Strategic planning and change management for both private and investor-owned healthcare organizations with 150+ hospitals in 26 states (Community Health Systems 2014-2017, Quorum Health 2016-present). Responsible for transformational customer-acquisition and -retention strategies and COVID-driven access solutions. Vendor selection and implementation of new digital front door applications, including CRM/CDP, integrated call centers and lead generation. Deliver executive-level presentations to obtain buy-in and hardwire KPIs. Strategic Planning. Analyze, visualize and present data and best practices, support hospital CEOs, marketers and physician leaders to leverage growth opportunities, patient journey initiatives, and the integration and interpretation of customer data and physician insights. Direct organization's physician liaison and direct-to-employer programs, increasing referral base in key markets, activating population and claims data for optimized market share, and evolving service line pathways to meet the evolving demands of healthcare consumerism.

The intersection of strategy, operations and communication is my "zone". Guided Jarrard’s healthcare clients and their leaders through high stakes periods of growth and change, partnering to build sustainable, digital- and data-driven strategies for service line growth, physician practice alignment, patient navigation, and the emerging demands of a consumer-centric health care industry.

Leading hospital company with (at the time) 61 acute care hospitals, 800+ employed physicians and more than 30,000 employees in non-urban markets across 20 states. In year one, I concepted and built the organization's in-house, full service marketing agency supporting the diverse needs of client hospitals and physician practices - brand development, traditional and digital media strategies, market research and CRM/data integration. Over the next 3 years, my team guided the organization's transformation into patient access strategies, corporate partnerships, and the company's provider referral program - a measurable and profitable growth initiative dedicated to more lucrative relationships with LifePoint's physician partners across the country, supporting growth from a $1.8 to a $4 billion enterprise organization.

Responsible for domestic and international marketing and communications for the largest book wholesaler in the world. Concepted and launched the in-house marketing agency, designed to help publisher clients market their books and digital content to consumers, retailers, librarians and academic partners on four continents, through a variety of traditional, digital and social media channels.

Directed marketing and communications program for five-hospital system in Tennessee, including one of the largest cardiac programs in the U.S. Responsible for strategic planning, brand development and management, agency relationships and web & interactive campaigns for a 42-county service area.