Kathleen Lyons Email and Phone Number
Kathleen Lyons work email
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Kathleen Lyons personal email
A graphic designer turned digital marketer, I help clients with projects big and small from optimizing sites for search to campaign and social strategies or sourcing brand-worthy swag. I have 15 years of digital marketing experience with areas of expertise including:• Campaign & Project Management• Design• Digital Strategy & Planning• SEO & Content Marketing• Site Optimization• Social Media• Test & Learn • User ExperienceBrand Experience: Caterpillar, Dollar Car Rental, Fifth Third Bank, Google, Hertz, MLB, NASCAR, Nationwide, Navistar, Pfizer, Thrifty Car Rental, USAA, Yahoo & ZapierWant to learn more about how I can help you? Check out mskathleenlyons.com or send an email to mskathleenlyons@gmail.com.
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Product Management DirectorUsaa Jul 2024 - PresentNashville, Tennessee, United States -
Product Management ManagerUsaa Sep 2022 - Jul 2024Nashville, Tennessee, United States
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TeacherSkillshare Jul 2023 - PresentNashville, Tennessee, United StatesSkillshare is an online learning platform with thousands of creative courses taught by experts to help people learn new skills. I'm a published teacher focusing on business and lifestyle classes for creatives.Highlights:• Licensed by American Airlines• Invited to the Rising Teacher Program• Class Features on the Skillshare Homepage, Marketing Hub Page, and Lifestyle Hub Page -
Project ManagerBrilliant Jul 2021 - Sep 2022Nashville, Tennessee, United StatesAs the lead project manager to the company’s top clients—with projects totaling over 1.5M in yearly revenue—I coordinated project timelines, maintained margins as well as continued to grow relationships with creatives, warehousing teams, and suppliers to bring projects to life from concept through production and provide support for worldwide fulfillment. -
Creative PartnerBrilliant Jan 2021 - Jul 2021Nashville, Tennessee, United StatesWorked with clients to provide product concepts, sourcing, design, packaging, web stores, warehousing, and distribution. Led projects by coordinating with internal teams and independently handling 20+ projects at any given time while supporting 50+ clients to ensure all budgets, timelines and margins were met.
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Sr. Manager, Account StrategyCatchweight Aug 2017 - Jan 2021Nashville, Tennessee, United StatesBuilt and maintained client relationships with companies big and small from Fortune 500 to various small businesses. Led projects by collaborating with cross-functional teams including strategy, creative and analytics for digital marketing initiatives. Actively managed timelines, logistics and milestones to ensure projects are successful and client objectives were met.Project Highlights:• 8 websites (design, development, launch & QA)• 50+ conversion rate optimization test proposals• 250+ page optimizations • 500+ blog posts Results:• SEO program for a financial industry client increased organic traffic by 21% YOY • SEO attributable revenue increased by 31% for a travel industry client • Received best-in-category for a travel blog by Magellan Awards• Earned the Shorty Awards Audience Honor for a Content Marketing program• Finalist in the 2018 Content Marketing Awards -
Consultant, Digital Promotions & OptimizationNationwide Insurance Sep 2016 - Aug 2017Columbus, Ohio AreaProvided strategic direction for digital marketing tactics and led testing for various digital capabilities including monthly email programs reaching over 1.6M Nationwide customers and providing over 50% of traffic to the Nationwide blog. Additionally, supported the Nationwide.com SEO program driving further optimizations by leveraging data and insights as well as the site redesign project. -
Specialist, Marketing AnalyticsNationwide Nov 2014 - Sep 2016Columbus, Ohio, United StatesManaged a/b and multivariate tests—from planning and development to final analysis—for landing pages across the enterprise. Collaborated with business partners to determine goals, develop test strategies, road maps and also coordinated vendors for execution of complex testing and targeted content.
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Senior Coordinator, Web ContentNationwide Jan 2013 - Nov 2014Columbus, Ohio, United StatesCollaborated with partners across Digital Marketing to migrate the Nationwide Insurance site to the WCM system SDL Tridion. Supported over 200 Affinity partnerships building HTML coded landing pages and emails as well as migrating the existing microsites to the new WCM system. Provided strategic and visual consultation for the Nationwide.com responsive redesign.
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Senior DesignerThe Maude Group Nov 2012 - Jan 2013Glen Ellyn, IlManaged a team of junior designers leading the strategy and development of graphic systems for rebranding 23 Caterpillar mining facilities across the U.S. and Australia. -
DesignerThe Maude Group Sep 2009 - Nov 2012Glen Ellyn, Illinois, United StatesCreated designs across various mediums including interior, print, web, video and interactive for a range of clients such as Caterpillar, Bradley University, Hinsdale Orthopaedics and Pfizer.
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DesignerShutterbooth Photo Booth Jan 2011 - Dec 2011Working as a freelancer, designed flyers, touch screen and web layouts as well as brochures for ShutterBooth; also produced conceptual designs for emerging branch of the company, ShutterYou. -
Design InternEyethink Jan 2009 - May 2009Created campaign materials for the Powell United Methodist Church including campaign logo, brochure, newsletters and banners. -
Design InternLeaders Moving & Storage Jun 2007 - Aug 2007Developed promotional materials for Leaders Moving Company, Bins and Movepoint including the following: • Business cards• Emails• Postcards• Print advertisements
Kathleen Lyons Skills
Kathleen Lyons Education Details
Frequently Asked Questions about Kathleen Lyons
What company does Kathleen Lyons work for?
Kathleen Lyons works for Usaa
What is Kathleen Lyons's role at the current company?
Kathleen Lyons's current role is Digital Marketer & Creative Educator. A Strategic Creative with a Heart for Teaching..
What is Kathleen Lyons's email address?
Kathleen Lyons's email address is ly****@****ide.com
What schools did Kathleen Lyons attend?
Kathleen Lyons attended Otterbein University.
What skills is Kathleen Lyons known for?
Kathleen Lyons has skills like Digital Marketing, Html, Css, Seo, Dreamweaver, Sdl Tridion, Photoshop, Illustrator, Advertising, Creative Direction, Indesign, Photography.
Who are Kathleen Lyons's colleagues?
Kathleen Lyons's colleagues are Cherie Cherie, Teddy Mata, Norma C. Perez, Denita Baker, Tom Martinez, Lawrence Connor, Ben Burgess.
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5blackrock.com, altavista.com, bucknell.edu, kpmg.com, bnymellon.com2 +190886XXXXX
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