María Soledad Hormazábal Email & Phone Number

Gran Santiago, Región Metropolitana De Santiago, Chile

I am responsible for leading the company's global branded content strategy. In this role, I work closely with cross-functional teams to create and distribute engaging content across extensive touch points, ensuring consistency and resonance with our target audience. Key Responsibilities:- Build and track execution of content strategy aimed at reinforcing brand initiatives and achieving marketing goals.- Directing cross-functional teams to conceptualize, create, and distribute… Show more I am responsible for leading the company's global branded content strategy. In this role, I work closely with cross-functional teams to create and distribute engaging content across extensive touch points, ensuring consistency and resonance with our target audience. Key Responsibilities:- Build and track execution of content strategy aimed at reinforcing brand initiatives and achieving marketing goals.- Directing cross-functional teams to conceptualize, create, and distribute impactful content across diverse channels, ensuring resonance with our target audience.- Analyzing and assessing content performance metrics to optimize results and drive business growth.- Ensure global message consistency across all communication platforms and touch points, including social media, external comms, online marketing, customer support. - Agencies and vendors management. Show less

Santiago, Región Metropolitana De Santiago, Chile

As the driving force behind marketing and communication strategies, I spearheaded PR, social media, and content marketing endeavors.Key responsibilities:- Devising and executing growth-focused marketing strategies to engage our target audience.- Crafting and managing content marketing initiatives, including blogs, whitepapers, and social media content.- Crafting and executing PR strategies to secure media coverage and amplify brand presence.

Provincia De Santiago, Chile

Acceleration program supporting projects with technological and innovative orientation.

Provincia De Santiago, Chile

CExternal consultant for energy and mining companies. Collaborated with esteemed clients including Grupo CGE and Albemarle Corporation, providing support in external communications, public affairs, crisis management, and digital comms.

Provincia De Santiago, Chile

Communications advisor for energy companies such as Enel Green Power, First Solar and Grupo CAP. Direct support to the Community and Communications Management in content creation, digital strategy and CSR.

Santiago

Strategic communications and public affairs consultant for energy and mining companies, such as Endesa, Enel Green Power and Grupo CAP.

Master In Innovation, Innovation

Certificate Go To Market, Entrepreneurship/Entrepreneurial Studies

Activities and Societies: This certificate program leverages Stanford’s unique approach to commercialization and entrepreneurship to teach.

Diploma, Social Marketing And Corporate Social Responsibility

The objective of the program is to reflect on marketing and CSR from a long-term perspective and understand that these concepts are more.

Título Profesional, Periodismo