- Advised on brand positioning, messaging, and identity to differentiate clients in the marketplace. - Designed and oversee multichannel marketing campaigns that included digital, content, social media, email, and offline channels.

- Researched current AI and LLM usage trends and recommends use cases- Facilitated the creation and growth of company social media networks- Wrote copy for the company website and social media

- Researched student experience regarding dissertations- Liaised between dissertation supervisors and students- Devised solutions in conjunction with staff to ensure smooth student experiences

- Sourced performances for our bi-weekly musical events- Organised development events for the society’s members- Managed the bands and sound checks

- Built and led the magazine production team- Defined the production process and managed deliverables- Sourced and refined content for the magazine

- Developed and delivered programs to improve the theatre skills of society members- Acquired and liaised with speakers for society events- Executive produced all musicals at the university

- Developed and implemented growth strategy campaigns- Researched, constructed, and executed promotional campaigns- Copywrote and edited social media posts

- Created and executed initiatives to promote inclusion at the university- Worked as part of a team to develop learning materials for the university and societies- Ensured access to events for all university students

- Designed and implemented lead nurture campaigns using HubSpot- Performed a competitive analysis of the current competitors within the market- Reviewed and improved the company website

- Sourced and assessed potential articles- Worked with authors to refine and tailor their pieces- Coordinated with production to smoothly transfer articles into the magazine format- Developed and implemented social media strategy

- Worked with the committee to draft proposals for the creation of the society to the Student Union- Created social media content and promoted the society via social media channels

- Worked in teams to strategize and coordinate sales endeavours, including pitching and onboarding of new clients- Fielded phone calls from prospective customers; provided product feature and pricing information- Monitored CRM platforms and inbound email communications; followed up on client inquiries