Stepan Petrov Email & Phone Number

Limassol, Cyprus

- Built end-to-end analytics of user acquisition from ads all the way through CRM, and drove paid go-to-market activities based on data - Ran various A/B tests for every funnel step CR improvement and marketing mix optimizationBy constant data analysis and paid campaigns optimization, key goals were achieved:- 2x increased Google search ads av. CTR (from.

Moscow, Russia

Key achievements:- Increased 2x MRR in CPA channel- Led 3 marketing campaigns (Google Ads, FB, IG, programmatic display), achieved high ROAS- Launched & handled paid campaigns that spoke to users at every stage of the customer journey - Automated reporting with Python + Excel (Google Analytics + own CRM + Partners data)Main responsibilities:- Affiliate.

Moscow, Russia

Milestones:- Achieved 3x registrations in consumer community growth from 300K to 1M users- Implemented seamless cooperation with other departments to achieve marketing goals- Successfully planned & executed 10+ projects with significant budget, team, 1M+ unique views/impressions, UGC output, sales increaseMain functions & responsibilities:- Community.

Moscow, Russia

• Main responsibilities:
• Developed and launched marketing campaigns, analyzed and reported their effectiveness
• Designed a pricing plan and led GTM campaign for new cloud-based product
• Owned traffic management: Google Ads paid search, Facebook paid social, organic & referral traffic. Deeply implemented Google Analytics
• Developed and managed brand and partners' websites, SEO and traffic
• Created and adapted marketing assets for local markets around the globe

Moscow, Russia

• Made market research, negotiated marketing activities with partners and resellers
• Implemented content, social and email marketing; paid social and paid search
• Designed promotional merchandise and advertising materials
• Organized participation in exhibitions & conferences
• Optimized marketing processes
• Implemented analysis of marketing campaigns effectiveness