Mark Skroch

Mark Skroch Email and Phone Number

Global President | C Level Marketer | Board Member | P&L Owner | Advisor | Change Maker @ RAPP
Mark Skroch's Location
Chicago, Illinois, United States, United States
Mark Skroch's Contact Details
About Mark Skroch

Results-driven President with a proven track record of leading global businesses through periods of rapid change and expansion. Demonstrated expertise in collaboration, innovation, strategic planning, and implementation. Experienced in P&L ownership and driving revenue growth. Adept at creating high-performance teams and fostering peer-to-peer collaboration. Known for mentoring, coaching, and engaging employees to foster their professional development.

Mark Skroch's Current Company Details
RAPP

Rapp

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Global President | C Level Marketer | Board Member | P&L Owner | Advisor | Change Maker
Mark Skroch Work Experience Details
  • Rapp
    Svp, Client Leadership
    Rapp Dec 2024 - Present
    New York, Ny, Us
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  • Marketing Enhanced Strategies
    Consultant For Brand Strategy, Digital Marketing, And Go-To-Market Planning
    Marketing Enhanced Strategies Mar 2024 - Present
    Growth-related strategic marketing consultant specializing in brand strategy, go-to-market development, and digital strategy.
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  • Datawatt Energy
    Strategic Advisor
    Datawatt Energy Aug 2022 - Present
    Chicago, Illinois, Us
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  • Jayne Agency, Llc
    Strategy And Business Development
    Jayne Agency, Llc Jun 2024 - Dec 2024
    Highland Park, Il, Us
    Develop brand and growth strategies
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  • Bcv, A Rategain Company
    President
    Bcv, A Rategain Company Apr 2022 - Mar 2024
    Chicago, Il, Us
    Successfully navigated a social media agency and SaaS business through the pandemic, achieving both revenue and EBITDA growth. Expert in team leadership, strategy development, process optimization, and digital transformation. Proven ability to lead large, cross-functional teams and drive positive cultural change.
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  • Bcv, A Rategain Company
    General Manager
    Bcv, A Rategain Company Apr 2020 - Apr 2022
    Chicago, Il, Us
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  • Newto
    Chief Operations Officer
    Newto Sep 2017 - Sep 2020
    Chicago, Illinois, Us
    Drive the product strategy, go-to-market plan, and product development.
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  • Fusion92
    Svp, Client Services
    Fusion92 Mar 2018 - Mar 2020
    Chicago, Illinois, Us
    Led the strategy and client engagement functions, resulting in significant YoY growth. I also conducted customer journey-based go-to-market plans and refined the team structure improving gross margin.
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  • Vsa Partners
    Associate Partner, Client Engagement
    Vsa Partners Apr 2016 - Mar 2018
    Chicago, Il, Us
    Led a portfolio of accounts ranging from traditional agency-of-record relationships, digital and social campaigns, design-driven branding, integrated media campaigns, to data-driven product and media planning relationships. Responsible for managing client relationships, internal teams, new business development, leading client and business strategy, growth and client profitability. Worked with clients across industries including: finance, blockchain, education, entertainment, CPG and QSR.
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  • Energy Bbdo
    Svp, Group Account Director
    Energy Bbdo Mar 2014 - Apr 2016
    Chicago, Il, Us
    Partnered across the agency driving effective integrated TV, digital, social and print work through strategic insights for multiple clients. Led an account turn-around improving client’s business results, creative content, agency profitability, and team morale. This included driving better content through consumer journey development leading to deeper consumer insights, channel role definition resulting in a Silver Effie win. Led a new product launch in 18 markets around the world including development of a global brand platform and integrated campaign across multiple channels.
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  • Digitas
    Vp, Group Account Director
    Digitas Jun 2013 - Mar 2014
    Boston, Massachusetts, Us
    Led the consumer acquisition portion of a large telecom's business, managing an integrated Digitas and Leo Burnett cross-channel team activating over $500 million in media. Additionally, developed a consumer-insight-driven consumer journey planning approach that directed marketing strategy, product development and channel planning.
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  • Ogilvy & Mather
    Senior Partner, Executive Group Director
    Ogilvy & Mather May 2008 - Apr 2013
    New York, Ny, Us
    Led diverse, integrated accounts focusing on finding insights that drove strong creative work and client results. Launched, and relaunched, brands through creating opportunities to tap in to changing consumer behaviors. Helped push the idea of digital strategy, innovation and execution as a behavior rather than just channels in the marketing mix as part of developing an office-wide digital training program.
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  • J. Walter Thompson
    Partner, Account Director
    J. Walter Thompson Jul 2007 - May 2008
    New York, Ny, Us
    Led the account management division of RMG Connect Chicago, responsible for managing multiple client relationships and growing office revenue. Led strategy through execution of two successful new product launches, including brand positioning development that directed creative across integrated channels.
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  • Accenture
    Client Services Manager And Marketing Strategist
    Accenture Jan 2005 - Jul 2007
    Dublin 2, Ie
    From global, digital brand campaigns to new product launches, led the strategy and account work across Wirestone's (now Accenture's) clients in retail, liquor, mobile, and technology industries. Was the Chicago office client services lead responsible for hiring, training, and development of the account management team while growing office revenue.
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  • Ernst & Young, Llp
    Manager
    Ernst & Young, Llp May 2002 - Dec 2004
    London, Gb
    Managed trading and accounting system implementations for clients in the finance and banking industries. Additionally, was the marketing manager for the practice responsible for new business growth and branding. As a certified Project Management Professional (PMP), led teams of over 40 people on client engagements and implemented a firm-wide project management methodology.
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  • Arthur Andersen & Co.
    Marketing Manager And Senior Consultant
    Arthur Andersen & Co. Nov 1997 - May 2002
    Promoted from staff to senior consultant while managing client relationships on technology, trading and accounting projects. Additionally, was the marketing manager for the Derivatives and Treasury Risk Management consulting practice responsible for new business growth, branding, collateral, product development, and process development.
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Mark Skroch Skills

