Katya Shevchenko Email & Phone Number

- Arranging content across the product according to user activity monitoring (web-platform, mobile application). - Writing and placing copy across the product, helping users to navigate.- Checking product performance metrics on a regular basis, providing suggestions on improvements of content.- Researching competition, implementing their ideas within the product, tracking the impact of changes in content.- Cooperating with designers, ensuring consistency in visuals and their optimisation for different devices.- Working closely with marketing teams, helping to improve retention of users through promotional content placements.

- Monitoring brand mentions across the web, as well as keep track of competitors via social listening;- Proofreading UX texts for the product, maintaining text consistency within the product;- Writing SEO articles to drive organic traffic to the website while also educating about the software product;- Proofreading and editing SEO texts written by freelance writers;- Writing texts for outbound emails that convert into qualified leads, potential customers, and clicks to target webpages;- Writing for social media and administering all social media accounts in 3 languages;- Composing sales presentations that show versatility of the product to multiple different audiences;- Writing copy for PPC campaigns (Google Ads, Facebook Ads, LinkedIn Ads)

- Wrote search engine optimized content;- Proofread, edited texts for the Marketing team;- Designed content strategy to promote the product and educate the target audience;- Shaped clear internal communication to establish transparency within the team.

- Wrote search engine optimised texts;- Perform written translations and proofread texts in 4 languages;- Transcribe audio/video files, create subtitles;- Work with IT companies on data collection for machine speech recognition (Russian, Ukrainian);- While in China, provided interpreting services and cultural mediation for foreigners during their business trips to Beijing.

Kyiv

- Managed supplier relations and coordinated purchasing activities between in-house teams and outside vendors.- To educate our target audience, wrote articles for the corporate website and developed corporate social media.

Beijing, China

- Assisted in daily operations of HR department. - Made an impact when started proofreading & editing emails, presentations, newsletters.

Master Of Arts - Ma, Communication And Media Studies

Activities and Societies: English Radio Station of Communication University of China

Bachelor Of Arts - Ba, Chinese Studies

Exchange Student, Chinese Language And Literature