Leslie K. White Email & Phone Number

New York, Ny, Us

London, Gb

In Aon’s Digital Marketing Center of Excellence, I lead the charge in transforming digital channels into powerful engines of growth. As head of the Digital Channel Performance and Strategy team, I oversee a global team of digital experts who are as passionate about data-driven marketing as they are about making a tangible impact. Together, we operate as Aon’s in-house digital consultancy, where each day brings new opportunities to push the boundaries of digital strategy and performance.Our mission? To turn digital marketing into one of Aon’s strongest assets. We streamline complex operations, connect data with strategy, and build a digital ecosystem that not only amplifies Aon’s voice but delivers measurable results in reputation, engagement, and demand. Whether through innovative advertising, MarTech advancements, or pioneering strategies in social media, we’re dedicated to creating value that drives both the firm and our clients forward.

New York, Ny, Us

(FKA Ennovative Web 2011-2020)For over a decade, I’ve helped startups, small businesses, and nonprofits excel in the digital landscape. Through Ennovative Digital Consulting, I deliver strategic insights and customized digital solutions that strengthen foundations, connect with target audiences, and drive measurable growth to achieve real business impact.

New York, Ny, Us

I led the firm’s global digital marketing function, transforming our digital presence into a dynamic growth engine that spanned web, social, and email channels. My role focused on optimizing day-to-day operations while driving strategic initiatives that expanded the firm’s digital footprint and built brand awareness across global markets.I took pride in developing and mobilizing a high-performing, cross-functional team, fostering a collaborative culture that encouraged continuous learning and innovation. This approach, combined with effective agency partnerships, allowed us to consistently exceed engagement targets and push the boundaries of digital impact.Through these efforts, I helped establish a data-driven digital marketing function that not only engaged audiences but positioned AlixPartners as a recognized, influential brand across the digital landscape.

New York, Ny, Us

I expanded AlixPartners’ digital capabilities and introduced operational efficiencies that improved productivity across teams. Building on my foundational work as a Senior Specialist, I developed integrated multi-channel campaigns that aligned with business goals, elevating brand presence. I launched AlixPartners’ first enterprise SEO strategy and implemented technical optimizations to enhance reach and visibility.In this role, I introduced the Asana project management system, streamlining campaign planning and request intake to improve collaboration. By defining KPIs and fostering a data-driven culture, I empowered the team to leverage insights for continuous improvement, transforming AlixPartners’ digital marketing into a more agile, results-oriented function.

New York, Ny, Us

I built the foundation for the firm’s digital presence, leading initiatives in SEO, social media, content marketing, and web analytics. As the sole digital marketing marketer, I crafted AlixPartners’ first cohesive social media strategy, achieving year-over-year growth across platforms and boosting LinkedIn traffic. Additionally, I led a multi-phase website redesign, enhancing user engagement and aligning digital efforts with firm objectives.Beyond execution, I collaborated with partners and consultants to elevate their personal brands through SEO and social media coaching, broadening AlixPartners’ thought leadership reach. By tracking and analyzing digital performance, I established a data-driven framework for measuring impact and refining strategy, positioning the digital marketing function as a core asset aligned with the firm’s goals.

New York, New York, Us

(Formerly known as New York Society of Security Analysts)I led efforts to expand the organization’s digital presence, overseeing web management, SEO, PPC, social media, and digital advertising strategies. Tasked with driving engagement and visibility for this leading financial services forum, I introduced a comprehensive social media strategy across LinkedIn, Facebook, and Twitter that increased brand engagement and promoted key products and events. This success led to my promotion from Web Marketing Manager to Web and Social Media Marketing Manager.In addition, I launched and optimized a pay-per-click advertising program via Google AdWords, driving registrations for CFA exam prep and membership. By refining the web content strategy and improving website positioning through link building and advertising, I achieved a 325% increase in page views, a 198% increase in entrances, and a 7% decrease in bounce rate, directly boosting sales. I also used Google Analytics to monitor campaign performance, consistently providing actionable insights that informed data-driven strategies and strengthened the organization’s digital impact.

New York, Ny, Us

(Formerly known as Online Publishers Association)I supported key marketing, web, and event initiatives for Digital Content Next. I managed the organization’s website, performing web analytics to identify improvement opportunities and deliver actionable recommendations. Additionally, I oversaw the CRM database, ensuring data quality and implementing best practices for optimization. I also led the email marketing program, handling the creation, testing, deployment, and analysis of all email communications and newsletters, enhancing engagement and refining campaign effectiveness.

London, England, Gb

(Formerly known as Institute for International Research and now known as Informa Connect)I supported the development and distribution of marketing materials for finance-related conferences, webinars, and events. I created and executed multi-channel marketing plans for 15-20 conferences annually, leveraging direct, email, and web marketing tactics. My responsibilities included managing email marketing campaigns, from scheduling and list management to HTML design, testing, and deployment. I also conducted retention and acquisition analyses, as well as conversion tracking, to optimize campaign performance and enhance marketing effectiveness.

New York, Ny, Us

(Formerly known as Citi Smith Barney)I supported the maintenance, marketing, and development of the Professional Alliance Group (PAG) program including processing alliance paperwork, maintaining the PAG database, and tracking new PAG relationships.

Bachelor Of Business Administration, Marketing

Continuing Studies, Digital Media Marketing

Web Strategy And Design