Blue Toro Mobile Mechanics is disrupting the automotive repair industry.Exposing the rip-offs and returning to old fashion service values that car owners want.Blue Toro helps independent repairers have a more profitable business they enjoy. We do this by providing big business solutions to small businesses at a price they can afford. Allowing independents to compete with the big brands, WITHOUT working any harder.Blue Toro has helped over 100 mechanics run a successful repair business by providing access to proven marketing, pricing, systems and training.Blue Toro’s co-founders have nearly 30 years experience building successful businesses, fixing anything with an engine, and helping mechanics make more money, in less time, with less stress.We currently have over 100 locations across Australia, mobile and fixed, cars and heavy vehicles, fleet and retail. We’ve been there and done that.

Amplify intangible asset value and generate increased income and ROI through the effective identification, valuation, acquisition and leveraging of intangible assets. Identify unrealised potential in content, stories, characters, music, celebrities, intellectual property, games, apps, audio, books, podcasts, technology, products, brands, designs, and data and turn these into income and increased asset value. DutiesManage all aspects of the business on a global basisAchievements• Secured partnerships with major IP Protection, Accounting, Business Advisory and Capital Raising Companies working with their significant clients. Investments being raised will be in excess of $20M• Secured Commercial Directors position at Greg Page Studios.• Secured on going consultancy with the Allrites platform and Imagine Studios in Singapore

The Institute of Wow is a marketing incentives company whose focus is on delivering an avalanche of new leads and on business growth through added value as opposed to discounting. Their Funescapes Holidays Incentives Program is taking small business by storm. In my 30+ years in marketing and business growth I cannot think of another business incentive that comes close to it in terms of universal appeal, high value versus low cost and marketability . When the lock downs settle down there will be a stampede of people seeking to get away. What better way to stimulate your business than by offering your customers a free holiday!Contact me if you are interested! https://vimeo.com/539945382

One of Asia's largest and most successful unscripted content producers, Imagine TV in partnership with a major US producer have sold two very successful English (and Asian) language TV series into a major US broadcaster, I am leading the strategic business development activity including managing US representatives, identifying categories, brands and potential partners, developing creative proposals, approaching, pitching and securing contracts for brand integration for both shows. With numerous discussions already well underway with high profile partners, we expect contracts to be signed by end Nov.

Drive the commercialisation, marketing and development of the various exciting content and edutainment projects (concepts, intellectual property and productions) that Greg (a founding member of The Wiggles) and his partners have developed. DutiesTo manage the securing of partnerships, co-production partners, government funding, international distributors, pre-sales, licensing and the raising of funds required to assist in the realisation of the true potential of content Greg Page Studios concepts and entertainment projects on a global basis.Achievements • Secured co-production partnerships with three major studios for the development and pitching of three separate projects, two of which have secured development funding.• Secured inclusion of Team Rescue and Twoby2 on a major Asian distribution platform• Secured partnerships with a Singapore based company who now own an Aus iconic kids entertainment brand and a global toy company launching and new TV show and brand.• Secured consultancv with major toy company for the development of a TV show built around a toy concept.

SDA helps luxury brands, designers, artists and design libraries increase their equity, market, territory and category penetration through licensing.DutiesOverall business start-up plan and management of the business over the last 8 years - strategy, business structure, global/regional/local partnerships, coordinated marketing, agents, people management (10 direct and 40 indirect reports), asset building and support systems as well as P&L and other performance measures. Achievements• Built the Florence Broadhurst brand from completely unknown to a globally recognised fashion, home and associated products luxury brand with retail sales exceeding $25M and further sales of wallcoverings, fabric, rugs and furniture via contract/architects/Interior Design channels.• Secured global alliances with Kate Spade, David Jones, DeBortoli, York Wallcoverings, Brink and Campman and Vilebrequin.

Responsible for managing Signature Designs Archive (SDA). SDA is a unique full service global marketing consultancy that helps established brands and designers increase their equity, market, territory and category penetration through licensing. SDA specialise in the licensing of brands, designers, print libraries and artists across the fashion, home, social expression/gift and lifestyle areas.We manage the amazing and extensive library of creative works left behind by Florence Broadhurst, a number of other unique and talented designers and an extensive design library contained within a number of other iconic design libraries. Florence Broadhurst is considered in Australia and globally to be a “National Treasure”. SDA operates a network of affiliates and offices around the world. In Australia, US, Japan, Korea, HK/China, ASEAN, UK, Germany, Italy, France and Scandinavia with Latin America in negotiation.We seek to see Australia firmly entrenched on the map for international design.2012 was a very exciting year for Broadhurst - a prolific design powerhouse who specialised in 'vigorous designs for modern living' with 2013 expanding her recognition still further.

