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Michael Mays is a Power BI Lead at NielsenIQ at NielsenIQ. He possess expertise in vba, analysis, data analysis, market research, spectra and 16 more skills. Colleagues describe him as "Michael is an exceptional and prodigal insights business partner, whom our teams have heavily relied on for the most insightful and collaborative inputs and partnerships. Apart from magical Power BI, modeling, and PowerApps skills, his superpower is his strong business understanding and perspective and his proactive contribution to make meaningful and solution-oriented contributions to any project. He is an excellent communicator and a wonderful and always helpful colleague who always goes the extra mile to help people as best as he can. Michael will be a very strong asset to any team he works with", "I had the privilege to work with Michael for more than 5 years. He is a fantastic business partner to work with. He does not only have exceptional PowerBI data modelling (datasets, data flows etc reporting), PowerAutomate and PowerApps knowledge, but very uniquely he has a strong business understanding as well. Michael never ever purely takes a brief as it is. He is always very keen to understand how the data will be used and based on that information he proposes the most effective and ideal solution for the business. Thanks to him we managed to fully automate the Customer Success Academy and Knowledge management reporting, which have been used ever since in decision making. Michael is very collaborative and solution oriented - in situations where he does not have any available immediate solutions, he is ready to take up the challenge and you can be sure that shortly he will come back with options for the executions.", and "I am pleased to provide a recommendation for Michael, whom I had the privilege of managing for over 5 years at NIQ. He possess an exceptional talent for Power BI data modeling and report development, consistently delivering insightful and visually compelling solutions. Michael has a deep understanding of data structures and an innate ability to transform complex datasets into actionable insights. He has a keen eye for detail and a strong analytical mindset, enabling him to deliver high-quality reports and dashboards that have greatly contributed to the organization’s decision-making processes. Beyond his technical expertise, Michael exhibited strong communication skills and a collaborative mindset. He was always willing to go the extra mile to ensure the success of projects, earning respect from colleagues across the organization. I have no doubt that Michael would be a valuable asset to any team seeking a Power BI developer and leader. He has consistently demonstrated his ability to excel in demanding environments and deliver outstanding results."
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Power Bi Lead - ServiceNielseniq Feb 2020 - PresentChicago, Illinois, Us• Created and owned Power BI architecture and implementation of enterprise-scale CRM datasets used for internal analysis of all client-facing work• Successfully transitioned dataset from Salesforce to Dynamics while ensuring all downstream reports remained operational• Worked with stakeholders to understand their true needs to develop metrics and create actionable reporting• Used advanced M language to create custom functions and solve challenging data transformation needs -
Senior Software DeveloperNielseniq Feb 2019 - Feb 2020Chicago, Illinois, Us• Conceived and developed VBA solution to automate process for delivering interactive Excel reports to client• Used internal Excel add-in to facilitate the ETL process while ensuring each associate was using the latest version of each Excel template• Provided client users increased flexibility in viewing/charting the data• Automated ~15,000 client deliveries per year, accounting for time savings of ~4,000 hours each year
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Client ManagerNielseniq Jan 2017 - Feb 2019Chicago, Illinois, Us• Managed Nielsen relationship with and oversaw brand analyses for all of Family Care (6 brands with annual sales of $3.3 billion).• Developed Joint Business Plan in conjunction with client’s analytics team to guide research objectives throughout the year.• Saved client hundreds of thousands of dollars by creating a report that automated the process of pulling syndicated data into a customized format, preventing the need for a custom database.• Created four automated Nielsen Panel reports, allowing for customized calculations, improved data visualization, and error free delivery while saving Nielsen team more than 400 hours in time spent compiling data for ad hoc requests.
