As a Product Lead at Elm, I spearhead the development and strategy of SLASEL product in the logistics sector.

Key Achievement:- Obtained client buy-in for a new business venture idea through developing comprehensive pitch deck incl. market and feasibility research.- Led a product strategy pivot based on real-world feedback resulting in a 10x increase in product transaction volume.- Developed a 3-month plan to optimally allocate a 250K SAR working- capital budget to enable +150 transactions of a product in pilot phase.- Conducted +15 comprehensive stakeholders' onboarding sessions to ensure a smooth product embarking experience for the clients and team.

Key Achievement:- Contributed to products ongoing improvement by providing development team with continuous feedback based on client interactions.- Developed the relationship with +20 service partners to provide high- quality service for end-users by designing the acquisition strategy, negotiating the price/cost model, and managing demand.

Key Achievement:- Earned top-management buy-in to introduce a new set of products in renewable energy to KSA market, by analyzing and identifying highly viable business opportunities.- Identified the product value proposition, market size, financial potential and risks, through end-to-end product feasibility study.- Obtained an exclusive 5-year distribution privilege for Al-Mohtaseb in KSA, by rigorous negotiations with the products' manufacture.- Obtained required licenses and certificates to import the product to the KSA market by aligning SASO, accredited laboratories, and manufacturer.- Planning and executing a 3-year business strategy for Green Energy products across all customers' segments, with monthly progress reporting to top management.- Owning the overall 1.5M SAR budget, product pricing and financial goals. Recruiting and training of 10 team members, to accelerate company's growth.- Developing Green Energy's brand, by directing the creation of marketing materials including; business profile, website, product catalogue, brochure and videos.- Standardizing technical sales procedures to empower the team, by developing project data survey, client's need sizing formula, and price quotation model and forms.- Closing +2.2M SAR deals by leading sales meetings and product demos with prospective clients.

Key Achievement:- Insured clear roles and responsibilities governance, through revising and enhancing the organizational structure and defining clear JDs for each department and respective employees.- Increased maintenance division’s profits by +20%, through engaging employees in problem solving sessions that resulted in introducing target-based incentives program and providing proper enablers for the technicians.- Led a digital transformation project for HR processes and services, by defining the scope of work and supervising the vendor's delivery.- Reduced Project Installation defects by 30% and project timeline by 18%, through workflow analysis and optimization.