Liaised as brand guardian for all four brands under the Gap Inc umbrella (Gap, Banana Republic, Old Navy, and Athleta) with franchise partners in Latin American countries. Collaborated with partners to deliver high quality marketing activities and consistent omni-channel experiences that were in line with each brand’s global direction. • Created training guides for partners to better navigate internal sites as well as brand GTMs that encapsulated each brand’s seasonal vision. • Monitored and tracked partner compliance of seasonal marketing budget, website and social media platforms, and brand images. • Analyzed and reviewed seasonal marketing planning and marketing reports/insights to drive sales results and KPIs.• Lead project planning of key marketing experiences for new store openings, country launches, and local events/holidays.

Acted as the direct partner manager between Skechers USA and all Skechers’ international franchise partners in 40 countries; supported directives to be implemented from corporate stores to franchised stores. Strengthened operations and growth in sales through trainings, supportive marketing pieces, and building strong relationships with partners. • Developed an international portal for partners to easily access marketing assets, POP, commercials, and Skechers directives and retail standards with third-party web-design team.• Managed projects with corporate graphics team in creating assets per specific partner needs such as seasonal graphic rollouts and translated marketing promotions throughout the year.• Analyzed KPIs and sales to identify each partner’s needs and customize training and guidance for their business. • On-boarded new partners and trained on Skechers’ brand standards in Latin America. • Monitored POP inventory and organized replenishment for four Skechers Distribution Centers.

• Supported directives to be implemented from corporate stores to all franchised stores.• Tracked and sorted various sales and KPI results and summarized trends and opportunities.• Provided training, feedback, and direction on franchise stores to ensure Skechers standards and protect the brand name.• Partnered with domestic and international marketing departments to ensure contract marketing spends were being met.• Planned seasonal graphic rollouts and marketing promotions though out the year for four different international regions continuously. • Coordinated and conducted bi-annual franchise meetings with all international partners to discuss business development, sales, and marketing plans.• Analyzed POP inventory and organized replenishment for four Skechers Distribution Centers.• Maintained positive and excellent relationships with vendors, franchise partners, and other outside contacts.

• Wrote monthly evaluations for 32-38 restaurants serving as legal document to help franchisees improve their business and ensure compliance within the Subway brand as well as state and local regulations.• Committed to brand success and franchise profitability by consulting franchisees on building sales, providing hands-on training with staff, and noting inconsistent sales and inventory reports.• Transformed Business Consultant training program by creating a Mentorship Program that provided additional training, follow-ups, and feedback to ensure success and decrease employee turnover by 40%.• Co-founded Social Media Team, which used Snapchat, Twitter, Instagram, and Facebook to promote Subway to Los Angeles and Orange County Markets.• Equipped new franchisees with a step-by-step/week-by-week guide to assist with opening their new stores as well as providing 70+ hours of hands-on help to get started on running their business.

• Trained sales associates on customer service and selling techniques to ensure achievement of $1 million in sales per year.• Teamed with Brand Manager to create visual merchandising and marketing floorsets monthly and quarterly.• Managed costs and profitability of store by calculating payroll and analyzing inventory and loss prevention.

• Achieved $5 million sales per year by training and coaching sales associates on building sales, customer service, and selling techniques. • Teamed with Brand Manager to execute monthly and quarterly floorsets.• Calculated payroll daily in comparison to sales trends to ensure store was within employee hour budgets.