Matthew Mahony Email & Phone Number

Greater New York City Area

Led multiple teams of product managers to develop and optimize a large portfolio of products that compose the Meredith Content Platform stressing strategy, stakeholder communication, subject matter expertise, and excellence in execution. Leading our content graph, licensing, distribution, video, OTT, recipe publishing, user-generated content, and the 1st party data program.

Greater New York City Area

Built a cross-functional team of 15 to develop and launch eight mobile and emerging media products, including the relaunch of consumerreports.org as a responsive site during a three-year period. Recently responsibilities have been expanded to the car business, leading traffic, SEO, and conversion gains.Accomplishments:∙ Optimized existing mobile products with a customer first approach and long-term marketing strategy to increase customer satisfaction, downloads, retention, and revenue leading to Five Star product rankings, a 300% increase in monthly active users in the first 12 months and a 250% increase in monthly downloads. ∙ Developed and launched a robust portfolio of emerging media products to expand Consumer Reports’ reach to cutting edge platforms, including mobile, chatbots, VR, AR and OTT products.∙ Led transformation of Consumer Reports from waterfall to agile by building first scrum team and demonstrated a greatly increased release tempo while leading training of other agile teams within CR.∙ Rebuilt Consumer Reports website, transitioning mobile web strategy from an adaptive to a responsive, resulting in a 60% increase in monthly unique users in the first 12 months.∙ Responsibilities expanded to include managing new car business leading to a responsive redesign of the cars section of Consumer Reports focused on the customer to dramatically increase retention, SEO ranking, audience growth, NPS and conversion of free users to paid subscribers.

Greater New York City Area

Built and led B2C mobile division within Mindspark group to transition successful desktop businesses to mobile. Rebuilt existing products to a 70% gain in downloads and a 120% increase in revenue within first six months, while leading MVP releases of six pilot projects and overseeing three responsive site rebuilds.Accomplishments:∙ Built Agile team. As the first member of the B2C team, built out a cross-functional team and led the implementation of agile methodology, leading to monthly releases of new products and weekly release of existing product updates.∙ Leveraged lean methodology to develop and launch six MVP style pilot projects for weather, recipe, shopping, special interest, and steaming properties to assess customer markets with minimal investment, leading to launch of two new product lines.∙ Optimized existing mobile products for a 140% increase in revenue through rebuilding products with a sharp customer-focused approach, combined with an integrated marketing strategy and content plan centered around six annual marketing

Led underperforming mobile businesses to become the top mobile revenue generator at Viacom within two years through staffing the mobile team, assessing landscape for opportunities, convincing management to invest via a lean product roadmap, leading content, product development, and marketing efforts to create a world-class suite of products across mobile web, apps, and video businesses.Accomplishments:∙ Refocused mobile video distribution business on a strategy of programming for the parents, based on customer insight analysis and MVP evaluation. Executed strategy levering modern video publishing tools. Results included a dramatic uptick in customer viewership and a doubling in annual mobile video revenue.∙ Led marketing strategy for mobile businesses resulting in 3.6 million average monthly user growth and consistent triple-digit annual revenue growth for three consecutive years, as well as a Patent for a Cross Marketing Tool that integrated all our applications with a coherent upsell funnel that augmented average monthly users. ∙ Developed multiple top 100 revenue-producing applications in the iTunes store for Nickelodeon by working closely with customers (kids and parents) to find what they were looking for in this new space and delivered it to them through a combination of innovative and highly effective go-to-market strategies.∙ Built and grew Nick.com mobile sites from scratch with a focus on games, video, and integrations with the on-air properties like the Kids Choice Awards to 1.5 million monthly unique users within the first year, garnering multiple Webby nominations.∙ Drove a dramatic increase in advertising revenue from $100 thousand in 2009 to $1.2 million in 2010. Evangelized mobile within the sales organization and created value-add mobile solutions for all digital pitches. Trained, mentored and managed a dedicated team to function as an internal mobile agency able to provide high impact custom campaigns leading to 12 mobile custom sites.

Brought product discipline to the nascent mobile group at ESPN. Led a small, impactive team to develop and implement a suite of products that catapulted ESPN to a clear leadership position in the sports category across mobile web, video, messaging, games and applications.Accomplishments:∙ Halted production of Affinity phone project as well as other in-flight projects, after an in-depth assessment of existing analytics and detailed quantitative, and qualitative research. Made difficult decision to sunset multiple internally popular products that customer base was not responding to. This resulted in freeing resources to focus on our core products, driving overall department revenue.∙ Championed focused product line and generated a 150% increase in premium revenue by eliminating self-competition and channeling production efforts in a single outstanding product per channel, driving our video, mobile web and application businesses to the top of their categories.∙ Rebuilt mobile website, transitioning from WAP to HTML adaptive product, based on growing capabilities of mobile phones. This cutting-edge site took advantage of emerging trends and resulted in a massive boost in traffic, leading to first-time surpassing of ESPN desktop site in page views.

As first employee of the engineering team, staffed a complete web and iTV development group and led execution of an aggressive roadmap of 12 iTV and web applications in the first two years on the proprietary Cablevision digital set-top box platforms, resulting in best in class user engagement, new revenue streams and an Emmy Award as part of the iO suite of products.

Built iTV and mobile group within the newly formed Shooting Gallery Digital agency. Staffed team, developed positioning, led business development efforts, oversaw the building of iTV and mobile lab and led the execution of multiple client engagements around the nascent mobile and iTV space.

As one of the early members of the CBS New Media team, led development of major websites and emerging media projects, including the Late Show with David Letterman, Daytime Soaps, The Price is Right, CBS movie minisites, MSN TV, HDTV data trials, as well as a wide array of custom ad integrations to drive the first million-plus ad sales year in cbs.com history.

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