Kathleen Lyons Email & Phone Number

Nashville, Tennessee, United States

Nashville, Tennessee, United States

Nashville, Tennessee, United States

Skillshare is an online learning platform with thousands of creative courses taught by experts to help people learn new skills. I'm a published teacher focusing on business and lifestyle classes for creatives.Highlights:• Licensed by American Airlines• Invited to the Rising Teacher Program• Class Features on the Skillshare Homepage, Marketing Hub Page, and Lifestyle Hub Page

Nashville, Tennessee, United States

As the lead project manager to the company’s top clients—with projects totaling over 1.5M in yearly revenue—I coordinated project timelines, maintained margins as well as continued to grow relationships with creatives, warehousing teams, and suppliers to bring projects to life from concept through production and provide support for worldwide fulfillment.

Nashville, Tennessee, United States

Worked with clients to provide product concepts, sourcing, design, packaging, web stores, warehousing, and distribution. Led projects by coordinating with internal teams and independently handling 20+ projects at any given time while supporting 50+ clients to ensure all budgets, timelines and margins were met.

Nashville, Tennessee, United States

Built and maintained client relationships with companies big and small from Fortune 500 to various small businesses. Led projects by collaborating with cross-functional teams including strategy, creative and analytics for digital marketing initiatives. Actively managed timelines, logistics and milestones to ensure projects are successful and client objectives were met.Project Highlights:• 8 websites (design, development, launch & QA)• 50+ conversion rate optimization test proposals• 250+ page optimizations • 500+ blog posts Results:• SEO program for a financial industry client increased organic traffic by 21% YOY • SEO attributable revenue increased by 31% for a travel industry client • Received best-in-category for a travel blog by Magellan Awards• Earned the Shorty Awards Audience Honor for a Content Marketing program• Finalist in the 2018 Content Marketing Awards

Columbus, Ohio Area

Provided strategic direction for digital marketing tactics and led testing for various digital capabilities including monthly email programs reaching over 1.6M Nationwide customers and providing over 50% of traffic to the Nationwide blog. Additionally, supported the Nationwide.com SEO program driving further optimizations by leveraging data and insights as well as the site redesign project.

Columbus, Ohio, United States

Managed a/b and multivariate tests—from planning and development to final analysis—for landing pages across the enterprise. Collaborated with business partners to determine goals, develop test strategies, road maps and also coordinated vendors for execution of complex testing and targeted content.

Columbus, Ohio, United States

Collaborated with partners across Digital Marketing to migrate the Nationwide Insurance site to the WCM system SDL Tridion. Supported over 200 Affinity partnerships building HTML coded landing pages and emails as well as migrating the existing microsites to the new WCM system. Provided strategic and visual consultation for the Nationwide.com responsive redesign.

Glen Ellyn, Il

Managed a team of junior designers leading the strategy and development of graphic systems for rebranding 23 Caterpillar mining facilities across the U.S. and Australia.

Glen Ellyn, Illinois, United States

Created designs across various mediums including interior, print, web, video and interactive for a range of clients such as Caterpillar, Bradley University, Hinsdale Orthopaedics and Pfizer.

Working as a freelancer, designed flyers, touch screen and web layouts as well as brochures for ShutterBooth; also produced conceptual designs for emerging branch of the company, ShutterYou.

Created campaign materials for the Powell United Methodist Church including campaign logo, brochure, newsletters and banners.

Developed promotional materials for Leaders Moving Company, Bins and Movepoint including the following: • Business cards• Emails• Postcards• Print advertisements