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Associate Client ManagerNielseniq May 2013 - Jan 2017Chicago, Illinois, UsReporting/Tool Creation• Used VBA to automate a report that took 4 hours per month to create for one market and period (and was subsequently only used by one team) so that it can now be updated for any market and period in less than 3 minutes, with additional functionality to help the user find assortment opportunities and threats.• Created and rolled-out a quarterly report that helped reduce custom client requests by nearly 70% and reduced the amount of time it took for users to find a compelling sales story.• Developed tool that allows the client's category management team to create a standardized, eight slide PowerPoint retailer story in minutes.Sales/CatMan• Prevented a major retailer from delisting a sub-brand by demonstrating that the product was incremental to the category, which helped the client retain $1.2 million in salesBrand• Disproved retailer’s assertion that an MVM was not effective at bringing new buyers into the store, leading the retailer to run the promotion – which increased a new sub-brand’s total dollar volume by 42% – a second time.• Determined why a $900 million brand was losing buyers and identified an expansion opportunity of 10% as the brand transitioned from a loyalty to a penetration strategy.• Oversaw all Nielsen work for three brands with combined retail sales of $1.8 billion, including the launch/expansion of three sub-brands.
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Insight AnalystTris3Ct May 2012 - Feb 2013Chicago, Il, Us• Identified target expansion opportunity among college students and created presentation of findings, leading client to rethink long-held assumptions and expand its growth target by 4.1 million people.• Helped develop strategies for six-figure new business pitches by utilizing 3rd party research (Experian Simmons, Mintel, etc.).• Evaluated cross-purchase data to generate insights for creative team and ensure their ideas aligned with client's marketing goals.• Created custom tools to give team members easy access to hard-to-find Census data needed for insight development. -
AnalystNielseniq May 2010 - May 2012Chicago, Illinois, Us• Analyzed data to determine impact of in-store execution (POS, shelf space, etc.) on sales rates, leading to change in location of additional coolers.• Supported still beverage category at Coca-Cola Enterprises by supplying clients with insights into effectiveness of promotions, pricing, and distribution• Designed Excel reports to provide over 400 Coca-Cola employees (including executives) with extensive Nielsen weekly data to help them report metrics to the business community and better understand the performance of Coke and its competitors.• Developed Excel tool using VBA that allows field users to personalize selling stories by providing individual stores with retailer, store, and nearest competitor data.
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Sales InternMarriott International May 2008 - Jul 2008Bethesda, Md, Us• Designed a database and implemented a strategic system to continuously update the status of safety inspections at Marriott hotels worldwide. • Developed PowerPoint analysis for corporate executives documenting violations of partnership agreements by Internet wholesalers.• Coordinated and managed relationships with executives from over 150 Marriott properties to collect documentation necessary for the completion of a corporate partnership. -
InternCrohn'S & Colitis Foundation Of America May 2007 - Aug 2007New York, Us• Produced a directory of more than 40 Georgia based service organizations to assist full time staff in contacting and placing volunteers. • Composed persuasive descriptions of upcoming service opportunities to attract potential volunteers. • Entered data daily into in-house database used to manage confidential donor and patient information. -
Finance And Events InternCathy Cox For Governor Of Ga May 2006 - Jul 2006• Developed new systems for correcting duplicate and corrupt Excel data, which increased efficiency in contacting potential donors and raising money.• Compiled invitation lists of potential donors and assisted in organizing fundraising events exceeding 3,000 attendees.
Michael Mays Skills
Michael Mays Education Details
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Indiana University - Kelley School Of BusinessManagement -
Woodward Academy
Frequently Asked Questions about Michael Mays
What company does Michael Mays work for?
Michael Mays works for Nielseniq
What is Michael Mays's role at the current company?
Michael Mays's current role is Power BI Lead at NielsenIQ.
What is Michael Mays's email address?
Michael Mays's email address is mi****@****sen.com
What is Michael Mays's direct phone number?
Michael Mays's direct phone number is +140480*****
What schools did Michael Mays attend?
Michael Mays attended Indiana University - Kelley School Of Business, Woodward Academy.
What skills is Michael Mays known for?
Michael Mays has skills like Vba, Analysis, Data Analysis, Market Research, Spectra, Microsoft Excel, Simmons, Mintel, Nielsen, Nielsen Nitro, Powerpoint, Competitive Analysis.
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