Little Lion Impact is a cause marketing agency that champions society's boldest changemakers and storytellers through impact campaigns that foster collaboration and spark social movements. We believe in the transformative power of empathy and human dignity. We seek to shift paradigms and foster thriving communities.

Iron Light Labs’ mission is to empower purpose-driven people to change the world. As president, I'm thrilled to help build an award-winning nonprofit organization focused on R&D for social impact. We are building a future where storytellers leap out of their echo chambers, creators partner with effective messengers, changemakers experiment with emerging media, and everyone measures what matters.

Iron Light is a change agency with social advocacy at its core. We empower purpose-driven brands to change the world. The secret to our success is content rooted in neuroscience, advertising rooted in sociology, and design rooted in empathy. Our award-winning team has proven results in providing clients with brand strategy, marketing, design, storytelling, social listening, community building, and all things digital.

- Won WeWork's first Creator Award- Organized 2,000+ local film events in all 50 US states and 32 countries - Planned 100+ influencer events with high profile co-hosts like John Oliver, Katie Couric, Queen Rania of Jordan, UN Ambassador Sam Powers, Members of Congress, The LA Times, People Magazine and CNN- Film marketing campaigns reached over 11 million people- Spearhead global marketing efforts for documentary film clients as well as pitch and place stories in national news outlets, including People Magazine, The Wall Street Journal, CNN and The New York Times.- Lead audience acquisition strategies and digital campaigns that built brand awareness for non-profit and documentary film clients.- Oversee social listening reporting to identify trending conversation topics, influencers and partners for clients.

Oversaw Causeumentary's financial merger with New Balloon.At New Balloon, we believe that stories of personal evolution have the ability to transform lives. To release the wellsprings of empathy inside us, we create and invest in moving picture content that takes no sides; that cracks open our shells of self-protection; that challenges viewers to experience what it might be like to be someone else - even (especially) someone radically different. We invite viewers to post-screening events to explore the contents' themes, how it impacted their ability to forgive and let live, and how we might learn to lead with such open-minded vulnerability throughout our daily encounters.

- Featured in PR News' "Rising PR Stars 30 & Under" in 2015- Developed multi-channel digital strategies for clients in the automotive, spirits and beverage industries- Pitched and placed earned media stories in national news outlets, including CNN, Good Morning America and The Washington Post- Contributed to business development and partnership strategies to grow digital department’s clients from 8 to 23 in one year- Helped pioneer DDC's successful social listening practice by recruiting and managing team of seven account managers and digital associates- Represented the company as a speaker on brands rocking social and hosted digital training sessions at Campaign Tech East, The National Press Club, The Army Navy Club, CPAC and The State Policy Network

- Led marketing team to break the Guinness World Record for largest audience at a film screening (28K attendees)- Managed multi-channel PR campaigns that were featured on ABC, CBS, Yahoo News, Huffington Post and NPR- Oversaw celebrity outreach, securing endorsements from Kevin Bacon, Gary Sinise and Major League Baseball- Planned 600+ screening and influencer events; VIP hosts included President George H.W. Bush, Microsoft and Kellogg

- Started an advocacy organization to educate Millennials on economic policy and entrepreneurship- Built a Facebook community of 2 million followers- Developed organization’s mission, brand strategy; hired talent; secured multi-million dollar operating budget- Organized brand launch events across the country that were featured in The LA Times and Forbes Magazine

- Established and managed the youth engagement project that conducted Millennial market research- Trained 100+ staff and partner organizations on digital media best practices- Developed and measured ROI of paid media campaigns (traditional and digital) for partner organizations- Participated in weekly business management seminars focused on Market-Based Management®

- Helped a national non-profit get off the ground and raised $1.25M operating budget- Served as spokesperson in the press and at the White House, National Press Club and C-SPAN- Featured in The Wall Street Journal (front page), Washington Post, CNN and Time Magazine

MOUNT HOLYOKE COLLEGE NEWS 2005Jo Jensen ’07 Trades Junior Class Presidency for Capitol Hill PositionJo Jensen ’07 reluctantly resigned the position late in the summer to serve as chief of staff for a student lobbying group in DC. While giving up the class presidency was difficult, for a young woman with political ambitions, the opportunity was too good to pass up. Her group, Students for Saving Social Security, is a nonprofit, student-run organization that enlists college students in support of President Bush’s plan to reform Social Security through personal ownership by promoting personal retirement accounts. Despite long hours and makeshift living arrangements, Jensen is getting an extraordinary education in grassroots politics...Jensen, a politics and economics major at MHC, received an email last spring about the new group. When she went to Washington, DC, this past summer to work as an intern for Connecticut Congressman Rob Simmons, she volunteered for S4 in her spare time. It wasn’t long before she was putting in more and more hours with them and ultimately ended her internship so she could work for S4 full-time. “I was planning to come back to school in the fall, but the Social Security issue has taken off. We met with President Bush and Karl Rove in the White House. I thought, ‘Wow, I should stay,’ ” Jensen said.As chief of staff, Jensen has major supervisory responsibilities that keep her working 90 to 100 hours a week. She oversees ten staffers in DC, approximately 60 active volunteers nationwide, and the seven departments within the organization, including education, outreach, and media. In addition, she supervises the more than 230 campus chapters around the country.