+ Executes and manages creative across digital, marketing, branding, packaging, and visual merchandising for both JVN Hair and Pipette Baby.+ Coordinates the entire creative workflow to be completed, with all parties involved, and delivers the creative projects by the due date.

JVN, the 'fastest growing haircare brand in 2022' founded by Jonathan Van Ness, voted by Spate.+ Lead creative on all digital channels to achieve 8 figure direct-to-consumer (DTC) revenue in first year of brand growth, through website redesign & comprehensive marketing campaigns (paid & email). + Drove innovative and results-oriented creative solutions across all digital and print channels across Amazon, & retail partners (Sephora, Space NK, Cult Beauty).+ Empowered, and inspire a team of designers. Provide expert guidance, mentorship, and support throughout the design and development process.+ Leveraged data-driven insights and analytics to inform strategic design decisions. Collaborate with stakeholders to continuously improve core metrics and optimize customer engagement.

+ Develop and implement a user-centric design strategy that prioritizes seamless and personalized journeys. Ensure intuitive browsing, simplified checkout, and a positive overall user experience.+ Champion the development of new features through close collaboration with developers, ensuring their timely launch and successful adoption.

+ Orchestrate the execution of all digital marketing initiatives, from email campaigns to driving impactful paid advertising across multiple channels.

Chronicon (Branding, web) // Cadence Event Planning (Branding) // KIDL (branding, app) // Smith Brothers (branding, coffee table book, all branding materials) // Slicer Pizza (branding) // ASTONISH Magazine (art directing) // Alice Yim (brand consultant + lookbook design + retouching + marketing collateral) // Dana-Maxx (lookbook design + retouching) // AXS Map (iphone/android app design + marketing collateral design) // SPAce for Wellness (e-marketing + e-collateral design) // Edit New York (e-commerce marketing design collateral) // Pamela Love (design)

+Leads the design of multi-feature products by creating intuitive and engaging user experiences while simultaneously developing branding and creative strategies for the entire portfolio of products+Directs multiple web and mobile applications concurrently from beta to general availability by collaborating across engineering team, copyrighters and strategists to architect scalable solutions to prioritize features and launch on schedule

+ Launched 40+ products (B2B and B2C) across different industries (health, fashion, travel, finance, art, etc) with a team of developers, brand strategists, and growth marketers + Used learnings to bring a strong perspective through execution and elevating thought processes.+Collaborated with shareholders during product workshops to determine feature scope, goals, rapid testing, and response models for v1 MVP+Spearheaded design and product sprints. Sprints averaged 2-3 weeks taking a product from zero to production state on all design needs; utilized a unique rapid design approach developed by startups to build products quickly and use in market tests to gain insights Identified client needs and exceeded client expectations+Select clients include Nike, Lowe’s, Starbucks, Dodgers, Fuji Film, Yamaha, Elysian Park Ventures, Socialyte

+ Redefined the tablet experience to incorporate interactivity and enhance user experience; transforming the print edition into a smart and beautiful experience+ Managed the design of tablet editions every month+ Design exploration and execution for various print sections of the magazine with a keen attention to typography and details

+ Collaborated with an amazing team in the development and design of Vanity Fair’s first full tablet edition+ Reconceptualized pages from print to iPad for the Vanities section by pushing boundaries and creating an interactive and user friendly experience+ Designed the Vanities section, all Front-of-Book layouts and various infographics with guidance of Design Director+ Oversaw and designed special projects including all atypical projects such as digital advertisements, fold outs, invitations, stamps, etc.+ Commissioned and art directed various illustrators for editorial pieces