Strategic advertising leader, brand builder, marketing and creative partner, project manager, Effie winner, former agent to an animated ball of phlegm. ✅ Led development of award-winning “Mr. Mucus” campaign which propelled Mucinex from a start-up to a billion-dollar franchise and the #1 OTC brand in America. Conducted strategic investigation of the product, competition, and consumer that led to our “Mucus Out” strategy. ✅ Built in-house advertising department at Adams Respiratory. Led transfer of department when Reckitt Benckiser acquired Adams and managed the department for seven years as Executive Director. ✅ Proven track record aligning brand strategies with consumer insights to drive engagement and brand growth.✅ Project management expertise delivering effective omnichannel media campaigns targeting diverse audiences. ✅ Experience launching a wide array of healthcare and consumer campaigns including Delsym, Tinactin, DePuy Orthopedics, Vaxneuvance, Starburst Fruit Chews, Dannon Yogurt, Fab Detergent, Uncle Ben’s, and the US Military. Leveraging my expertise in marketing communications and creative direction, I oversee the development and execution of integrated marketing plans, while fostering strong relationships with internal and external stakeholders. I am passionate about building successful brands and creating team environments where great work can flourish. My goal is to help brands achieve their business objectives and improve the lives of their customers.