Michele Bechtold Email & Phone Number

Sr Digital Account Manager/Lead: Primary roles include: Digital Strategy & Channel Marketing; Project Management; Sr. Customer Loyalty Specialist; Sr. Client Services Manager. Fifteen years experience developing innovative digital and customer experience solutions that connect consumers with the brands they love. Experience includes: Gathering business intelligence, analyzing market data and creating GTM communications strategies that incorporate relevant insights, customer personas and clear business goals to build smart, actionable solutions. Passionate partner who enjoys collaborating with brand leadership to create or source integrated communication solutions designed to achieve retail goals. Skilled at partnering with a cross-section of technology departments and marketing agencies to successfully design and execute a variety of initiatives: customer segmentation & research, website user experience and content planning, SEO initiatives, paid search strategies, platform enhancements and database records utilization.Skills:• Digital Marketing & Strategy: UX, Design, SEO, SEM/Paid• Strong Business Acumen: high-profile, critical deployments with complex requirements• Development & Utilization of Key Performance Metrics & Sales Enablement Strategies• Customer-Centric Focus: B2B, B2C and sales enablement• Passionate Support for Digital Channel Optimization & Best Practice• Practitioner of Trend Analysis & Solution Development• Project Manager Tools: JIRA, LeanKit, SharePoint and variety of Kanban boards (Agile and Lean)