Integrated Marketing Digital Strategy Digital Marketing Advertising Marketing Strategy Strategy Interactive Marketing Brand Management Marketing Marketing Management Online Advertising Brand Development Creative Strategy Social Media Marketing Direct Marketing Crm Leadership Creative Direction Digital Media Brand Awareness Relationship Marketing Interactive Advertising Marketing Research Marketing Communications Customer Insight Management Email Marketing Content Strategy New Business Development Online Marketing B2b Marketing Brand Architecture Account Management Mobile Marketing Product Development Direct Mail Mobile Devices Analytics Market Planning Lead Generation Consumer Insights Competitive Analysis Multi Channel Marketing Media Planning Sem Web Analytics Corporate Branding Web Design Client Development Strategic Marketing Media Buying

Mark Skroch Education Details

  • Northwestern University - Kellogg School Of Management
    Northwestern University - Kellogg School Of Management
    Analytical Consulting
  • Depaul University
    Depaul University
    Marketing

Frequently Asked Questions about Mark Skroch

What company does Mark Skroch work for?

Mark Skroch works for Rapp

What is Mark Skroch's role at the current company?

Mark Skroch's current role is Global President | C Level Marketer | Board Member | P&L Owner | Advisor | Change Maker.

What is Mark Skroch's email address?

Mark Skroch's email address is ma****@****lvy.com

What is Mark Skroch's direct phone number?

Mark Skroch's direct phone number is +177355*****

What schools did Mark Skroch attend?

Mark Skroch attended Northwestern University - Kellogg School Of Management, Depaul University.

What are some of Mark Skroch's interests?

Mark Skroch has interest in Sports, Home Improvement, Home Decoration, Electronics.

What skills is Mark Skroch known for?

Mark Skroch has skills like Integrated Marketing, Digital Strategy, Digital Marketing, Advertising, Marketing Strategy, Strategy, Interactive Marketing, Brand Management, Marketing, Marketing Management, Online Advertising, Brand Development.

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