Oversaw brand transition, including logo and tagline research, to refreshed our identity to make the Alliance brand relevant to our target audience through messaging, creative and collateral.Conceptualized, wrote and produced all product campaigns through developing website content, email, print and banner ads, event promotions, brochures, social media content and more.Responsible for the development and implementation of Alliance Credit Union's social strategy aimed to increase brand awareness and member engagement.Created a content strategy and managed content creation to ensure continuous and optimized presence on social and digital media platforms.Lead and track social media presence across LinkedIn, Facebook and Twitter platformsLed a social media and in branch Gift of Membership campaign which resulted in 425% membership growth

Managed and designed all promotional materials from inception to completion.Company revenues doubled in the past two years due in-part to sales team support through promotional materials and ad campaignsManaged the launch of the AEI website while generating and editing all web content.Effectively managed all marketing and sales materials for 17 offices nationwide.Acted as primary web developer while employing SEO to improve brand visibility.Developed and actively managed vendor relationships.Spearheaded the design, production and execution of print and electronic marketing materials, promotions and marketing campaigns for the enhancement of brand identity.

Developed effective relationships and negotiated contracts with vendors such as Google, Clear Channel and various other Fortune 500 companies.Managed, developed and distributed corporate promotional merchandise.Assisted in the development and coordination of print and digital advertisements, Webinars and technical training seminars.Developed and edited press releases and customer case studiesMonitored editorial calendar timelines to meet publication deadlines