Concurrent with my SDA and R&R advisory responsibilities I also acted as General manager for Creata Direct from Dec 2017 until Dec 2018 (their Direct to consumer business) and managed the business transition.

Advised Creata’s owners on the development of Grace Productions (and investment of theirs) content exploitation plans. Grace are responsible for the creation of the Emmy Award winning Beat Bugs show featuring the music of the Beatles covered by today’s most iconic musicians. They also produce Motown Magic featuring all the classic Motown music. On behalf of SDA’s parent company, I advised on the strategy and set up of Centa IP (the global specialist children’s licensing company who license Grace’s productions and other high-profile kids’ properties). I also advised on the production of and helped create the Beat Bugs rollout plan and advised on the negotiations of the sale of Beat Bugs to Netflix.

Unrealised potential sitting wasted in Brands and in Intellectual Property from design, fashion, games, sport and entertainment has always fascinated me. This and identifying new revenue streams, partnerships, brand extensions and ways to drive increased profit for companies in the ever changing business landscape is something for which I have a passion. Consequently, in 2011, I moved from the position of SVP Business Development at Creata to that of consultant. The relationship with Creata remains important and I provide consultancy for them to continue to drive business development activities. In doing so I work directly with the Chief Executive Officer to grow and develop new business. I identify business opportunities, service offerings, strategic partnerships and new clients and respond to such opportunities with proposals that meet the opportunity, client objectives and which are commercially viable. My consultancy is pivotal to maximize opportunities for clients in areas of current and potential new services.As part of my consultancy services I was contracted as Acting CEO for Signature Design Archive from Nov 2011 until May 2013 after which I was employed by Signature Design Archive as CEO.Organisations and management respect and value someone who is capable of big picture strategy development, is a lateral thinker; and is across all the latest developments in digital communications and production and how they may impact the market. The demand for this combined with a very 'hands on' approach to delivering results using strong communication and people skills, an intimate understanding of brand engagement, sports and entertainment businesses is what Marketus Consultancy delivers to our clients.

I spent three and a half years helping drive and grow Creata's digital business from a very small offering with only one major website to a global digital business with an online presence across the globe. Our digital offering represented platforms for multiple high profile clients from McDonald's, Disney, Marriott Hotels and Coca Cola to EA Sport with each linked to equally high profile sport and entertainment properties from Dreamworks, Fox, Warner Bros to FIFA World Cup. Not only was I responsible for driving the growth but also for establishing and managing highly efficient and cost effective digital production resources. This was integral to the success of Creata's digital efforts and their ROI. Having established this business, Creata requested I focus my attention on the growing of their overall integrated services covering insights and strategy, premiums and product, sweepstakes and promotions and digital brand experiences. Consequently, I was appointed SVP Business Development.

Creata - one of the world's largest and most successful promotions companies. They create brand experiences that drive transactions. As the evangelist for the fastest growing part of Creata's Global Business - Digital, I was responsible to work closely with clients, Creata's management and strategic partners to connect consumers with brands in new and innovative ways. These occur at the intersection of the offline and digital worlds. Keeping pace with the frenetic development of consumer connections in the digital world in ways that commercially 'work' requires insight, strategic thinking, planning, great partners and clients who can 'move quickly'. What a great space to be in!Mandated to turnaround the global Digital Business from a loss and protect the core client relationship from competitors. Global business development and management of all digital services, covering insights, strategy, creative concepts and production in the areas of online, mobile, CRM, in-store, social networking, games, apps and virtual worlds. Built and managed a global team of over 50 people plus 100 more in outsource teams. Coordination and collaboration with all other company divisions. Interacted with global clients, studios etc at the most senior levels.Achievements• Secured contracts taking the business from a single McDonald’s website to establishing a global digital footprint servicing client like McDonald’s, Coke, EA Sport, Marriott Hotels. • Grew income by 600% and profitability from a loss to profits of 20% net over the period from 2007 to 2010. • Established a completely restructured digital production and service delivery process via outsourcing across three time zones. Built a global team of over 50 people plus 100 more in outsource teams, improving capacity, quality and bottom line, growing with minimal capital required whilst quarantining the client relationship from competitor encroachment.

