Regional Marketing Operations including Incentives, Tier 2 & Tier 3 retailer advertising, Marketing policy management, Digital Marketing enterprise management

Driving force for developing and implementing Karma’s media strategy and user journey through communications (social & digital), paid media, influencer marketing and website, with common goal of strengthening the brand awareness, familiarity, and lead generation. • Develop and execute on innovative content/channel/media strategies to improve Karma Automotive’s digital presence (awareness/engagement/conversion, etc.)• Work with internal brand team, content production team, communication team as well as our external agencies to ensure the content calendar’s up-to-date, make sense and drive results. • Plan and manage all digital & social media paid media buy including influencer marketing programs. • Analyze the effectiveness of social & digital marketing campaigns and tactics.• Identity opportunities for process/cost improvements and innovative solutions to marketing/content creation challenges.

Oversee all digital marketing initiatives for 76 dealers in the Southern California Market. Manage a team of four Digital Field Managers that work closely with the dealerships on digital retailing, omnichannel strategies, google micro-moments, lead management, and website optimization.• 1.2M customers engaged with the Toyota brand and products via a digital campaign deployed within 76 dealers; led cross-functional teams (in-house, digital agencies) to integrate • 30%+ online sales increase with 76 dealers in Southern California, by developing lead handling e-commerce sales process• Managed and created SEO and business development strategies on various platforms; Lead Ambassador for the roll out of Toyota’s SMARTPATH commerce solution in the Southern California market • Oversee internal program managers and third-party vendors to implement strategic marketing initiatives designed to acquire new customers and retain current customers through direct marketing efforts• Responsible for project management of several key internal and external initiatives including scope management, integration management, and communication management.

Lead team of seven Service Technical Trainers in the development and delivery of service training programs and classes for over 1,200 Toyota Technicians in the Southern California Market. • Monitored results of training participates and collect feedback on training instructors to determine effectiveness• Determined training objectives by conducting analysis of overall needs and specific skill and knowledge opportunities

Managed a team of four Customer Relations & Performance Field Managers that consulted 76 dealers on how to optimize profits while enhancing the guest experience. Managed research projects communicated competitive intelligence and developed insights to support the company's strategic initiatives.• 15+% increase YOY dealer group profitability achieved by partnering with dealers on identifying cost reduction opportunities in their sales and service operations • 28% of Toyota’s lemon laws, vehicle re-purchases, and replacements were negotiated and processed by the Team of Customer Relations Field Managers in the Southern California market• Launched communication management strategies to improve satisfaction across the customer lifecycle while reducing churn and improving revenue• Created strategies that generated loyalty and engaged our 1.2M customers, including the launch of customer lifecycle management initiatives

Developed and communicated Toyota’s Southern California market new vehicle sales plan and market strategy to reach aggressive market share goals. Analyzed both short and long-range trends, develop strategic insights and implications of the trends, and identify opportunities/challenges to organization’s future success• 216K+ vehicle sales strategy plan for 76 dealers in the Southern California market; presented to key stakeholders (Toyota executive team, Toyota Field Team, and Influential Dealers) • $1.2B inventory were ordered, allocated, and distributed monthly resulting in key Toyota models taking the #1 sales position in markets in Southern California• 18.6% market share was gained by creating successful grade and pricing model strategy for 29 Toyota models; research market analytics to position the product at a competitive price point vs. the competition

Cultivated relationships to maximize the sale of new vehicles to ensure market share growth in the Southern Oregon, Alaska, and Portland markets. • 6.5%+ YOY sales increase by leading District teams on how to consult dealers; led district marketing initiatives (spend $500 - $900 / per vehicle wholesaled, vehicle inventory (500-1000 units, $35M floor plan, and identify market opportunities • 10%+ YOY dealer group profitability achieved by partnering with dealers on identifying cost reduction opportunities in their sales and service operation by streamlining processes and asset management• 7% loyalty increase by leading team to develop strategies to enhance the experience, convenience, and value story for 54K customers in the North West and Alaska markets

Counseled and motivated decision makers to implement process control system in sales, finance, service and parts departments to ensure customers received a “pure price” sales experience. Completed monthly new vehicle wholesale, educated dealers on Scion allocation methodology. • Increased Dealer Gross Profits by Training Accessory Optimization• Managed Third Party Vendors

Sales consultant responsible for Parts and Service operations throughout the Northwest in multiple markets. Achieved sales objectives for parts, service and wholesales sales targets. Identified areas of opportunity and partnered with dealership Parts Managers and Service Managers to execute improvements.• Responded to Escalated Consumer Affairs and Lemon Law Cases• Inspected Customer Vehicles to Determine Manufacturer Liability

Parts and Service Department Analyst • Analyzed, and track region/ district/ dealership performance and sales trends• Supported Field Travelers by providing daily reports and communicating strategies and schedulesVehicle Supply • Analyze and track, region, model, district and dealership Wholesale trends and objectives• Execute daily maintenance, redesign, and support to the Vehicle Supply website via Dealer Daily

Lexus National Sales Department • Partnered with Sales Managers to effectively manage national and regional sales objectives and programs. • Communicated with region offices to gather feedback and updates for various correspondences for executive staff. (Performance History, DSR, Day Supply, Pacesetter, and 20 & 30 Day Report)Lexus National Market Representation Department • Evaluated proposed Dealer Agreement packages (financial statements, dealer performance summaries, certificate of secretary, and transmittals) for compliance with TMS dealer performance standards. Communicated with Area Market Rep Managers to track and update all Dealer Facility Action Reports

• Assisted in the development and management of consumer marketing efforts on air and online• Responsible for providing quarterly reports that tracked programming and marketing efforts of competitors• Developed situational analysis reports for children initiatives on multiple platforms

Leveraged marketing strategies and programs between Cox Systems and Corporate office• Implemented national campaigns with various TV Networks to increase incremental sales of Cox products• Created and managed a national publication that offers competitive and retention information for Cox’s Multi-Dwelling/Hospitality markets