia Pacific, Japan, and Australia. • Tracked and oversaw a total multi-brand portfolio marketing budget of $40M, stimulating robust POP and trade media while also analyzing product performance with supply chain within each market.

Melville, New York, Us

Assisted in launching Fendi Eyewear Gold Collection with product development, sales, and marketing presentations.Acted as US and Global Brand liaison between licensee and licensor regarding marketing initiatives.Oversaw FENDI budget of $6M via SAP and AS400 system, POS and advertising management and sales analysis.Managed efforts between licensee and licensor to ensure development of POS, seasonal catalogs and other marketing material. Organized all US and Global trade shows and support VP of PR with events.

London, Gb

• Optimized performance and efficiency while maintaining marketing materials for global brand team meetings; supported the Vice President (VP) of Scotch and nine other brand team members.

Paris, Île-De-France, Fr

Arlington, Va, Us

Maintained data on competitive research and promotional tools and analyzed industry trends.Managed the implementation of e-mail marketing plan to increase subscription.

Mba, Marketing

Bachelor Of Business Administration, Double; Marketing & Advertising Communications