Bold Advertising and Communications developing their business in the marketing, brand communications, advertising, digital media, corporate communications, TV production and corporate learning & development sectors. Contributed to Bold’s business in delivering these audience connections to clients such as Sony Pictures, Sony Home Entertainment, Video Ezy, BOC, Wesfarmers, NSW Health, RailCorp, Peugeot, TWI (post producing all their Association of Surf Professional TV programs), RAMS, Newspower Newsagents and The Constellation Group. Developed the overall business plan and formed on-going alliances with a range of communication, marketing and entertainment partners. Managed a team of 25 people and developed all aspects of their business from marketing to production and delivery to P&L. Achievements• Mandated to grow income, profit and the client base - Grew income by more than 100% and expanded services into clients such as Commonwealth Bank, Sony Pictures, Sony Home Entertainment, Video Ezy, BOC, Wesfarmers (Blackwoods), Constellation Hotels etc

One of Australia’s largest and most successful film and TV/digital content developers, production, post-production, VFX 3D animation and TV network branding companies. Responsible for the overall company business plan, sales, marketing and operations. This included management of Australian, Japanese, US and other international territory TV commercial production, broadcast design and ID’s for major TV networks, 3D animation for TV series, VFX for film and television series, and finally, the development of Ambience owned and/or shared intellectual property for film, TV, online and mobile exploitation. As Ambience’s representative I sat on a number of marketing committees at AUSfilm and was involved in the creation of various marketing activities including trade events here, in the US and Japan designed to attract major entertainment productions to Australia.Responsible for global business development, marketing, project management and all operations - overseeing a team of 85 people. Achievements • Successfully delivered numerous complex projects for the local and global film, TV and advertising industries. Clients included Toyota, Honda, Sony, Rothchilds, Kirin, Nine (including multiple State of Origin Promotions and their AFL launch), 7 (including the Winter Olympics), Ten and ABC networks, Showtime, Movie Network, Arena, WGN Chicago, Cadbury, Toyota US, Heineken and The Sydney Festival. • Established VFX, 3D Animation and broadcast business in Japan, US, Germany and Singapore and expanded it in Australia growing income to over $5m, • Grew the broadcast branding business to become No 1 in the southern hemisphere with significant increases in income, • Assisted in securing new content rights and content development funding. • A unique approach to the Japanese market saw it grow from zero to over 40 successful projects.

My own sports and entertainment licensing and marketing consultancy providing services to entertainment and sports clients with such as The US PGA TOUR (The Presidents Cup), and SilverDreams Entertainment in the areas of marketing, retail, sponsor driven content creation/production, IP exploitation and distribution. As consultant to SilverDreams Entertainment I helped develop, commercialise or distribute multiple entertainment concepts, which were sold and distributed locally and internationally for TV and video rights including Dreams Can Come True – broadcast on the Ten network. The Frequent Viewer promotional concept for NBN and WINTV still holds the record for triggering the highest Sunday Night news ratings in NBN’s history..• Successfully sold, produced and distributed content concepts for Silver Dreams Entertainment for TV locally and internationally, including Dreams Can Come True sale to Network 10.• Managed the licensing, media, sponsors and event coordination for the licensing of the Presidents Cup ’98 with royalty income exceeding expectations from the PGA Tour by 50% .• Developed and sold in the Rent & Win Campaign to Video Ezy, generating millions of entries.• Developed the business concept, raised capital for and managed a successful entertainment based confectionary and snack food business - Showtime Foods - distributing a range of licensed food products across all channels in the first 12 months.

Headed Lloyd’s Register Quality Assurance as General Manager for Australasia - one of the world largest management system auditing businesses. This business saw the use of my business development and general management skills to grow the base and develop a service network of auditors who reviewed the effectiveness of quality, safety and environmental management systems.Responsible for all components of this sophisticated auditing business with clients covering all sectors including Industrial, Automotive, Transport, Chemicals, Finance and Services Achievements • Grew the client base to over 50 clients across multiple categories.• Grew revenue by 100%• Built a team of 65 professionals • Securing multiple new clients incl Ford for ISO 9000 Auditing services for multiple years.• Developed the management system auditing process for Australia• Vice President of the Australian Certification Body

Marketing and Sales Director Whiteway Outdoor Media One of Australia’s largest outdoor signage companies including some of Australia’s largest and most iconic neon outdoor spectaculars. Duties Responsible for all business development, national marketing and sales including a team of 12. Achievements• Secured the Telstra rebranding contract for all exterior signage, bringing multiple Millions in $ sales over 5 years.• Became the approved retail signage branding supplier to Mobil nationally delivering significant sales.• Grew and built the outdoor and maintenance business from zero significantly in 12 months.

