Stepan Petrov Email & Phone Number

Limassol, Cyprus

- Built end-to-end analytics of user acquisition from ads all the way through CRM, and drove paid go-to-market activities based on data - Ran various A/B tests for every funnel step CR improvement and marketing mix optimizationBy constant data analysis and paid campaigns optimization, key goals were achieved:- 2x increased Google search ads av. CTR (from 2.5% to 5%)- Decreased cost per lead by 30% and increased lead conversion into a customer by 400%- Helped to build seamless customer journey funnel for paid marketing- Implemented accurate traffic and leads tracking for marketing campaigns (GA, GTM, Airtable, HubSpot, custom-code integrations)

Moscow, Russia

Key achievements:- Increased 2x MRR in CPA channel- Led 3 marketing campaigns (Google Ads, FB, IG, programmatic display), achieved high ROAS- Launched & handled paid campaigns that spoke to users at every stage of the customer journey - Automated reporting with Python + Excel (Google Analytics + own CRM + Partners data)Main responsibilities:- Affiliate marketing (referral program networks)- Performance marketing campaigns (paid search, paid social, display ads, retargeting)- Management of ROAS, impression share, CTR, CPA, budget split, user behavior metrics- Online store traffic, SEO, push notifications management

Moscow, Russia

Milestones:- Achieved 3x registrations in consumer community growth from 300K to 1M users- Implemented seamless cooperation with other departments to achieve marketing goals- Successfully planned & executed 10+ projects with significant budget, team, 1M+ unique views/impressions, UGC output, sales increaseMain functions & responsibilities:- Community development, strategy planning & execution- Traffic channels management: planning, managing and controlling performance- Project management: planning & carrying our campaigns both online and offline - Brand image management (ORM, WoM management, VOC): brand loyalty activities - GTM: carrying out projects dedicated to support of new products launch by the community- Budget management: planning and execution (projects, activities, operation)- Close cooperation with marketing, product marketing, social and other teams- User-generated content (UGC) management- Mobile user acquisition (organic and paid)

Moscow, Russia

Main responsibilities:• Developed and launched marketing campaigns, analyzed and reported their effectiveness• Designed a pricing plan and led GTM campaign for new cloud-based product• Owned traffic management: Google Ads paid search, Facebook paid social, organic & referral traffic. Deeply implemented Google Analytics• Developed and managed brand and partners' websites, SEO and traffic • Created and adapted marketing assets for local markets around the globe• Calculated and reported ROI for all marketing activities• Regularly ran A/B-testing to increase marketing campaigns effectiveness

Moscow, Russia

• Made market research, negotiated marketing activities with partners and resellers• Implemented content, social and email marketing; paid social and paid search• Designed promotional merchandise and advertising materials• Organized participation in exhibitions & conferences• Optimized marketing processes• Implemented analysis of marketing campaigns effectiveness