As a Campaign & Marketing Strategist at RealPage, I spearhead the development and execution of targeted campaigns and segments to drive demand generation and support sales initiatives. Leveraging my expertise in digital paid media campaigns and content creation, I optimize marketing channels and assets to maximize effectiveness and enhance brand visibility, ensuring alignment with company objectives.• Develop targeted campaigns and segments, driving demand generation and boosting sales support.• Produce segment-specific webcasts, enhancing marketing-influenced pipeline and booking outcomes.• Manage digital paid media campaigns and budgets, facilitating sales team support and amplifying campaign effectiveness.• Craft compelling messaging for email nurtures and Campaign Rep cadences, aligning with sales objectives.• Create diverse marketing assets such as eBooks, webpages, emails, flyers, and blogs to drive engagement.• Generate organic social media content for multiple segments, increasing awareness and traffic.• Collaborate with Product Marketing to refine messaging and target audiences, optimizing campaign impact.• Provide content and messaging support for segment events, ensuring cohesive brand representation.• Communicate campaign strategy and results to stakeholders, fostering transparency and alignment.• Leverage real-time performance data to optimize marketing channels and campaign strategies quarterly.• Spearhead end-to-end development and execution of marketing campaigns, aligning with company objectives.• Utilize real-time performance data to monitor and optimize campaigns, ensuring maximum effectiveness.• Support the events team with messaging and assets to maximize event impact.

Ranking co-chair for the BeWell ERG. Managed the subcommittees and supervise the operations of the ERG. Served as ERG representative when meeting with the Global Inclusion Council. Responsible for vetting Leadership replacements and co-lead candidates during succession planning.• Promoted upcoming ERG events at subcommittee and company levels, fostering engagement.• Managed enrollment efforts for RP employees, increasing enrollment by 32% since June 2023.• Facilitated ERG leadership meetings with subcommittees and the Inclusion team, ensuring effective collaboration.• Supported company-wide ERG initiatives, including ERG growth, charity events, and employee engagement efforts.• Managed Be Well ERG budget allocation across all subcommittees, ensuring effective fund distribution.• Collaborated with key ERG stakeholders to develop promotional content for events, enhancing visibility and participation.

Dynamic leader of creative and targeted marketing campaigns to generate demand and revenue opportunities. Steered a high-performing team to surpass set goals, fostering a collaborative and innovative environment. Instrumental in optimizing online visibility and engagement through data-driven strategies and a keen understanding of consumer behavior.• Directed comprehensive demand generation marketing strategies, resulting in increased brand visibility and customer engagement.• Conducted rigorous A/B testing for email and landing pages, optimizing engagement rates and conversion outcomes.• Managed SEO and SEM strategies, driving targeted traffic and enhancing online visibility.• Utilized Google Analytics to analyze campaign performance and inform data-driven marketing decisions.• Achieved exceptional conversion rates through effective management of PPC campaigns on social media platforms.• Developed and managed B2C messaging and marketing assets, ensuring brand consistency and messaging effectiveness.• Successfully led multiple website rollouts, including e-commerce platforms, to improve user experience.• Managed budget allocation for marketing campaigns, optimizing spending and maximizing ROI.• Facilitated feedback loop discussions between sales and marketing teams, identifying growth opportunities and improving alignment.

Visionary leadership in all aspects of demand generation marketing, emphasizing lead generation and nurturing. Led a dedicated team optimizing inbound and outbound platforms, achieving industry-leading results. Pioneered innovative marketing initiatives, propelling the brand to new heights through strategic planning, meticulous execution, and team collaboration.• Drove a 15% increase in portfolio occupancy rate through targeted marketing initiatives.Established and managed resident experience campaigns, enhancing overall satisfaction and retention.• Implemented a resident-only rewards program, fostering loyalty and increasing resident value.• Led demand generation efforts, resulting in 10K+ annual leads.Initiated an Online Reputation Management campaign, improving online ratings and brand perception.• Managed inbound and outbound demand generation platforms, optimizing performance and lead generation.• Oversaw CRM initiatives and functions, facilitating efficient marketing operations.• Developed and managed resident engagement efforts through various channels, enhancing community relations.• Spearheaded website upgrades and social media campaigns, elevating brand visibility and engagement.• Managed comprehensive marketing campaigns for each property, ensuring cohesive and impactful promotion.• Directed budget allocation for the entire Marketing Department, maximizing ROI.• Provided detailed CRM and Google Analytics reporting to ownership, facilitating data-driven decision-making.

Strategic leadership overseeing the development and rollout of direct marketing and branding efforts. Led cross-functional teams to drive digital marketing campaigns, increasing online visibility and boosting enrollment across international campuses. An influential figure in program expansion, fostering collaborations, and facilitating various programs and seminars at Touro.• Oversaw demand generation campaigns, contributing to a significant 25% increase in student enrollment.• Coordinated cross-functional teams for joint initiatives, promoting collaboration and program expansion.• Scheduled and developed messaging for e-blasts to a large audience of 50,000+ recipients, ensuring effective communication.• Provided recommendations for digital marketing strategies and lead generation, driving campaign success.• Managed web design, edits, and content for Touro GSB and other Graduate Schools, ensuring brand consistency and user engagement.