Managed the commercial application of Time Warner entertainment and sports ‘brands’, businesses and organisations operated by, or associated with Time Warner. Duties Establishment of marketing, sales and operational components of the business including 13 staff. Acted in an advisory capacity to support theatrical, video, TV and music releases. Managed the licensing of Major League Baseball, NHL, USA World Cup ’94 and Pele in Australia and New Zealand.Achievements• Drove the meteoric growth of Warner Bros Consumer Products – grew retail sales by 800% and bottom line profit from break even to 60% net in two years; • Formed previously unestablished strong bonds with all Time Warner Divisions, • Sold licenses to the best in the business, partnerships with major advertisers including McDonald’s, KFC, Westfield, Ferrero, Colgate and Mars, • Negotiated Partnerships with Myer, Target and other major retailers, • Leveraged the synergies and relationships within the Time Warner Group in o the Batman franchise launch and momentum created via major promotions with Coke and McDonald’s delivering over $2m in media support o the development, sponsorship and marketing of Warner Bros Movieworld, - Taking sponsorship sales for WB Movieworld from $0 tomultiple millions in $ and licensed merchandise income from zero to significant annual royalties. o the development and merchandising of The Warner Bros Studio Stores generating significant royalties , o the successful relaunch of Bugs Bunny / Looney Tunes characters in Australia and revitalisation globally incl, - the development and sale of The Bugs Bunny Show to the Nine Network.- a multi-layered media exposure campaign to revitalise the Looney Tunes brand resulted in over 2bn media impressions in 12 months,• Developed a corporate alliances between Warner Bros and the Nine Network, Westfield and KFC resulting in significant increased royalties and international awards for Westfield.

In 1988 I returned to Australia and assumed responsibility for managing an import division with Hollandia then a division of Pacific Dunlop. After a sucessful period growing their business, was invited to join Warner Bros.

Duties Responsible for global marketing of brands accounting for over 100 million units annually in a company with 89,000 employees and 7000 retail stores. Managed their stable of international brands covering fashion to sport, their athletic endorsees and was involved with their global corporate sponsorships of World Cup Soccer ‘86. Achievements1. After early career, due to consistent business improvement achievements was promoted to Head Office in Canada to manage their global stable of brands accounting for over 100 million units annually all of which grew in sales.2. Sold licensing and franchising of their brands and retail concepts in multiple territories.3. Trained and managed sales teams and created/conducted seminars, sales, brand, marketing and other training and marketing events in Latin and Central America, Italy, UK, Canada, US, Belgium, France, the Netherlands, Kenya, Indonesia, India, Thailand, Malaysia, and Japan.4. Managed the Pinnacle Team global sales competition in association with the World Cup ‘865. Advised on store operations globally – sold franchise concepts and technical service agreements in Hong Kong, Argentina, Japan and other territories.6. Significant retail experience in dealing with all types of third party retailers from department stores, DDS, variety stores, company owned stores, concept stores (fashion, athletic, industrial, kids, casual fashion, franchised) .7. Organised major trade show stands and events.8. Managed Indian sponsorship of the World Cup Cricket ’87 and the endorsement by the Indian Cricket team. 9. Organised, produced and managed Bata’s annual global marketing and product development conference in 1986 and 1987 in Milano as well as participation in regional conferences in Latin America and Asia Pacific.

The new Managing Director’s challenge was to generate increased revenue and profit from the import division. Equally he inherited three new injection moulding machines and full sewing departments for which sales had only reached 10% of capacity, staff were being laid off, the moulding division was making a massive loss and was dragging down the overall company performance. He promoted me to take on the import managers role and then added the responsibility of developing and selling new collections to fill the capacity of the new moulding machines. Developed domestic and import ranges/brands utilising licensed properties and modified production processes increasing profit by 1000%. This was achieved by the below:- • Imports Via the use of licensing and brand development of higher quality kids, athletic, womens fashion and mens classic footwear featuring high profile licensed brands like Mr. Men and Disney and Bata’s global brands like Power athletics and Marie Claire ladies fashion the import department revenue increased 10 fold even though units sales were restricted by quota net profit grew by 1000%. • Molded Footwear As regards the moulding department, by negotiating with the government to secure quota to import high value upper components at low costs, applying volumetric controls to injection machines to allow ‘blown’ soles to be injected, we saved $85,000 in injection materials whilst offering lighter products with high market appeal at low costs. Then by creating new moulds that featured the same appearance as the biggest selling jogger at the time (without breaking their IP patent), introducing new branding and pricing the product aggressively, sales grew from 100,000 units per year to 1.8m resulting in a dramatic profit turnaround. Created local Aus/NZ distribution strategy for athletic and fashion brands, appointed, trained and managed sales teams and incentive programs.Organised the worlds first World Cup Squash event with Jahingir Khan.

Successfully developed brands and collections dramatically increasing sales. Managed tooling of all products and collections that I designed. Including moulds, lasts, cutting knives embossing die's etc

Trainee Manager. Spend almost 2 years learning every aspect of the business from receiving raw materials, every manufacturing department, planning, marketing HR finance and administration

After joining as a Junior Recruit at 15 years old, I was one of 12 from 250 selected for an officers training course, which I attended for two years. During this time, I secured both WA and Vic HSC/VCE. At the completion of the course, I was one of nine selected to attend the Royal Australian Naval College as a trainee officer where I spent a further year in leadership training.