Jennifer Mason Email & Phone Number

Vancouver, Bc, Ca

Vancouver, British Columbia, Canada

Oversee community programming development, client advocacy, and provide support and referrals for housing, health & wellness, technology, and food security for seniors. Key Initiatives:-Supported over 15,000 meals delivered to vulnerable seniors in partnership with West End Seniors Network through funding from Safe Seniors, Strong Community since May 2020.-Secured funding from the United Way for their Digital Literacy Pilot Project and have distributed more than 10 Tablets to socially isolated seniors in the West End since December 2020.-Enrollment of 10 participants into Gordon House TAPS (Therapeutic Activation Program for Seniors), a support program that engages vulnerable seniors through social, recreational, health, and food security programs.-Organized and hosted Informational Talks including Safety, Elder Abuse, Online Fraud, Legal Advocacy and Covid-19 Vaccines through the West End, Coal, Harbour Community Policing Centre, Seniors’ First, and Langara College.

Vancouver, Canada Area

Oversee marketing strategy, PR, social media and influencer partnerships for a wide range of clients including Fisherman’s Friend, Yves Veggie Cuisine, Hunt’s Tomato Sauce, High Liner Foods, Active International, Emborg Vegan Cheese, Lofbergs Organic Coffee, Lazarus Esports and HALO by AEXOS. Responsible for project management, staffing, budgets and timelines that encompass publicity, design, experiential activations, sampling, contests, influencer and spokesperson management and corporate communications.Key Initiatives:-Secured interviews and press for clients on TSN, Breakfast Television, Global News and in Yahoo Finance and Media in Canada.-Supported launch of vegan and organic consumer packaged goods products in Canada with Influencer marketing campaigns-Product sampling activations at Snoop Dog NBA All Star VIP Party and Drake Album release event for The View -Won Gold PR Ace Award for Yves Veggie Cuisine 2016 campaign.

Toronto, Canada Area

Developed marketing and communication strategies, promotional partnerships and digital and social media plans that built awareness for original animation series, interactive pre-school game APPs and corporate initiatives.Key Initiatives:-Developed and executed launch strategy for interactive pre-school game Dinopaws on Apple resulting in an iTunes feature and the top selling download for kids under 5 (first 2 weeks of launch).-Developed and executed launch strategy for digital pilot project on TELETOON that generated over 5,000 video views within first month and resulted in series being greenlite for Television.

Toronto, Canada Area

Oversaw marketing and communications for Blue Ant Media corporate initiatives, content and media brands including the launch of Smithsonian Channel & Cottage Life TV and multiple campaigns to support programming on Travel+Escape, Bite, AUX, and Love Nature.Key Initiatives: -Increased TV audiences for Travel+Escape (+300%), Bite (400%) and Cottage Life (700%) following channel launches and rebrands.-Increased awareness of media brands garnering over a million dollars in media value through innovative publicity initiatives.-Secured Marketing Magazine’s 2012 & 2014 Media Player of the Year designation and Playback’s Media Company of the Year in 2014.

Managed marketing and communications for TV channel launches, rebrands, consumer and trade campaigns that delivered on audience and sales targets.Key Initiatives:-Identified and developed sales initiatives and promotional partnerships increasing both revenue and channel profile.-Analyzed audience research and identified areas for growth; tested new platforms for channel promotions including social media, QR codes, gaming platforms and viral video in order to reach new audiences.

Led the development and execution of marketing and communication strategies for some of Canada's most popular media brands including HGTV, History Channel, Showcase, National Geographic, BBC CANADA, BBC Kids, Action, Diva and TVTropolis.Key Initiatives: -Initiated promotional partnerships that extend awareness for channels and provided additional media value.-Led the development and execution of Showcase re-brand; oversaw the successful launch of digital channel Global Reality Channel.

Developed and implemented international marketing campaigns with broadcast partners, merchandise licensees and retailers for pre-school series Lunar Jim. Key Initiatives: -Planned and negotiated advertising and sponsorship campaigns including a partnership with Today’s Parent resulting in over $100,000 in contra advertising.-Developed and implemented a successful consumer marketing promotion to launch the Lunar Jim brand in Canada and the UK that included a cross-Canada mall tour, national retail contest and in-store promotion with Zellers.

Managed and executed integrated marketing, communications and sponsorships for the annual Worldwide Short Film Festival and CFC training programmes.Key Initiatives:-Negotiated, managed and streamlined Festival sponsorships to maximize marketing opportunities and increase overall exposure.-Year-over-year growth in festival attendance and qualified applicants for CFC programmes

Planned and executed campaigns and promotions for Arts & Entertainment and Children’s programming and the launch of “Kids’ CBC” pre-school brand.Key Initiatives: -Executed the launch of “Kids’ CBC” re-brand through an integrated communications strategy involving print, on-air, event and press announcement.-Increased summer TV ratings with a fully integrated marketing plan for Steven Spielberg’s Taken. -Developed print and on-air promotion for the live Rolling Stones Toronto Rocks concert resulting in 1.5 million viewers.